À PROPOS DE CET ÉPISODE
Representation matters. We know this. But all representation isn't created equal. In this episode, I walk you through how to do representation in marketing the right way, infused with insights from consumers.
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2021 State of Representation in Marketing Study
Orange FIFA Women's World Cup ad
Episode 51: How To Create Inclusive Content That Makes More People Feel Seen with Natasha Pierre
Episode 53: The Inclusive Marketing Framework The Big Brands Use with Jerry Daykin
Episode 45: Factors That Influence Your Customers' Success That You Should Be Aware Of
Meryl Evans post on LinkedIn about accurate portrayal of people with disabilities
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Rechercher les épisodes précédents de Frictionless Growth Marketing.
AUTRES ÉPISODES DANS CE PODCAST
In this episode, you'll learn why customer journey mapping is the missing link to more effective brand messaging—and how connecting your buyer personas, customer journeys, and messaging strategy can remove friction and unlock stronger brand growth.
You'll discover how to:
Connect buyer person…
One message isn't enough to convert every customer. Smart marketers know that different groups of customers need different information before they'll consider a brand. In this episode, you'll learn six practical ways leading brands build a targeted portfolio of brand messages that reduce customer f…
Customer journeys are no longer linear—and even the right brand message can fail to convert if customers don’t encounter it when and where they need it.
In this episode of Frictionless Growth Lab, Sonia Thompson explores how better messaging across the customer journey can reduce friction and impr…
Customer acquisition costs have climbed dramatically over the past few years, but spending more on advertising isn't always the answer. In many cases, rising CAC is a symptom of hidden leaks in your marketing strategy that prevent more prospects from becoming customers.
In this episode, Sonia Thom…
Customer acquisition costs are rising—but the problem isn't always your media buying, targeting, or ad spend.
In this episode of Frictionless Growth Lab, growth marketing strategist Sonia Thompson explores an often-overlooked driver of rising customer acquisition costs: the gap between how precise…
Avertissement: Le podcast et les illustrations intégrés sur cette page proviennent de Sonia Thompson | Inclusive Growth & Customer Experience Strategist, qui est la propriété de son propriétaire et n'est ni affilié ni approuvé par Listen Notes, Inc.
MODIFIER
Merci de nous avoir aidé à tenir la base de données de podcasts à jour.
