Field Notes Trailer: Creator-led Growth Podcast

Lissa Regets: way we build brands is changing. And for the people responsible for building brands, the question isn't what's changing, it's what we do about it. Welcome to Field Notes, a podcast about the ideas, people, and forces shaping the future of brands, marketing culture, and consumer behavior. And before we get too far, we should probably introduce ourselves. Hi, I'm Sarah. And I'm Lily. We've spent our careers working inside the world of brands, marketing, strategy, and consumer behavior. We've seen firsthand hand how quickly the relationship between brands and people can change. And we know that some of the most useful lessons don't come from the same playbook being used over and over and over again. And that's what Field Notes is really all about. We'll explore brand strategy, creative technology, social media, and the cultural shifts influencing all of it. And we'll sit down with brand leaders, marketers, strategists, creators, founders, and other industry professionals to hear what they're seeing firsthand. what's working, what isn't, what they're learning, and what they think the rest of us should be paying attention to. These are conversations for anyone trying to understand where consumers are going and how brands can move with them with creator programs as their backbone. So if you're building a brand, growing one, advising one, or just trying to keep up with where this industry is headed, you're in the right place. Because the landscape keeps changing. And we're out there building what's next. So listen and watch Field Notes wherever you enjoy your podcast. Welcome to Field Note.