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What does it actually take to build and operate your own ambulatory surgery center (ASC)? In Episode 3 of The Business of Surgery, facial plastic surgeon Dr. Lauren Umstattd shares the realities of designing, building, and running a physician-owned surgery center—from navigating state regulations a…
The success of your private practice depends on one thing more than almost anything else: the people you hire. In Episode 4 of The Business of Surgery, facial plastic surgeon Dr. Lauren Umstattd shares her approach to hiring, building culture, and creating a team that patients genuinely love. From …
Luxury healthcare isn't about marble countertops or expensive furniture. It's about making every patient feel seen, cared for, and confident—from the first phone call through recovery. In Episode 6 of The Business of Surgery, facial plastic surgeon Dr. Lauren Umstattd shares the philosophy behind c…
Thinking about starting your own private medical or surgical practice? Where do you even begin? This is business 101, basics for the modern physician. In Episode 2 of The Business of Surgery, facial plastic surgeon Dr. Lauren Umstattd breaks down the financial and operational foundations of launchi…
How do you get patients to find—and trust—you before your practice even opens? In Episode 5 of The Business of Surgery, facial plastic surgeon Dr. Lauren Umstattd shares the marketing strategy she used to build a thriving physician-owned practice. From documenting the journey before opening day to …
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