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I love when coaches, consultants, and
professional service providers Ann do big
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things in their business.
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They wanna rise to the top Ann in influence
their market and the world around them.
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They wanna have a greater impact and make a
more lucrative income.
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Flip is you.
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Welcome to Xfinity Ann so that they can share
their success strategies with you.
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We're gonna talk about marketing and how to
close more sales, how to get more premium
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clients and how to really build your visibility
in the market and scale your business like a
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boss.
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If this is you, welcome to the show.
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I Ann ask you to subscribe and hit the
notification though right now so you don't miss
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one episode.
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Grab your to help you become the expert Ann get
pay this the expert that you want.
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Hey, everyone.
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I wanna welcome you back to another episode of
expert in new podcast.
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I'm your host, Dan Carden, and I am so excited
about my guest today, Michelle Callaway.
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She she and I have become friends, in the
online world, and I've been on her show and
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been featured on some of her things.
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And now I am having her as a guest Ann Michelle
is the founder and part she's a partner with
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her husband for Revilio.
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Ann she runs a nonprofit called tech with
heart.
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So, Michelle, welcome to my show.
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Thank you so much for having me, Anne.
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It's always a pleasure hanging out with you.
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You are not going to believe everyone.
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A lot of the things Michelle is doing out there
in the digital space Ann the online world.
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It's just absolutely crazy.
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And I'm not even going to try to explain it
because she's gonna she is going to show you
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some of the things that she's doing.
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But before we do that, Michelle, I would love
for you to tell, first of all, you've been
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featured in Ink Magazine, which is absolutely
amazing.
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You've got all of this credibility.
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You're doing big, big things out there in the
online space helping people shine.
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Helping them build influence and stand out.
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And she does it all with, like, innovative
technology.
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But Michelle tell everyone, first of all, just
give a a quick little clip of what your
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business is all about.
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But then I wanna hear sort of your journey and
how your business has evolved to where it is
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today, because you are doing a lot of things
out there.
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So revealio is my for profit, and you want me
to think of the word reveal, IO, and it means
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to reveal your awesomeness magically.
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Right?
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So it's all about revealing who you are to
people in a way that causes them to go, what?
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Really?
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Oh, wow.
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That's fabulous.
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I'm so glad I met you today.
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That's what we want people to say or feel when
they come across you as a business owner.
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So the way, reveal you came about is that my
background is in visual communication.
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So think design, video creation, video
production, web design.
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So I'm a really good person to come and say,
Hey, look, I have this idea.
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I have thought, how can I visually communicate
that?
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And, and, and that comes also with message.
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Right?
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So I'm a creative writer as well.
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So, that's how I got started this augmented
reality.
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So that's our special sauce.
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That's what got us in ink magazine is Ann court
operating new emerging technology into our
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visual communication style in a way that causes
people to have really robust interactive
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experiences that get them to squeal and delight
out loud and causes them to have awe and wonder
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moments to make that experience far more
memorable between brand and consumer.
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So let's talk about augmented reality.
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For people that have no clue what that is.
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What is that, Michelle?
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Sure.
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So most people are familiar with virtual
reality, and that is where you have to put on,
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like, these special little goggles, that allow
you to be taken outside of your real world
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environment in your mind's eye.
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To into a completely immersive or semi
immersive virtual world to where you turn your
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head Ann what you're seeing with your head
turned is still a virtual world because you've
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got something covering your eyes.
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Well, augmented reality is a cousin to virtual
reality, but augmented reality does not require
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you to be removed from your real world
environment.
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So I want you to think of like Ann.
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Heads up display, you know, when he's inside a
suit, he sees digital being provided to him
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right in front of his eyes.
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He sees it with his eyes, but he can still see
his real world environment through that data.
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So augmented reality in essence can make
physical items come alive with virtual content.
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You don't even have to have a physical item in
order to engage Ann augmented reality
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experience.
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A simple GPS location can be what triggers an
augmented reality experience like Pokemon Go
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utilized GPS triggers.
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Interesting.
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Okay.
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So you're going to show us some aren't you?
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Now if you're listening to the audio version,
I'm so sorry.
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You're gonna have to go to YouTube or go to my
website, and you're gonna have to watch the
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video.
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Watch the watch the actual live here, but you
have something.
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Are you going to try to show it to us?
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Oh, I, I can actually show you too, and I can
describe it to those that are listening as
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well.
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So when this technology was introduced to me in
2012, I own I was only running my own graphic
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design agency.
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And for some reason, after I saw it, we was
very impressive, especially back in 2012.
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For some reason, I couldn't sleep for 2 whole
weeks.
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Oh, her calling.
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That's how I knew that I was meant to do
something with this.
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And I, for the first time, ever, stepped into
the technology founder role, you know, first
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time ever in my life.
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Before that, I was just utilizing technology to
build videos and websites and graphics, but
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holy cow, I knew that I was being called to do
something with this.
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So what I did is I went ahead and I built, a
prototype and developed it myself as very
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myself.
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But then Wow.
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I mean,
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thanks.
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I needed to start figuring out how to monetize
this.
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What is what is behind all of this?
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What is the reason?
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Ann it wasn't until I gotta be honest.
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It wasn't until a young lady came into my
office because I was using it for business
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business cards to come lives, the businesses
Ann introduce themselves through this really
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robust interactive experience, but it wasn't
until a young lady came into my us and said, I
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love the fact that you can make things come
alive physical items like brochures business
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Carden.
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What about helping me create a greeting card
that she can send to her boyfriend who is
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employed overseas in the military.
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Oh.
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But she missed him so much as she wanted him to
feel like he had a part of home with her.
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Yeah.
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So I absolutely love that idea.
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So here's what we created together.
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So those of you who are watching, you can see
that this is a beautiful greeting card that
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says, I love and miss you.
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It's got her gorgeous face on the front.
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Right?
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So that is going to be a visual reminder of,
you know, their love for each other.
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When he received it, he said he out absolutely
love that she took the time to create this.
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But then when he watched it come alive and she
started talking to him on the card, this is
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what he heard.
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Hey, Josh.
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It's Gabby.
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Yes.
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I'm on an app.
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Kinda weird but, the card itself looks like it
came alive and starts talking to him.
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Right?
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And he said it rocked him to his core.
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He said that it made him feel that she was
embodied in that physical piece of paper card
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so much so that he carried that every day Ann
his wallet while he continued to serve for
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another year and a half.
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So that powerful connection of people being so
separated by oceans.
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That intimate connection that they felt, and he
said it rocked into his core.
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It was in that really to me that made me
understand my why in all of this, because I was
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always wondering why was I being called to
build this?
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Because I was widowed when I was thirty four
years old, and I lost the love of my life.
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And so I value human relationship on a level
that maybe those who haven't lost somebody,
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that that's some is that important to them, has
experienced.
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And so my mission now is to provide this Ann
well as many other ways to help business owners
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specifically separate themselves from all their
competitors and time bright so that the laws of
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attraction ultimately will come to them to
fulfill their destiny and their purpose here on
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this earth.
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That's amazing.
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So how does it work, though?
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So you held up your phone.
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What is it you were look so So he gets a card
on the other end.
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What does he have to do with that card to make
it come alive?
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How do you explain that to someone.
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So on this card itself, we sent him ahead on
the very, very bottom.
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Just very small instructions saying, watch this
card come alive with the reveal.
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So and his girlfriend was egging him to do it,
right?
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So she wanted him to experience it So it's just
a free app that he downloaded on the app store,
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and that's still the same case today.
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People have to view augmented reality through a
special augmented reality lens.
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They are coming out with smart glasses.
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And sometimes in the future, we're gonna see
that people are gonna be utilizing augmented
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reality contact lenses.
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But right now, most people are still utilizing
their smartphones.
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So it's free.
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I, I recommend people use it to evoke on
wonder.
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I've got authors using it to make their book
covers come alive.
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We have posters, banners, trade showrooms.
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You can make all your marking materials now be
interactive through a personalized message, but
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then beyond the personalized message that plays
on the mobile screen, you can also have call
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action buttons that drive them to take that
very important next action step, which is to go
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claim a free gift That's that's incentive,
right, giving somebody something.
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So Ann essence, holiday cards, right, holiday
cards can now come alive with a, message that
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feels very warm and very wonderful and, Ann
awesome.
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But then the gift can be claimed, then every
car that you Ann out now or, you know, giveaway
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can be a gift card.
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So there's that.
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There's so much different strategies around the
technology Ann Rubuly is not only just about
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that.
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That is just our flagship product that got us
the attention from Inc.
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Magazine Ann Kevin Harrington from the Shark
Ann.
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Nice.
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I love it.
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Okay.
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So if I wanted to create a card, what would be
involved in doing that?
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To make it come alive.
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Yeah.
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So so simple.
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We do offer an hour of design time if you need
help with any of the design work if you already
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have, like, a full blown marketing campaign and
you wanna send out postcards, we have clients
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that are doing that.
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They're, making brochures that they Ann mail
out also come alive.
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So there's so you can come to us with the
design already in mind, and we just can help
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you, like, place little little instructions, or
you can just insert some instructions so that
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it doesn't modify your design whatsoever.
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You just start giving somebody one time
instructions to download the app.
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And then once they've done that, they don't
have to do it again.
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So that's a beautiful thing.
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So, yeah, it's pretty easy peasy.
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It's simple.
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You just we even give you a dashboard as a
customer upload your own artwork Ann then you
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upload your video.
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Select different call to action buttons Ann the
heat, the neat thing about our platform versus
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anybody that's doing anything remotely close to
this is that you're able to go in there and
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00:12:03,524
you're able to swap out that video message and
those called action buttons.
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However, you choose, and it could be on a daily
basis if you'd like.
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So, therefore, you get to refresh your
campaigns.
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The only piece that doesn't change is that
front end, that tangible trigger image.
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Right?
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Mhmm.
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You would keep that alive, as long as you want.
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Like, business cards are great examples of this
use case because, like, let's just say you're
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in real estate, you can hand somebody your
business or show them that your business card
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comes live, which is what I always recommend,
show them how awesome it is, then they're gonna
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be more excited about it versus you just
saying, Hey, go down this download this app and
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watch me come alive.
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I mean, and if you don't, if you downplay it
and you don't make it a big exciting deal, then
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why should they Carden?
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Right?
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So the best use case is when you're able to
show them that it comes alive, but then you can
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have different houses.
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If you're wanting to, you know, sell a
particular house, you can have one particular
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virtual tour be available when your card comes
alive, or you can have two sides to your card.
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One side be more of a personal message as to
why you would be such an excellent state agent
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for them because you care about this or that,
or it's relatable.
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And then the other site could be where you swap
out your houses.
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So there's lots of different ways to utilize
this tool.
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Wow.
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Interesting.
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Ann this is this is amazing.
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Alright.
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So that is your main thing, but then where does
tech with heart come in?
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So Revilio essentially stepped into this role
of providing this augmented reality, unique,
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robust, interactive experience, because I was
called to it, and I saw that this portal of
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augmented reality can be what connects people
Ann in even in business, it's important for
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business owners to realize that how we use
technology is the most important part of using
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technology.
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Ann official intelligence continues to gain
momentum, which it's going to become the new
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norm, and it's gonna be everywhere.
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We still are the ones who get to say how we're
going to use that.
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So let's make sure that we're using it in a way
that feels warm it's inviting.
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It's relevant Ann Ann engages people in a way
that we build relationships rather than it just
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being used to black everybody with, unwanted
content.
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And the the beautiful thing about artificial
intelligence or AI is that it can learn certain
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things that will help you Ann a business owner
be a better service provider.
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Like, it's, predictive you know, capabilities
of learning things about your constituents or
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your audience or your target Ann to your
customers, your existing customers, your
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loyalty Ann.
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You know, however you Ann utilize it, use it in
a way that builds connection.
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So that's the tech with heart concept.
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So when you're using technology, if you make
sure that you're using in a way that evokes
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human connection, that is an alignment with our
Tech Carden initiative.
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It's it's time to pull your head out of a sand.
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If you've been hiding technology or thinking
you don't need to apply it into your business,
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the Ann has pretty much proved you wrong.
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You need to you need to start you need to start
embracing it.
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So what Tech Mahrt has become is not only an
initiative, but it's actually become a full
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fledged nonprofit movement Ann which we are
trying to provide a safe nurturing learning
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environment by providing experts like you and
many others into this network where we are
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saying, hey.
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Look.
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This is how you go about doing these things,
and it's warm.
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It doesn't feel like anybody's gonna ask a
question that's gonna be anybody's gonna be be
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rated.
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There's no bullying in this in this room.
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And it's very, innovative.
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We always come up with out of the box ideas Ann
ways on how to, again, use technology, but also
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use strategies that are gonna separate you from
your competitors.
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It's the it's the relatable part that is so
important to the Tech Mahrt initiative.
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So in essence, reveal you is Tech with heart.
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Everything that we do is so focused on helping
you shine as a business owner in the online
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digital world, but we hope you do it in a way
that you are going to drive connection with
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people, which people do business with people.
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Right.
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Wow.
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I love it.
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So let's talk about some of the ways that
you're really building your business around
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this.
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How let's let's get into, like, just some, you
know, how are how are you making this a whole
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business?
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So we really Ann augmented reality is what
kinda started me into this online business
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world, but augmented reality alone isn't
enough.
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It is a well factor.
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It is a unique differentiator.
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That's what Kevin Harrington said.
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He says, I love the fact that you're providing
business owners with a unique differentiator.
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Mhmm.
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And it
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does cause people to captivated, and an ink
magazine even said, yes, captivated people are
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much easier to convert into customers.
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So that is truth, and nothing has changed
there.
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But what we've also realized is that there's a
whole lot more to really be Ann successful
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online in business, but then also how to help
others start seeing you as a authority figure,
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as an influencer in your industry.
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Ann so that's where we started stepping into,
okay, let's help people.
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So many people are struggling with their online
identity Mhmm.
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That they just don't carry the same weight that
they think they should because of the way
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everything's jumbled up online.
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It's no longer just one website.
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Right?
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It's social media.
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Right?
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It's the Google My Business pages.
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It's your LinkedIn profile, you know, and
there's expert out there teaching you how to do
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each one of those firms uniquely, but we take
it the whole it's like the whole body approach
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for medicine.
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We take the whole online approach for
businesses.
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Ann so we really focus on how to make sure that
you're looking authoritative and building up
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that credibility online.
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Ann then when you're ready, we want to launch
you into the influencer stratosphere by helping
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you start having a bigger voice on bigger
farms.
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And what that means is if you're not already a
speaker Ann maybe you have the inclination that
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you would like to be speaking on stages, You
know, we can help guide you in that direction,
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00:18:21,904
but we also can teach you and coach you on how
to just start with short form video, which is
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like the hottest video format, right now that's
just blowing up, and you notice even Facebook
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00:18:31,809
is clamoring to try and catch up because
TikTok's taken over, you know, guys, to be
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real's blowing up.
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YouTube's jumping on with bandwagon.
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Pinterest is gaining.
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They have I Ann be a player here.
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And so, yeah, so that's one thing that we coach
is in When it comes to being able to be
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influential 20 fourseven online, video is king.
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00:18:53,085
We really encourage our clients to start
getting over themselves if they have any fear
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of being on on camera.
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00:18:59,579
And then just start chopping some of their
knowledge base up into tiny little micro videos
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00:19:01,279
and start practicing that.
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00:19:05,500
Ann then, eventually, you're start gonna gain
your confidence Ann you're gonna start being
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seen as an influencer rather than a business
expert.
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You're now an influencer because you're out
there all the time.
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So get get seen everywhere is our motto.
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00:19:15,804
Right?
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You want me want
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you to be seen everywhere.
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Ann then from there,
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00:19:24,640
yeah, and then from there, we can continue to
elevate your, authority by getting you on even
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bigger, bigger platforms.
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Ann you talked about television.
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You do things with television Ann, you do
things with radio.
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So a a lot of a lot of things that you offer
people.
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What how Ann somebody if they want to really
elevate their brand and be featured in the
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media, but they have no idea what that looks
like or what would even be the right things for
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00:19:52,220
them.
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00:19:55,200
How do you take them through that process,
Michelle?
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00:20:00,299
Well, first, we have to meet because we need to
understand what you're coming to the table with
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in place because a lot of times, it's funny.
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00:20:08,514
Business owners think they're ready for big
time media and or exposure in media.
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00:20:15,119
Let's just say the press or, television, but
yet they don't have their online foundation
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quite ready.
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There's holes everywhere.
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00:20:23,265
So the last thing we would ever wanna do is to
take somebody's money and make them promises
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that we're gonna help them shine so bright
without having the mechanisms in place.
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00:20:33,740
On the backside of things to actually help make
them money through that exposure.
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00:20:40,034
Because, yes, you are looking for exposure to
grow your audience, build your legacy, and to
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00:20:45,474
fulfill your destiny, but you also should be
able to make a tremendous living off of doing
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00:20:51,130
that by making it possible for people to go opt
in for your online courses, which could teach
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00:20:56,065
them without you actually ever having to show
up or you can do hybrid models of coaching or
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00:20:57,004
this or that.
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00:21:00,924
You know, I don't know what your business model
is, but the idea here is that you have to have
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00:21:06,890
those mechanisms in place and proven to be
working and doing well, like the quality and
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00:21:09,509
the values there as you always speak about Ann.
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00:21:15,835
So we have a consultation free, and then we
decide based upon our conversation where to
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00:21:22,460
start because you can start separating yourself
from your competition where you're at, but you
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00:21:27,934
may have to go at a different pace Ann in a
different way until you get those holes plugged
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00:21:31,955
on your foundational side, and that's another
part that Raveelio is able to provide.
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00:21:37,400
Those services that will help build up
foundation so that you're really ultimately
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00:21:42,680
going to be building an island that you'll have
a beacon like a lighthouse beacon on that
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00:21:48,325
you'll be shining that light so bright that
people will come and then be attracted to come
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00:21:51,144
to your island, and you won't be competing.
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You'll be attracting.
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It'll be great.
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I love it.
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I absolutely love it.
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00:21:59,130
Well, you have just so many great things going
on.
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00:22:01,269
How can people get ahold of you?
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00:22:06,345
And we'll all put all of your information in
the show notes, but how can people get ahold of
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00:22:06,845
you?
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00:22:08,765
So go to reveal.com.
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00:22:10,924
It's the word reveal.
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00:22:12,019
Io.com.
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00:22:13,840
And you can see it.
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00:22:14,240
Right?
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00:22:16,880
If you're watching the video Yes.
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00:22:18,295
Video dot com
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00:22:18,295 -->
00:22:20,934
is a great place to go a learn a little bit
more about what we do.
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00:22:24,634
And then also, you can just reach out to us
through the contact form there.
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00:22:27,720
Or I invite you to check out our our nonprofit.
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00:22:29,880
It's called tech with heartnetwork.com.
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00:22:36,119
It's all a great place for entrepreneurs to
hang out and to scroll alongside one another.
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00:22:41,505
It's a no judgment zone while we also empower
and enlighten, each other as what could
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00:22:44,625
potentially be a real big boost for your
business this year.
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00:22:45,960
You always things in stages.
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00:22:47,240
You don't have to feel overwhelmed.
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00:22:49,500
Like, you have to have it all figured out in
the month.
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00:22:49,559 -->
00:22:49,799
Well, I
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00:22:53,099
love that you're bringing that up because it
Ann be very overwhelming.
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00:22:53,694
Yeah.
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00:22:57,775
That's the idea here is that we wanted to get
rid of the overwhelm, and we do talk very
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00:23:02,730
simple terms in that nonprofit arena, and we're
always looking for more business experts just
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00:23:02,730 -->
00:23:07,049
like you Ann that can bring your unique point
of view, but also insights in that heart
404
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00:23:11,184
centered approach Ann helping entrepreneurs
navigate through that journey because it
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00:23:11,424 -->
00:23:13,745
There's a lot of pitfalls we Ann help them
avoid.
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00:23:13,745 -->
00:23:14,245
Right?
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00:23:17,345
There's a lot, and there are a lot of them.
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00:23:19,105
So, you know, I love it.
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00:23:19,825
I love it.
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00:23:19,825 -->
00:23:26,220
So Michelle, anything that you wanna bring up,
that we didn't talk about before we wrap this
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00:23:26,720
up?
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00:23:33,105
I just want people to remember the reason
you're in business is likely because you have a
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00:23:39,000
solution to a problem that you know about Ann
we as business owners, we are looking usually
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00:23:46,335
to connect in a relative, I guess, a relational
way with potential customers Ann our existing
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00:23:50,914
customers, but what consumers are looking for
is an experience.
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00:23:53,450
So think about this.
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00:23:59,589
As you put together your business strategies,
your marketing strategies, what are you doing
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00:24:03,424
that causes people to feel something.
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00:24:03,725 -->
00:24:10,779
Feel good about what you're doing or how they
can get excited about being a part of it
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00:24:10,839 -->
00:24:16,714
because that's what people are really looking
for right now is to to kind of wake up from
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00:24:22,815
this isolation phase that we've just come
through and this fear of, oh, who's got what?
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00:24:23,035 -->
00:24:26,900
And let's Carden people to feel something
again.
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00:24:31,920
And there's lots of different ways that you can
do that if you just think about it from that
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00:24:32,420
perspective.
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00:24:34,075
So that's my take way.
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00:24:35,414
I love it.
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00:24:35,414 -->
00:24:36,134
I love it.
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00:24:36,134 -->
00:24:36,934
Thank you.
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00:24:36,934 -->
00:24:41,914
Thank you so much for being here for sharing
all the great things that you're doing.
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00:24:42,419 -->
00:24:45,139
I wanna invite you to definitely connect with
Michelle.
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00:24:46,339
You can find her on Facebook.
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00:24:47,720
You can find her on LinkedIn.
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00:24:48,659 -->
00:24:51,825
And she does have her Facebook group tech with
hearts.
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00:24:52,125 -->
00:24:53,325
So reach out to her.
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00:24:53,325 -->
00:25:01,420
You can see she is such a kind, wonderful,
heart centered person to and and she's just
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00:25:01,420 -->
00:25:02,539
brilliant in business.
437
00:25:02,539 -->
00:25:05,625
So I definitely recommend that you connect with
her.
438
00:25:06,105 -->
00:25:08,025
Michelle, thanks again for being here.
439
00:25:08,025 -->
00:25:13,289
And everyone, thank you so much for joining me
on another episode of expert in New podcast.
440
00:25:13,430 -->
00:25:16,630
And until next week, you all have an amazing
week.
441
00:25:16,630 -->
00:25:19,210
Go rock your business, and god bless you all.
442
00:25:21,269 -->
00:25:26,994
If you've enjoyed this episode, I Ann invite
you to go check out a free training that I have
443
00:25:27,295 -->
00:25:30,730
at expertinu u s.
444
00:25:30,950 -->
00:25:38,434
It is a training that I have on how you can get
ultra premium during clients all your business,
445
00:25:38,494 -->
00:25:42,734
get more freedom, and really simplify your
business Ann multiply your money.
446
00:25:42,734 -->
00:25:47,940
So go check that out Ann Again, that is expert
in u.us.
447
00:25:50,559 -->
00:25:53,055
I wanna thank you for being here with me this
week.
448
00:25:53,055 -->
00:25:54,654
I hope you found NASA Value.
449
00:25:54,654 -->
00:25:57,475
Please always leave a comment, feedback, or a
question.
450
00:25:57,934 -->
00:26:03,339
We check them all, and I want you to go rock
your business and make sure you during this
451
00:26:03,339 -->
00:26:04,220
again next week.
452
00:26:04,220 -->
00:26:05,179
God bless you.
453
00:26:05,179 -->
00:26:06,480
Have an amazing day.
