À PROPOS DE CET ÉPISODE
Dr. Alok Saboo is a Professor of Marketing at Georgia State University's Robinson College of Business, Director of the MS in Marketing program, and an AMA award-winning researcher whose work sits at the intersection of marketing, finance, and firm performance.
In this episode, Alok explains why marketing consistently fails to earn executive trust, why defining marketing as communication or sales is the root of the problem, and what it actually takes to connect marketing decisions to the financial outcomes CEOs and CFOs care about.
You will hear:
- Why short-term metrics like clicks and impressions hurt marketing's credibility more than they help it
- How post-click experience is where organizational misalignment becomes impossible to hide
- What marketing leaders need to say and do differently when they walk into the boardroom
Learn how to move marketing from a cost center conversation to a strategic growth function that speaks the language of finance.
=== Connect with Alok:
- LinkedIn: https://www.linkedin.com/in/arsaboo/
- Website: https://robinson.gsu.edu/
=== About the Everything Clicks podcast:
Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.
📣 Subscribe now for more insights on creating digital experiences that convert.
📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/
🌐 Smart Panda Labs: www.smartpandalabs.com
