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Not every offer, platform, or sales opportunity is worth saying yes to. Elizabeth walks through her decision-making framework for evaluating whether something is worth selling — and why saying no to the wrong revenue is sometimes the smartest business move you can make.
Andrea Funk is the owner of Too Cool T-shirt Quilts, a custom T-shirt quilt company that has been making quilts since 1992. She created her first business website in 2003 and has been updating, testing, and improving it ever since. In this episode, Andrea shares a simple habit she uses in her own b…
A discovery call isn't just a meet-and-greet — it's a structured conversation that either closes the deal or filters out the wrong fit. Elizabeth walks through exactly how to structure yours so you show up confident, ask the right questions, and end every call knowing what happens next.
AI is everywhere and everyone is either terrified of it or overselling it. Elizabeth cuts through the noise with a grounded introduction to AI for small business owners — what it actually is, what it's genuinely useful for, and how to start using it without losing your voice or your mind.
What if the biggest influence on workplace culture isn't a policy or mission statement—but communication? In this episode, Culture Architect, speaker, and author PeriSean B. Hall reveals why communication dictates conduct and how everyday conversations shape trust, accountability, and organizationa…
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