7 février 2022

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Hyper personalisation with Richard Taylor, Salesforce

Want to know how your organisation can achieve hyper personalisation?

In this podcast Nima and Stacey chat with Richard Taylor, The Director, Data & Personalisation at Salesforce, who gives an indepth perspective on the benefits of CRM, CRO and experimentation working together.

Digital Growth Hacking – Australia's first podcast dedicated to all things experimentation, CRO (conversion rate optimisation) and personalisation hosted by New Republique's Co-founders Nima Yassini and Stacey Issac.

Topics or guest submissions hello@newrepublique.com

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@NewRepublique

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AUTRES ÉPISODES DANS CE PODCAST

Mixed Method: The new way to test with Matt Wright

28 juillet 2021

Widerfunnel's Director of Behavioral Science, Matt Wright leverages his tenacious curiosity to help clients better understand the motivational drivers behind customer segments. Matt is responsible for implementing a Mixed-Method Experimentation approach that blends qualitative and quantitative…

00:36:46

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Showpo and Experimentation with Mitul Lakhani

17 juin 2021

Mitul Lakhani, head of digital product at Showpo, talks with Nima Yassini about Australian eCommerce - the fastest growing in the world, and what it means to be a product manager in the digital space. This podcast is hosted by Nima Yassini, founder of the New Republique, a consultancy that sp…

00:39:26

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The Power of Personalisation with Simon McDonald

26 février 2021

Simon McDonald from Optimizely talks about ‘that' merger with Episerver, shares why he's optimistic about 2021 and offers his thoughts on the power of personalisation. Simon also shares a few tips on brand considerations and the potential impact of replatforming. The special guest…

00:45:02

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Navigate the CRO Minefield with Matthew Horn

1 septembre 2021

Want to know how to step across the minefield of CRO partners to find one that works as part of your team? In this podcast, Nima chats candidly with Matthew Horn, The General Manager of Digital at Country Road Group, who gives an honest and informative perspective on what to look for. Matthew has a…

00:41:12

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The Evolution of Experimentation and Digital Marketing with Tim Ash

15 avril 2021

Tim Ash (best selling author, marketing expert and web design pioneer) talks with Nima Yassini about the evolution of human behaviour and its application to digital marketing. Tim is an expert in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page tes…

00:39:32

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