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This episode of Digital Doers features Casey Thames sitting down with Aaron Ladwig, Founder and Principal Engineer at Velox, for a conversation about one of the less-discussed challenges facing the energy industry: not every company has the engineering resources needed to turn good ideas into practical solutions.
The discussion begins with the evolution of Velox, which originally set out to address supply chain inefficiencies before discovering that many operators and service companies were struggling with a different problem altogether. As organizations grow, engineering often becomes a bottleneck, leaving product ideas, process improvements, and operational challenges waiting for the time and expertise needed to move them forward.
Rather than focusing solely on engineering design, Casey and Aaron explore what happens after the drawings are complete. From prototyping and manufacturing to automation and field implementation, the conversation centers on closing the gap between concept and execution, an idea that aligns with many of the themes explored throughout Digital Doers.
The episode also examines why smaller companies often innovate faster than larger organizations, how integrated engineering and manufacturing can shorten development cycles, and why engineers who understand field operations often produce more practical solutions. Aaron shares stories from customer projects, including the development of a new well-site power generation concept that demonstrates how unconventional ideas can move quickly from concept to field testing.
As with many conversations on Digital Doers, the discussion extends beyond technology itself and focuses on execution, adaptability, and solving real operational problems. Whether it’s improving a process, developing a new product, or helping companies overcome limited engineering resources, the episode highlights the value of bringing ideas across the finish line instead of leaving them on the drawing board.
Host
Casey Thames
Host, Digital Doers
Guest
Aaron Ladwig
Founder & Principal Engineer, Velox
Website: https://www.veloxmfg.com
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
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