Should Therapists Start a Podcast? What to Know Before You Hit Record | podcasting for therapists | marketing | continuing education

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Have you ever wondered if starting a podcast could help you grow your practice, build your professional reputation, or share your expertise in a bigger way?

In this episode of The Therapy Show, I'm talking to therapists, counselors, social workers, coaches, and mental health professionals who have thought about starting a podcast but aren't sure where to begin.

I share what I've learned from my own podcasting journey, including how The Therapy Show evolved into a continuing education platform and how podcasting can help therapists build trust, clarify their message, connect with other professionals, and create a body of work that reflects their expertise.

I also talk honestly about why podcasting is not a quick fix. A podcast works best when it has a clear purpose, a specific audience, and a connection to your larger professional goals.

In This Episode, I Cover:

• Why therapists are drawn to podcasting
• How to clarify your podcast's purpose
• Why your audience matters more than your microphone
• How to choose a format that fits your energy and goals
• Ethical considerations for therapist podcasters
• Common mistakes therapists make when starting a podcast
• How podcasting can support a practice, CE business, coaching offer, or consulting service
• Questions to ask before you hit record

Therapists don't need to start a podcast just because podcasting is popular. But if you have a clear audience, a meaningful purpose, and a realistic plan, podcasting can be a powerful way to build trust, share your expertise, and create new professional opportunities.

Resources mentioned:

Explore my 30+ NBCC-approved Podcourses: https://lisamustard.com/podcourses

Explore my other NBCC CE offerings: https://lisamustard.com/cecourses/

CBT and Adult ADHD Podcourse

Learn more about my consulting services: About Me - Lisa Mustard

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The Therapy Show with Lisa Mustard is for educational and informational purposes only and does not replace therapy, consultation, supervision, legal advice, or ethical decision-making.

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