À PROPOS DE CET ÉPISODE
In this episode, Matt and Shelby discuss positioning and repositioning your brand through content marketing. Discover how to differentiate your brand from competitors, find your unique niche, and effectively communicate your message to your target audience. Hear insights on solving unique problems and the importance of choosing the right medium for your message.
Anglais
États-Unis
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RECHERCHER LES ÉPISODES PASSÉS
Rechercher les épisodes précédents de Content Alchemy.
AUTRES ÉPISODES DANS CE PODCAST
In this conversation, Shelby and Matt are joined by Madison Massey (Director of Marketing & Development) to discuss the challenges faced by nonprofits, particularly during the COVID-19 pandemic. Madison shares her journey in the nonprofit sector, detailing her role at St. Stephen's Community Ho…
In this episode of Content Alchemy, Shelby Hagerdon and Matt Vojacek delve into the intricacies of thought leadership, focusing on the importance of honesty, transparency, and relationship building in content creation. They discuss Matt's 10-week series documenting the growth of Made By Things, exp…
Matt Vojacek interviews Nina Zivkovic, Design Director at Ready, during Content Adventure in Pittsburgh, PA.
Nina discusses genuine partnerships and influencer collaborations in the consumer-to-consumer (C2C) space. She shares her experiences working with celebrities like Aaron Donald, Jessica Pegu…
In this conversation, Shelby and Matt are joined by Heidi Howes and Lisa Woodward to discuss marketing towards mothers. They also discuss the mission of Motherful, an organization supporting single mothers led by Heidi and Lisa. They explore the representation of mothers in marketing, the importanc…
Shelby Hagerdon and Matt Vojacek welcome Jill Hufford, a marketing strategist at Spark Business Works. They discuss Jill's extensive experience in B2B marketing, the importance of branding and messaging, and the collaboration between sales and marketing teams. Jill shares insights on the challenges…
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