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Welcome to Conk with Chris, the podcast for all
things, digital marketing, personal branding,
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video content creating.
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So today, we're gonna talk about something
really different.
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Have you
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ever felt like a tiny fish in a massive ocean
struggling to get noticed?
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In today's jam packed marketplace, that's how
it can feel when you're trying to make your
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home based business shine.
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Guess what?
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There's a secret to standing up, and it starts
with crafting your USP, your unique selling
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proposition.
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In this video, we'll walk through the ins and
outs of creating a USP that not only sets you
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apart from others,
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but also makes your business irresistible to
potential customers, whether you're just
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starting out or looking to reimage your brand.
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Stick around.
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Trust me.
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You don't wanna miss this.
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Let's dive in and turn your business into the
go to choice in your niche.
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Understanding the basics.
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What is USP?
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What exactly is a unique selling proposition?
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Put simply, USP is the one thing that makes
your business different from everyone else.
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If you're a network marketer, what makes your
Amway business better than someone else's?
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Or if you're a car dealership, what makes your
Ford better than someone else's Ford?
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It's what you sell with it.
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It's how you sell it.
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It's the benefits that people get from what you
sell.
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Think of it as your business's secret sauce.
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Examples of well known USPs.
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Let's take a look at it.
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Nike is just do it.
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Nike isn't just selling shoes and shirts.
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They're selling you motivation.
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Apple,
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innovation and sleek design.
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Apple products aren't just tech gadgets.
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They're a lifestyle.
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They're a experience.
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Why USPs matter in personal branding?
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USP, your USP isn't just about your business.
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It's about you.
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A strong USP helps you sell more of you to
other people.
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It carves you out a whole niche.
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If you've ever heard of a blue and a red ocean,
it creates a blue ocean in what otherwise might
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be a red ocean.
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A red ocean is a shark infested place that's
filled with killers that get all the sales and
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attention when you get none.
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But if you can find
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a small little niche inside a niche, you might
have a blue ocean.
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So with personal branding, it's your chance to
show the world how it brings you to the table
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in a way that no one else can.
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You must identify your strengths.
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You must know what you're good at.
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Ask yourself.
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Ask people that you love.
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Ask people that you've helped serve or worked
with before.
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What do you love doing?
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What do others say you're great at?
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What problem do you solve better than anyone
else?
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What tools and techniques could you use for the
self assessment?
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There are plenty of tools to help you discover
your strengths.
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SWOT, s identify your strengths, weaknesses,
opportunities, and threats.
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Personality tests like the Myers Briggs can
offer insights into your natural inclinations.
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Feedback, ask family, friends again, or
colleagues for their honest opinions.
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Let's give some real life examples into turning
USP into strengths into USPs.
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Consider a freelance graphic designer who loves
minimalist design and consistently gives
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feedback about their clean, modern style.
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Their USP might be creating elegant, clutter
redesigns that make your brand stand out.
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Research your market.
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The importance of market research can't be
understated.
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If you understand your market, you're doing
well because that understanding is crucial.
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You need
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to know who your competitors are and what your
customers or potential customers might need or
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want.
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How to identify your target audience.
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You start by defining your who your ideal
customer is.
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What's their age?
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What's their name?
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What are the demographics?
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Their age, the gender, the income.
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What are the pain points or challenges they
have to overcome?
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Where do they hang out?
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Look at their USP.
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What are they claiming as their unique
benefits?
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What are they offering other people?
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What promise do they make?
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Usually, USP is clear, concise, clear, concise,
and confident in its, statement.
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Key elements of
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a strong USP should be it's
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clear.
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It's easy to understand.
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Right?
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You don't want something convoluted.
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You want something clear.
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You want something that's relevant.
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Something addresses a specific need or pain
point for your target audience.
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You wanna be unique.
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You wanna step stand out from all your
competitors.
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What do you do best?
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And what
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do you like to do best?
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Or who
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do you compete with?
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And what are their USPs?
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Who are you trying to attack attract?
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Like, who are you gonna try to attract to you?
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Combine your strengths, your market research,
and your audience needs into a compelling
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statement.
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Test and refine and get feedback and tweak when
necessary.
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Kind of things to avoid in the USP USP
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is just being too vague.
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You should be very specific in your USP.
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Another mistake is over promising.
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Like if you look into live with the United
States and
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you're promising another world, that's kind of
bad deal, ignoring who your audience is.
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That's another major mistake.
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You should your USP should resonate with the
people that are your target customers.
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Not just sound good to you.
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You should always be testing and refining your
USP.
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You're always getting better.
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You're always getting bigger.
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So methods to test your USP should be have
people do surveys, customer surveys, do focus
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groups.
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Like, if you're doing a a conference or
meeting, get a small group people together, and
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ask them questions and get their feedback.
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You can always do if you do an email, do AB
testing and see which one works better for your
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target audience.
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Look what patterns in feedback you receive.
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People confuse, excited, indifferent.
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Use this information to make adjustments.
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How do you make your USP stronger?
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Don't be afraid to always tinker with your USP.
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It's a living, breathing part of your brand.
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It's the part that's most like you.
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It should evolve as you and your business grows
and market conditions change.
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How do you implement your USP?
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Incorporating USP into your branding.
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USP should be the front center of your branding
efforts.
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Website, you should feature prominently on your
home page.
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Social media, use it in your bios and your
post.
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It might even be your signature on your email.
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You include it in your brochures, your business
cards, and advertisements if you still use
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those things.
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You wanna be consistent across every platform
that you're on because consistency is the key
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to make sure your USP is communicated the same
way across every platform and every situation.
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This helps build trust and reinforces your
brand identity.
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Examples of successful USP implementation.
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Consider Dollar Shave Club.
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Their USP, a great shave for a few bucks a
month is clear and consistent across their
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website, social media, and advertising.
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You gotta promote your USP.
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Your strategies for marketing your USP are very
intense.
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Right?
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You gotta be intentional.
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I mean, gotta be intentional about them.
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Content marketing by creating blogs, videos,
infographics that highlight your USP.
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Share stories and testimonials that reinforce
your USP.
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This this is a great way to do it.
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So going back to Dollar Shave Club, if I just
bought a razor from them and I'm shaving, I
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said, man, you did such a great job.
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I sold, like, Dollar Shave Club because I just
paid a few bucks a month and got enough razors
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to shave for
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the whole month.
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Well, that fits their USP, because that's
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exactly what the USP is.
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Right?
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Using storytelling and different ways to
highlight your USP.
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Stories are powerful.
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They share how your USP has made a difference
in your customer's lives, and this makes your
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USP relatable and memorable.
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When you get social proof, like, testimonies,
like I was just saying, and reviews, it can be
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incredibly persuasive.
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I was a part of a sales team for a while, and
they said that third party validation's one of
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the best ways to sell.
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So how does that work?
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Well, if you have a brand, which you do, and
you have Joe Blow customer say, oh, I love what
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Sally Sue did for me.
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That's 3rd party validation because the 2nd
party, the second person is the customer you're
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going after.
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Right?
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It's you, the customer, and the referral, or
the person who's had a great experience.
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You got them saying or texting or posting.
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They had a great interaction with you.
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You gotta learn how to adapt and evolve also
for your USP.
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USP is not a thing.
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Remember, it's a living, breathing thing.
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It is part of who you are, and it's how you do
what you do.
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Every once in a while, you need to revisit and
adapt your USP.
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Change it up.
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Markets change, products change, services
change,
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and so should USP.
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Revisit your USP to ensure that it remains
relevant and compelling.
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Here's some signs where where USP might have
been get gotten stale.
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Right?
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If your sales have plateaued, might be time to
revisit your USP.
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If there's new competitors or shifts in
customer preferences, that can necessitate make
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it necessary to make a change for your USP.
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If you get feedback that's just totally
negative, like, you ain't never done nothing
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for me.
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Well, that could be
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a problem.
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How do you stay relevant with your unique
selling proposition?
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Stay informed.
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Keep an eye on your industry or niches trends,
right, and what competitors are doing.
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Listen to your customers.
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Regularly seek feedback and be willing to
change.
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Don't be afraid to try new things and pivot
your USP to a new place if need be.
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Inspiring cases of people who nailed their USP.
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Mario Forleo.
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Mario's USP I'm sorry.
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I misspoke.
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Yeah.
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Mario's USP is her relatable, fun approach.
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It's his relatable, fun approach to
entrepreneurship and personal development.
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He's built a massive following.
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Tim Ferris is 1.
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This guy, really like I read his book, his data
driven approach to productivity and lifestyle
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design, which have resonated with myself, from
his book, the, 3 hour work week.
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Right?
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You gotta be true to yourself with
authenticity.
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You gotta keep your messaging consistent across
everywhere.
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Consistency builds trust.
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Adaptability, be willing to evolve your USP.
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If you want to apply start applying all this,
you can take out other people's, success
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stories.
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Gotta be genuine.
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Let your personality shine through.
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You don't wanna just be blah blah, which I have
a tendency to do, but that's part of my
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personality.
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Just go on and on and on.
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Be encouraging
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and call to action at the end of anything you
do.
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Have a call to action, because people really
like to be directed.
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They don't like things to be oblivious.
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You might think it's daunting to create
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a USP, but remember you've got this.
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All you are is relating your unique strengths
and perspective.
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And that's what the world needs to know.
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Let's do a recap real quick of what we've
covered in this video.
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We understood what a USP is.
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We've identified your strengths, help you
analyze your skills so you can create a USP.
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We've helped you learn to research your market.
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So you're knowing what your competitors are and
what your audience is looking for.
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We understand that your USP has to be clear,
relevant, and unique to make it stand out.
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You're always testing and refining and using
feedback or changes.
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You wanna be consistent in your messaging
across all platforms, promoting your USP,
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adapting and evolving at all times so you can
stay relevant in the changing market.
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Real life success stories.
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We talked about a few of them.
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Now if you found this video helpful at all,
don't forget to like, mention, comment,
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subscribe.
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00:13:19,654 --> 00:13:24,629
And if you check the links down below, might
have something that could help you brand and
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create your your own USP.
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Staying on a crowded market is no easy feat,
but with a strong brand and USP, you're way
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ahead of the game.
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Keep pushing forward.
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Stay true to your vision, and watch your
business take off and soar like never before.
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In our next video, we'll dive into some
advanced branding strategies, home
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00:13:44,375 --> 00:13:45,195
based businesses.
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So stay tuned.
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Thanks so
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00:13:47,589 --> 00:13:52,009
much for watching and please join the community
in the discussion below
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00:13:52,470 --> 00:13:56,250
in the comments, but also join our community
section.
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00:13:56,739 --> 00:13:59,299
Thanks so much for watching and subscribe to
our channel.
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00:13:59,299 --> 00:14:02,279
And stay connected with us all over social
media.
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We're here to help your brand succeed in every
way.
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See you
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00:14:07,539 --> 00:14:08,274
next time.
00:00:10,719 --> 00:00:18,114
Welcome to Conk with Chris, the podcast for all
things, digital marketing, personal branding,
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00:00:18,414 --> 00:00:20,355
video content creating.
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00:00:21,294 --> 00:00:23,634
So today, we're gonna talk about something
really different.
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00:00:24,494 --> 00:00:24,814
Have you
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00:00:24,814 --> 00:00:31,439
ever felt like a tiny fish in a massive ocean
struggling to get noticed?
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00:00:32,219 --> 00:00:37,739
In today's jam packed marketplace, that's how
it can feel when you're trying to make your
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00:00:37,739 --> 00:00:39,679
home based business shine.
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00:00:40,219 --> 00:00:40,619
Guess what?
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00:00:40,619 --> 00:00:46,954
There's a secret to standing up, and it starts
with crafting your USP, your unique selling
10
00:00:46,954 --> 00:00:47,454
proposition.
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00:00:47,674 --> 00:00:53,594
In this video, we'll walk through the ins and
outs of creating a USP that not only sets you
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00:00:53,594 --> 00:00:54,655
apart from others,
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00:00:55,020 --> 00:01:00,460
but also makes your business irresistible to
potential customers, whether you're just
14
00:01:00,460 --> 00:01:04,399
starting out or looking to reimage your brand.
15
00:01:04,859 --> 00:01:05,680
Stick around.
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00:01:05,979 --> 00:01:06,619
Trust me.
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00:01:06,619 --> 00:01:07,900
You don't wanna miss this.
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00:01:07,900 --> 00:01:12,944
Let's dive in and turn your business into the
go to choice in your niche.
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00:01:12,944 --> 00:01:14,165
Understanding the basics.
20
00:01:15,024 --> 00:01:16,004
What is USP?
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00:01:16,144 --> 00:01:18,805
What exactly is a unique selling proposition?
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00:01:19,265 --> 00:01:23,125
Put simply, USP is the one thing that makes
your business different from everyone else.
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00:01:23,700 --> 00:01:27,299
If you're a network marketer, what makes your
Amway business better than someone else's?
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00:01:27,299 --> 00:01:31,219
Or if you're a car dealership, what makes your
Ford better than someone else's Ford?
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It's what you sell with it.
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It's how you sell it.
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It's the benefits that people get from what you
sell.
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Think of it as your business's secret sauce.
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Examples of well known USPs.
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Let's take a look at it.
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Nike is just do it.
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Nike isn't just selling shoes and shirts.
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They're selling you motivation.
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Apple,
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innovation and sleek design.
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Apple products aren't just tech gadgets.
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They're a lifestyle.
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They're a experience.
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Why USPs matter in personal branding?
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USP, your USP isn't just about your business.
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It's about you.
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A strong USP helps you sell more of you to
other people.
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It carves you out a whole niche.
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00:02:17,414 --> 00:02:22,780
If you've ever heard of a blue and a red ocean,
it creates a blue ocean in what otherwise might
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be a red ocean.
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A red ocean is a shark infested place that's
filled with killers that get all the sales and
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attention when you get none.
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But if you can find
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a small little niche inside a niche, you might
have a blue ocean.
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So with personal branding, it's your chance to
show the world how it brings you to the table
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in a way that no one else can.
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You must identify your strengths.
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You must know what you're good at.
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Ask yourself.
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Ask people that you love.
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Ask people that you've helped serve or worked
with before.
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What do you love doing?
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What do others say you're great at?
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What problem do you solve better than anyone
else?
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What tools and techniques could you use for the
self assessment?
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There are plenty of tools to help you discover
your strengths.
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SWOT, s identify your strengths, weaknesses,
opportunities, and threats.
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Personality tests like the Myers Briggs can
offer insights into your natural inclinations.
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Feedback, ask family, friends again, or
colleagues for their honest opinions.
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Let's give some real life examples into turning
USP into strengths into USPs.
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Consider a freelance graphic designer who loves
minimalist design and consistently gives
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feedback about their clean, modern style.
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Their USP might be creating elegant, clutter
redesigns that make your brand stand out.
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Research your market.
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The importance of market research can't be
understated.
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If you understand your market, you're doing
well because that understanding is crucial.
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You need
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to know who your competitors are and what your
customers or potential customers might need or
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want.
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How to identify your target audience.
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You start by defining your who your ideal
customer is.
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What's their age?
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What's their name?
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What are the demographics?
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Their age, the gender, the income.
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What are the pain points or challenges they
have to overcome?
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Where do they hang out?
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Look at their USP.
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What are they claiming as their unique
benefits?
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What are they offering other people?
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What promise do they make?
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Usually, USP is clear, concise, clear, concise,
and confident in its, statement.
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Key elements of
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a strong USP should be it's
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clear.
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It's easy to understand.
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Right?
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You don't want something convoluted.
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You want something clear.
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You want something that's relevant.
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Something addresses a specific need or pain
point for your target audience.
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You wanna be unique.
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You wanna step stand out from all your
competitors.
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What do you do best?
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And what
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do you like to do best?
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Or who
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do you compete with?
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And what are their USPs?
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Who are you trying to attack attract?
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Like, who are you gonna try to attract to you?
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Combine your strengths, your market research,
and your audience needs into a compelling
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statement.
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Test and refine and get feedback and tweak when
necessary.
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Kind of things to avoid in the USP USP
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is just being too vague.
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You should be very specific in your USP.
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Another mistake is over promising.
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Like if you look into live with the United
States and
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you're promising another world, that's kind of
bad deal, ignoring who your audience is.
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That's another major mistake.
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You should your USP should resonate with the
people that are your target customers.
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Not just sound good to you.
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You should always be testing and refining your
USP.
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You're always getting better.
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You're always getting bigger.
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So methods to test your USP should be have
people do surveys, customer surveys, do focus
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groups.
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Like, if you're doing a a conference or
meeting, get a small group people together, and
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ask them questions and get their feedback.
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You can always do if you do an email, do AB
testing and see which one works better for your
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target audience.
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Look what patterns in feedback you receive.
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People confuse, excited, indifferent.
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Use this information to make adjustments.
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How do you make your USP stronger?
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Don't be afraid to always tinker with your USP.
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It's a living, breathing part of your brand.
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It's the part that's most like you.
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It should evolve as you and your business grows
and market conditions change.
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How do you implement your USP?
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Incorporating USP into your branding.
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USP should be the front center of your branding
efforts.
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00:06:58,939 --> 00:07:02,720
Website, you should feature prominently on your
home page.
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00:07:02,779 --> 00:07:05,439
Social media, use it in your bios and your
post.
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00:07:05,740 --> 00:07:08,000
It might even be your signature on your email.
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00:07:08,595 --> 00:07:12,514
You include it in your brochures, your business
cards, and advertisements if you still use
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those things.
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You wanna be consistent across every platform
that you're on because consistency is the key
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to make sure your USP is communicated the same
way across every platform and every situation.
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This helps build trust and reinforces your
brand identity.
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Examples of successful USP implementation.
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Consider Dollar Shave Club.
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Their USP, a great shave for a few bucks a
month is clear and consistent across their
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website, social media, and advertising.
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You gotta promote your USP.
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Your strategies for marketing your USP are very
intense.
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Right?
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00:07:54,729 --> 00:07:55,870
You gotta be intentional.
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I mean, gotta be intentional about them.
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00:07:58,009 --> 00:08:04,029
Content marketing by creating blogs, videos,
infographics that highlight your USP.
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00:08:05,154 --> 00:08:09,014
Share stories and testimonials that reinforce
your USP.
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00:08:09,794 --> 00:08:11,654
This this is a great way to do it.
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00:08:11,714 --> 00:08:17,410
So going back to Dollar Shave Club, if I just
bought a razor from them and I'm shaving, I
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said, man, you did such a great job.
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00:08:18,930 --> 00:08:25,990
I sold, like, Dollar Shave Club because I just
paid a few bucks a month and got enough razors
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00:08:26,050 --> 00:08:26,529
to shave for
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00:08:26,529 --> 00:08:27,350
the whole month.
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00:08:27,569 --> 00:08:30,305
Well, that fits their USP, because that's
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exactly what the USP is.
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00:08:31,745 --> 00:08:32,144
Right?
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00:08:32,144 --> 00:08:35,605
Using storytelling and different ways to
highlight your USP.
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Stories are powerful.
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They share how your USP has made a difference
in your customer's lives, and this makes your
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USP relatable and memorable.
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00:08:46,259 --> 00:08:50,980
When you get social proof, like, testimonies,
like I was just saying, and reviews, it can be
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incredibly persuasive.
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00:08:52,259 --> 00:08:58,340
I was a part of a sales team for a while, and
they said that third party validation's one of
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the best ways to sell.
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00:09:00,205 --> 00:09:01,325
So how does that work?
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00:09:01,325 --> 00:09:09,425
Well, if you have a brand, which you do, and
you have Joe Blow customer say, oh, I love what
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Sally Sue did for me.
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That's 3rd party validation because the 2nd
party, the second person is the customer you're
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going after.
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00:09:18,110 --> 00:09:18,429
Right?
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00:09:18,429 --> 00:09:24,129
It's you, the customer, and the referral, or
the person who's had a great experience.
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You got them saying or texting or posting.
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They had a great interaction with you.
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You gotta learn how to adapt and evolve also
for your USP.
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USP is not a thing.
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Remember, it's a living, breathing thing.
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It is part of who you are, and it's how you do
what you do.
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00:09:42,379 --> 00:09:45,279
Every once in a while, you need to revisit and
adapt your USP.
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Change it up.
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00:09:47,580 --> 00:09:51,679
Markets change, products change, services
change,
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and so should USP.
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Revisit your USP to ensure that it remains
relevant and compelling.
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00:09:59,644 --> 00:10:04,065
Here's some signs where where USP might have
been get gotten stale.
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00:10:04,365 --> 00:10:04,865
Right?
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00:10:05,644 --> 00:10:09,720
If your sales have plateaued, might be time to
revisit your USP.
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00:10:10,660 --> 00:10:17,700
If there's new competitors or shifts in
customer preferences, that can necessitate make
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00:10:17,700 --> 00:10:21,605
it necessary to make a change for your USP.
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00:10:21,764 --> 00:10:26,085
If you get feedback that's just totally
negative, like, you ain't never done nothing
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for me.
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00:10:26,485 --> 00:10:27,125
Well, that could be
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00:10:27,125 --> 00:10:27,524
a problem.
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00:10:27,524 --> 00:10:31,625
How do you stay relevant with your unique
selling proposition?
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00:10:32,669 --> 00:10:33,330
Stay informed.
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00:10:33,389 --> 00:10:38,690
Keep an eye on your industry or niches trends,
right, and what competitors are doing.
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00:10:39,149 --> 00:10:40,450
Listen to your customers.
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00:10:40,909 --> 00:10:43,649
Regularly seek feedback and be willing to
change.
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00:10:44,589 --> 00:10:49,504
Don't be afraid to try new things and pivot
your USP to a new place if need be.
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Inspiring cases of people who nailed their USP.
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00:10:53,584 --> 00:10:55,044
Mario Forleo.
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Mario's USP I'm sorry.
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00:10:59,264 --> 00:10:59,924
I misspoke.
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00:10:59,985 --> 00:11:00,304
Yeah.
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00:11:00,304 --> 00:11:04,600
Mario's USP is her relatable, fun approach.
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00:11:04,740 --> 00:11:10,259
It's his relatable, fun approach to
entrepreneurship and personal development.
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00:11:10,259 --> 00:11:12,200
He's built a massive following.
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00:11:12,820 --> 00:11:13,860
Tim Ferris is 1.
217
00:11:13,860 --> 00:11:20,725
This guy, really like I read his book, his data
driven approach to productivity and lifestyle
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00:11:20,725 --> 00:11:28,004
design, which have resonated with myself, from
his book, the, 3 hour work week.
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00:11:28,004 --> 00:11:28,470
Right?
220
00:11:29,750 --> 00:11:32,089
You gotta be true to yourself with
authenticity.
221
00:11:32,789 --> 00:11:35,929
You gotta keep your messaging consistent across
everywhere.
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00:11:36,230 --> 00:11:38,009
Consistency builds trust.
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Adaptability, be willing to evolve your USP.
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If you want to apply start applying all this,
you can take out other people's, success
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stories.
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Gotta be genuine.
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Let your personality shine through.
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You don't wanna just be blah blah, which I have
a tendency to do, but that's part of my
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personality.
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Just go on and on and on.
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Be encouraging
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and call to action at the end of anything you
do.
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Have a call to action, because people really
like to be directed.
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They don't like things to be oblivious.
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You might think it's daunting to create
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a USP, but remember you've got this.
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All you are is relating your unique strengths
and perspective.
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And that's what the world needs to know.
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Let's do a recap real quick of what we've
covered in this video.
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We understood what a USP is.
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We've identified your strengths, help you
analyze your skills so you can create a USP.
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We've helped you learn to research your market.
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So you're knowing what your competitors are and
what your audience is looking for.
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We understand that your USP has to be clear,
relevant, and unique to make it stand out.
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You're always testing and refining and using
feedback or changes.
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You wanna be consistent in your messaging
across all platforms, promoting your USP,
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adapting and evolving at all times so you can
stay relevant in the changing market.
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Real life success stories.
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We talked about a few of them.
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Now if you found this video helpful at all,
don't forget to like, mention, comment,
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subscribe.
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And if you check the links down below, might
have something that could help you brand and
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create your your own USP.
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Staying on a crowded market is no easy feat,
but with a strong brand and USP, you're way
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ahead of the game.
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Keep pushing forward.
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Stay true to your vision, and watch your
business take off and soar like never before.
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In our next video, we'll dive into some
advanced branding strategies, home
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based businesses.
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So stay tuned.
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Thanks so
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much for watching and please join the community
in the discussion below
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00:13:52,470 --> 00:13:56,250
in the comments, but also join our community
section.
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00:13:56,739 --> 00:13:59,299
Thanks so much for watching and subscribe to
our channel.
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00:13:59,299 --> 00:14:02,279
And stay connected with us all over social
media.
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We're here to help your brand succeed in every
way.
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See you
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next time.
