À PROPOS DE CET ÉPISODE
After launching Wasabi Technologies, a successful cloud storage company, founder and CEO David Friend was ready to scale the venture rapidly. The company had focused primarily on direct sales, but an opportunity to pivot toward channel sales was on the horizon. However, making this pivot would mean changing its sales, marketing, and staffing strategies dramatically, and effectively veering the company away from its already successful course. Harvard Business School Senior Lecturer Lou Shipley joins Brian Kenny to discuss the case, “Wasabi Technologies” and the questions Friend wrestled with: Was channel sales the right play for the burgeoning cloud storage provider? If so, how should it best be implemented? They also explore ideas connected to Shipley’s new book, Unlikely Entrepreneurs.
Anglais
États-Unis
DANS CET ÉPISODE
TRANSCRIPTION 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
RECHERCHER LES ÉPISODES PASSÉS
Rechercher les épisodes précédents de Cold Call.
AUTRES ÉPISODES DANS CE PODCAST
In the summer of 2021, School of Rock was a youth-oriented music education company with 291 franchise- and company-owned schools globally. Before Rob Price became CEO in 2017, School of Rock’s nonconformist culture led to variability in teaching styles, educational outcomes, and risks for cop…
What does it take to be a founder? It’s an important question and one that Cold Call has explored many times over the years. More people than ever before are choosing entrepreneurship as a career path and HBS faculty have written cases to undercover issues ranging from how to scale to how to …
In 2025, Harvard Art Museums considered using generative artificial intelligence in a marketing campaign to increase visitor engagement and membership. Looking to boost attendance and appeal to a younger audience base, and facing intensified competition for leisure time, the Museums’ marketin…
Harvard Business School Professor Len Schlesinger and TypeCoach President Rob Toomey join Brian Kenny to discuss the two mini cases, Night Two in Hanoi: Team Dynamics Under Pressure and Day 6 in Buenos Aires: Fatto Bene. They explore MBA students’ journeys through the first-year FIELD Global …
In March 2024, The Atlantic announced a strategic content and product partnership with artificial intelligence giant OpenAI. OpenAI would license The Atlantic’s content to train its models and respond to user queries, while The Atlantic would receive a fee, privileged access to OpenAI’s…
Avertissement: Le podcast et les illustrations intégrés sur cette page proviennent de HBR Presents / Brian Kenny, qui est la propriété de son propriétaire et n'est ni affilié ni approuvé par Listen Notes, Inc.
MODIFIER
Merci de nous avoir aidé à tenir la base de données de podcasts à jour.
