Tapping Into Publishing: Claire Turner on EFT, Entrepreneurship, and Getting Your Book Out There

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Hello, and welcome to the Coach Write Podcast, where we explore how to turn coaching expertise into published pages.
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I'm your host, Helen O'Neill, Portfolio Career Specialist, Accredited Future of Work coach author and creator of Coach Write 90, a writing programme specifically designed for coaches.
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You can get the episode show notes and your free guide to publishing options at coachwrite.co.uk.
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It's time.
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for the next chapter.
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Welcome to the Coach Write Podcast.
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I'm your host, Helen O'Neill, recording on Saturday, the 14th of March, 2026.
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And this is episode 17.
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My guest today is Claire Turner.
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She works with business owners to overcome internal blockers using EFT or tapping, which is absolutely fascinating.
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And we have a brilliant conversation about the techniques and the two books that she's written on the subject.
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Thank you to those of you that reached out after Katharine St John Brooke's episode on internal coaching.
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What really resonated was the conversation that we'd had about writing spaces.
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Now, Katharine has written in some very glamorous and trendy places in London and France.
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But please do remember when you're thinking about having a space to write, it can literally be a different time of day or a different desk at home or in the library or your favourite coffee shop.
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Knowing when you need the muse to turn up and where.
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is key to avoiding the dreaded writer's block, which was, we all know, is actually procrastination in disguise.
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It's why I created Scribe Circle as part of CoachWrite 90.
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We come together three mornings a week in a virtual sprint room.
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Cameras stay on, mics go off, words get written.
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The doors open for the next cohort on the 20th of May, so if you're keen to turn your coaching expertise into published pages, please do
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along and join us.
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I'll make sure the links for that are in the show notes.
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In writing news, I have finished structural editing.
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Hurrah! The Resilience Book is now sitting at around 65,000 words, and I have been copy editing for the last week and a half.
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Now, to do that, I use a tool called ProWritingAid.
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This is a plugin that underlines all of the things that need attention.
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So it will look at commas, utilisation,
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in voice, and there are a whole wealth of reports in there, things like overused words.
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When I started the copy edit, there were over 4,000 suggestions.
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which isn't daunting at all.
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I'm now about halfway through, and once this is done, I'll do another pass using the read aloud function to catch anything else.
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I will sort out all the references and citations, which sounds really easy when you say it like that, but actually takes forever, and then I will send it over to my human editor.
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The end is in sight.
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If you're listening to this in real time, then I am currently at the Irish Publishing Show.
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I absolutely love in-person events and I'll be sharing all my learnings in the next minisode at the end of April.
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But with conference season well underway, I'm always reminded about how daunting it can be the first time.
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Personally, I can do a large event, but I do tend to prefer the slightly smaller ones.
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I value quality connections over quantity.
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I don't need to fill my LinkedIn with more connections that I don't really know who those people are.
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What I'd rather do is fill my well by connecting with a handful of people that really align with the direction that I'm going in.
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I decided not to go to London Book Fair.
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year, which took place last week, and it's often the conference that people ask about because it's the one we're familiar with in the UK.
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It's heavily weighted towards traditional publishing.
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So what that tends to mean is that from an educational perspective, it's a little bit behind the narrative on some of the cutting edge tools and techniques that are being spearheaded in the independent author space.
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If you are seeking a traditional publishing deal and you have set up a meeting in advance, it can absolutely be worth doing.
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And I definitely think there is something energising in being in a room with lots of other authors.
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However, the space is simply huge.
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And so the serendipitous moments of networking are harder to come by.
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You need to be much more intentional about the people that you're going to meet and set that up in advance.
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If you've never been
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to an in-person writing conference before.
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It's always worth thinking about what you want to achieve.
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I know that while I'm at the Irish Publishing Show, there are going to be lots of conversations about things I'm going to get very excited about but don't need just now.
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So if I think in terms of what my priorities are from an author perspective, I want to finish my book, I want to sell more books, I want to do the audio of the resilience book, and then I want to do translation.
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And all of those things want to happen in that order.
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So I will get very, very excited about automation, and I will get very, very excited about translation.
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But that information isn't information I need just now.
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So I want to know that it's there, I want to be part of the conversation, and then I want to put it aside so I can focus on delivering what I need to deliver to get the book over the line.
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If you are thinking about going to a conference for the first time, do think about what you want to achieve.
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I know they can feel daunting when you've never been before.
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particularly if you're considering going on your own, but they're definitely worth it in terms of learning, connection and energy.
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Regardless of whether you're an introvert or an extrovert, please do bear in mind that you are going to need to manage your energy levels.
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London Book Fair, for example, is absolutely huge and gives me sensory overload.
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So if you're somebody that that impact, consider taking earplugs and how you might decompress.
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Make sure you wear comfortable shoes.
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There's a lot of standing, there's a lot of walking.
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So please make sure to engage your inner adult and dress appropriately.
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Similarly, think about what you're eating and drinking.
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It's quite easy, particularly for a multi-day event, to live on caffeine, sugar, alcohol, and carbohydrates, which probably doesn't help those energy levels.
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They're not very exciting, but hydration and a little bit of fruit and veg does everybody in the world of good.
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Consider how you're going to factor in getting outside during the conference.
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I'm here in Ireland for three days, and I'm staying at the event location.
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It would be very easy to stay inside.
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for those three days, particularly as the forecast said, it's going to be quite cold and raining.
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But I know that it's really important to get some fresh air and go for a walk.
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It doesn't have to be long, but it's a brilliant way to reach.
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And on the note about accommodation, if you are staying overnight, think about where you are.
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want to stay.
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Obviously, you want to stay somewhere comfortable.
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How close to the venue is good for you?
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Maybe you need a little bit of distance so that you've got a natural break at the beginning and the end of each day.
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Or maybe you're somebody that needs a bolt hole for partway through the day so you can go back and decompress, have a nap, or just some quiet time.
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If you plan to attend alone and that in itself feels daunting, find a friend before you go.
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All of these events have Facebook pages or some sort of networking facilitation provided ahead of time.
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Or you could simply put a post on LinkedIn to say that you're going to be there and ask if anyone else is attending.
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You can set up a quick Teams chat before the event or exchange phone numbers so that you can meet up on day.
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Just remember, if you do decide to buddy up, make sure that the two of you spend time speaking to other people as well.
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And then the last thing to do is something we often forget, is preparing our elevator pitch.
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Everybody at the conference you're attending has something in common.
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They're interested in the topics that are being discussed at the conference.
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So prepare how you're going to introduce yourself.
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Hi, I'm Helen.
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I write non-fiction personal development books that support the clients I work with in my coaching practice.
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I also write mystery fiction, just for fun.
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And then ask them what they write.
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There's the conversation started.
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In AI news, there's been a significant standoff between the US government and Anthropic, the company behind Claude, regarding the Pentagon contract.
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Anthropic have refused to sign the contract because of two clauses.
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The first, they have said that they would like Claude not to be used for mass domestic surveillance.
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The second is for the tool to be not to be used to power fully autonomous weapons.
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There has been a lot of conversation about this in the technology press.
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And I have to be honest, as I read those two restrictions, they don't sound unreasonable to me.
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So while we're all busy debating the ethics of using AI in our coaching practice, I think it's really important to remember that we stay educated about the source of these tools and the ethics within those organisations themselves.
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So if you're using a model that doesn't align with your values, what does that mean about you as a coach?
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And if you don't know,
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That's not an excuse.
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It's a challenging question, and it's something to think about.
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Values misalignment has come up quite a lot in conversation over the past couple of weeks.
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It's such an important driver for career change.
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And of course, as we've said many times before, the way we work has and is changing.
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It's one of the reasons I'm such an advocate for multiple streams of income and financial education, so we're not dependent when a misalignment happens.
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As coaches, we quite often have portfolio careers.
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Authors certainly do.
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So maybe it's time we normalize this way of working and start thinking about it strategically.
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Anyway, that's enough from me.
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It's time for the interview with Claire and the next chapter.
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Welcome to the Coachwrite Podcast.
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My guest today is Claire Turner.
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Using EFT, nervous system work and identity recalibration, Claire works with business owners who look successful on the outside but still manage self-doubt and imposter syndrome.
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I'm sure many of us can relate to that.
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She's the founder of Abundance Alchemy and the author of Tapping Scripts for Entrepreneurs.
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Welcome to the show, Claire.
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Hello, Helena.
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Nice to see you again.
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Brilliant to see you.
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Thank you so much for joining me today.
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My pleasure.
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If we can start by telling us all about you and your path to publication.
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Oh, my favorite subjects, me.
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So I started, and I don't know how far back you want me to go, but I'm going to give you the abridged notes version.
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I started life in corporate.
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I was in corporate for about a year.
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one company for about 15 years and kind of worked my way up through the ranks, not because I was particularly talented, but simply because I'd go home for so long and things tend to float to the surface.
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I hadn't realized until my other half pointed it out just how stressed I was getting in that environment.
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And my other half's a chiropractor.
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And he's very much into the holistic side, which I'd never really experienced before.
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And I remember one day just him coming up to me and saying, do you know how stressed you are?
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These days, he'd say, you're being a grumpy bitch, get over it.
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But it's a new honeymoon period.
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And I didn't, because I was waking up in the morning stressed.
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I was going to work stressed.
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I went to bed stressed.
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It was like a fish swimming around in water.
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I didn't realize I was swimming around in it.
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And he introduced me to a chap called Brad Yates on YouTube.
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I'm just going to touch on the EFT side briefly.
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And he said, watch this, it will really help.
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And I can remember watching an introduction to EFT video and thinking, what a load of bollocks.
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And
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I thought, okay, I'll give it a go.
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I'll give it a go.
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It looked bollocks because it involves tapping with your fingers on specific acupressure points on your face also.
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So it did look really frigging weird.
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But I started doing it at lunch times in my car and I went back into work a completely different person.
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Much calmer, much more approachable, more friendly, less stressed, less reactive to stuff.
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What I didn't realize is that EFT also is quite sneaky and behind the scenes it was working on all the fears I had about myself.
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I'm not good enough.
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I can't do anything else.
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I won't get paid this much money anywhere else.
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I can't leave.
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I don't know what I'm doing.
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I'm A fraud, all that jazz.
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And very quickly after starting tapping, things just shifted and I ended up in working for a chiropractic association.
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And from there, I very quickly decided that I didn't want to work for anyone.
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I wanted my own business.
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For some unknown reason, I landed on a cleaning company, which my friends were like, are you sure?
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Because I fucking hate cleaning, but I love the business side of it.
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Okay.
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Had a slight nervous breakdown with that because it was so out of alignment with what I did.
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And as I was having that slight nervous breakdown, I was looking around for something else to do.
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I stumbled across training for EFT.
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I had no idea you could do it as a profession, even though I'd been watching Brad Yates on YouTube for years.
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So I went into that and I very quickly realized that starting your own business and running your own business is completely different to working with an employee job.
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And so my first book kind of, which was tap into your
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into your happy kind of came out of the fact that I was beginning to notice a lot of other stressed and unhappy people.
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Just generally, particularly, I wasn't particularly looking at businesses back then, but just a lot of people weren't happy.
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And they didn't know how to be happy, which sounds like a ridiculous thing to say.
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And kind of more than that, they were searching for how to be happy, which just reinforced the idea that they didn't have it.
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So
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How to tap into your happy was a kind of instruction manual, I suppose, on this is what I do, try it on, see how it works for you.
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And it included things like tapping, it included things like gratitude and other stuff.
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It's like it's a 21 day journal where you could test this for 21 days and then after 21 days, just pick what works best for you and run with it.
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Then I started working more and more with business owners and other entrepreneurs, specifically chiropractors, simply because I was in that area.
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Going through it myself and seeing
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it on other people, I was noticing themes cropping up again and again and again, self-doubt, money worries, sales worries, public speaking worries, and just the term imposter syndrome got bandied around quite a lot.
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And so I thought it might be quite a good idea if I compiled a bunch of tapping scripts that could help people overcome the everyday concerns
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Not necessarily solving all their problems, but just reducing the stress and anxiety enough for them to be able to take action, because that's what EFT does.
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As you tap those acupressure points, it sends a calming signal to your amygdala, the stress response centre of your brain, and it effectively turns it off.
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And so you can use EFT in the moment of fear, worry, anxiety, self-doubt,
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you can reduce it.
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You don't have to reduce it a lot.
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Just a little bit is enough for you then to be able to take action.
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And to give an example of that, that hasn't been asked for, but I'm going to give it anyway.
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No, please do, because I'm sure there are people listening that are thinking, I've never heard of EFT before.
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I'm not really sure what tapping is.
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Helen normally goes on to the bit where we talk about how the book came about, but actually what I really want to know is what is the secret sauce?
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What has Claire uncovered through personal experience?
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and then professional training that she's bringing to our sector.
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So yeah, I'd love to know.
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Thank you for really bringing me back to track.
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Yeah, no, for sure.
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So the example that I always come back to, and I've had many since, but this is a particularly powerful one, is I ran an online workshop on how to easily and effectively manage stress.
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I had like 50 odd people turn up.
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I would contact people post workshop just to see how they got on, if they had any questions.
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But I had a thing about phoning people, so I didn't do it.
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I employed a lady to do it for me.
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She was rudely on holiday when I wrote.
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Who signed that off?
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Signed off, I don't know.
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So I was like, shit, I'm going to have to ring these people.
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And it was going to be on a Saturday because the workshop was a Friday.
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And I could hear myself starting to talk myself out of it.
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You know, the sort of dialogue you have in your head with your inner voice.
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And it's like, well, it's a Saturday morning.
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You're going to be disturbing them.
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That's really rude.
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They're not going to work.
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They've been working all week.
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This is their time off.
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There's a lot of them.
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There's 50 odd people.
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That's going to take forever.
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Why don't we just text them?
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Or, ooh, ooh, even better, blind copy e-mail.
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So fast.
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I was like, oh, okay.
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And I was like, well, that's penis away from totally
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out of it and doing the blind copy e-mail.
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And I was like, I busted out.
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I think it was like between 60 and 90 seconds of tapping.
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It literally just tapped through the points going, shit, shit, shit, shit, shit.
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I don't want to do it.
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They're going to hate me.
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Please don't make me do it.
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I don't want to phone people.
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It's gonna be awful.
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I don't want to do it.
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And between 60 and 90 seconds, my inner voice changed from I don't want to do it to just pick up the phone.
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And at that point, I
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I picked up the phone and phoned the first person.
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And that first call alone ended up in a 2K sale.
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Amazing.
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If I hadn't done the tapping, definitely would have rimped out of it.
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So I wanted people to have access to that just to be able to get over that little bump that was preventing them from moving forward with their business and achieving what they want to achieve.
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Now, EFT does go an awful lot deeper.
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I don't know how much you want to talk about that and how much we want to talk about.
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because it's amazing at reducing emotion very, very fast.
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It's phenomenal at, and there's been studies, it's an evidence-based technique.
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There's been studies around the level of, how it impacts the level of cortisol, one of the stress hormones, reduces it phenomenally, impacts the adrenaline, your bloodstream after like 10 minutes.
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It's, so from a physiological point of view, it's very powerful and it can really reduce that emotion fast.
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But it also
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can find and release the memories that are causing you to have the stress in the 1st place.
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Not necessarily the memories, but the emotion attached to the memories.
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So if you think of your brain like a biocomputer, and inside our biocomputer brain, we have little electronic folders.
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And a folder is created when we have a surge of emotion.
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Because essentially, if you have an emotional reaction, your brain goes, oh, something important is happening.
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Quick, create an electronic folder and it puts the emotion inside.
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So the example I often give is if we've got a kiddie at school and they have to give a presentation to the class.
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Maybe they stumble over their words, they get something wrong, the class laughs at them, the teacher maybe says something a bit derogatory.
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And in that moment, our kiddie's going to feel a surge of emotion, probably shame, embarrassment, humiliation, maybe even anger.
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brain creates the electronic folder.
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Those emotions go inside.
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He's also going to have a physiological response.
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He's probably flushing, feeling shaky, sweaty, sick.
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They go in the folder.
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His brain is going to take a snapshot or a movie of what's happening.
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And because there's laughter in this memory, there's probably a soundtrack to go with whatever picture or image is going in.
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And then he's going to make a decision about himself or about the world in general.
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And in this example, it's probably something on the lines of public speaking isn't safe or speaking, which is bonkers because we all
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public speaking.
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Don't be jealous.
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And then that goes in the folder.
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Whoever are you, Helen?
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I love to be right.
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I will go out of my way to defend all my decisions and prove that I am right.
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And that's what our brains do.
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You then have a bias towards seeing things and experiencing things that prove that what you decided was the right decision.
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And if you find enough of those, or if you hear something from someone in authority,
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Soft enough, that decision turns into a belief.
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And beliefs are very powerful, you know, people will die for their beliefs, they'll kill for them, but they are, at the end of the day, beliefs, they're not truths.
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and they form our perspective of the world.
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We start to look out through the world through a lens of who we think we are based on it, which drives the beliefs we have.
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So if we now imagine our kiddy all grown up and he's got a job, obviously he's got his own business, and even if he's got a job, his boss comes up to him and says, oh, it's an amazing chance for a promotion.
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Opportunity, I believe managers call this.
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I've got an opportunity for you.
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It's, yeah, you'll be fantastic at it.
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It's more money, it's less hours, it's the Bahamas.
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And our grown-up kid is like, oh my God, that's amazing.
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How do I get promotion?
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So how do I take advantage of this opportunity?
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And his boss says, it's really, really simple.
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All you have to do is give a presentation.
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And as soon as those words leave the boss's mouth, our grown-up kid's brain goes, hang on, we've been there before.
295
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And it'll go rifling through the folders.
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It will find the relevant one and it will press play.
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Even if our grown-up kid doesn't remember the actual event,
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his body's going to react the same way.
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He's going to get the same emotions unleashed.
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And his inner voice is going to say something along the lines of, shit, I'm no good at public speaking.
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And then one of two things happen.
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He either goes for it, but he's so nervous, he completely fucks it up, doesn't get the promotion.
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Or he just goes, do you know what, I can't.
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He doesn't get the promotion.
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And that's how what we believe can really impact our success and how what we achieve in our life.
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And then EFT is a bit like running a virus scanner through your computer brain.
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It finds the relevant folders and it plucks the emotion out.
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As soon as you no longer have an emotional attachment, your brain goes, not as important as I first thought.
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Fine, carry on.
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So I'm not saying you release that, you don't necessarily, don't forget the memory, but when you think of the memory, you don't get that sort of physiological and emotional response that you might have had in the past.
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And then it just makes everything so much easier to do.
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Like the example I gave, I didn't want to do it.
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A few seconds of tapping, I picked up the phone.
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Was I totally confident?
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No.
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But I removed the block to taking the action.
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Yeah.
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And so often I hear this from people that have written a book in that they have had a lived experience, they've found a solution to a problem that they've had, they've trained.
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in that solution because it's been so impactful on them.
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And then they thought, I know what I should do.
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I'm going to write a book about that.
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Yeah.
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00:24:21,770 --> 00:24:34,490
So how did you go from the, I've now trained, I am now supporting people in this quite deep psychological work into translating that into not just one book, but.
324
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Yeah.
325
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So the first one, how to tap into your happy.
326
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I had no idea how to do it or what I was going to do, but it was something, when someone says, oh, it just flowed through me and you're like, oh, fuck off.
327
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It didn't.
328
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No.
329
00:24:51,690 --> 00:24:53,050
So you've had to eat those words.
330
00:24:54,650 --> 00:25:01,611
Also, EFT, for anyone who doesn't know, it's often called tapping because it involves tapping with your fingers on your face and torso, just to clarify that.
331
00:25:03,291 --> 00:25:06,731
But yeah, I just wanted, because I just want a happiness challenge.
332
00:25:08,971 --> 00:25:10,531
I love a happiness challenge.
333
00:25:10,531 --> 00:25:11,771
What's a happiness challenge?
334
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A happiness challenge.
335
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It was a free event that I did and it impacted so many people and it was so fun.
336
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I thought, do you know what?
337
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Let's take this and chuck it into a book.
338
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And I didn't really know what I was doing, but I kind of thought I probably need to know what the chapters are going to be, what I'm going to write about.
339
00:25:32,091 --> 00:25:32,891
And then, do you know what?
340
00:25:32,891 --> 00:25:36,171
Let's just write like a, they're going to be fairly short chapters.
341
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It's just
342
00:25:37,131 --> 00:25:43,731
bit about me, a bit about how to do EFT, and then a bit about how to do the things that can help improve your energy and your happiness.
343
00:25:43,731 --> 00:25:48,851
And then I just sat down and did like a chapter A day.
344
00:25:48,851 --> 00:25:57,131
I knocked this book out in, I had it, I think I started it in December and it was on Amazon by January.
345
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Wow.
346
00:25:58,091 --> 00:26:05,451
Maybe February with all the farting around with the guy on Fiber to get onto Amazon and do the book cover and stuff like that.
347
00:26:05,491 --> 00:26:05,611
But
348
00:26:06,171 --> 00:26:08,091
It was, it was actually really, really quick.
349
00:26:08,091 --> 00:26:15,451
And then with the second book, Tapping Scripts for Entrepreneurs, it's like I already had the intro to me.
350
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I already had the information on EFT from the previous book.
351
00:26:18,811 --> 00:26:25,411
And it's kind of, you know, this isn't necessarily like a book on how to do EFT.
352
00:26:25,411 --> 00:26:32,891
I just literally want to give people tapping scripts that they can use because one of the biggest worries that I've noticed people have when they start
353
00:26:33,531 --> 00:26:36,171
using EFT is what do I say?
354
00:26:37,211 --> 00:26:43,531
Because when you when you're tapping, you're tapping on these pressure points, acupressure points, and you're saying stuff.
355
00:26:44,851 --> 00:26:57,291
When you are tapping for an emotion, the reality is you don't actually have to say anything at all, because the words you use are designed to bring up whatever it is that's causing you to bother so you can release it.
356
00:26:57,611 --> 00:26:58,091
So
357
00:26:59,051 --> 00:27:06,491
People can get a bit worried when they first start doing tapping or EFT because we use very, I guess you could call them negative affirmations.
358
00:27:06,971 --> 00:27:11,611
You hit the bad thing in inverted commas first.
359
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And so people get worried that they're tapping in negativity.
360
00:27:14,811 --> 00:27:21,172
But the reality is, as Louise Hay very famously once said, honey, to clean your house, you have to see the dirt.
361
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So that's what we do.
362
00:27:22,492 --> 00:27:26,292
We put more negatives so we can just bring it up, have a look at it.
363
00:27:26,532 --> 00:27:31,852
And then once you do that, you kind of, it starts to release because you're not hiding, pushing it down or resisting it anymore.
364
00:27:33,452 --> 00:27:41,372
And then for when you're working on a belief, that's when the words become a bit more important because you want to bring up the memory, you want to talk about it specifically.
365
00:27:42,492 --> 00:27:47,932
And when people work with me, that's why I ask the questions that get them thinking that people often avoid.
366
00:27:48,172 --> 00:27:52,372
That's really all I do, is I ask questions and make people cry, apparently.
367
00:27:52,572 --> 00:27:55,052
I see you holding back the tears, Helen, already.
368
00:27:55,292 --> 00:27:55,572
I know.
369
00:27:56,172 --> 00:27:58,692
It's the unsung skill of the coach, isn't it?
370
00:27:58,692 --> 00:28:03,492
Unfortunately, when you do ask the questions, it does unlock the emotions sometimes.
371
00:28:03,492 --> 00:28:12,212
And this is what people often experience when they first start EFT, because emotions have been bottled up for so long, or memories have been suppressed for so long, not because people
372
00:28:12,292 --> 00:28:15,972
people are bad or stupid, but simply why would you want to feel the thing that hurts you?
373
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Because we push it down.
374
00:28:17,572 --> 00:28:24,172
When you start to do EFT, it starts to release that and you're going to get some tears as a result of that.
375
00:28:24,172 --> 00:28:25,372
It's absolutely fine.
376
00:28:26,172 --> 00:28:27,052
But I thought, you know what?
377
00:28:27,052 --> 00:28:30,812
This just seems to be the big thing that people are concerned about.
378
00:28:31,372 --> 00:28:33,692
So let's do tapping scripts.
379
00:28:35,372 --> 00:28:35,612
Amazing.
380
00:28:36,372 --> 00:28:37,532
And you sort of
381
00:28:38,012 --> 00:28:40,612
almost glossed over the production side of the work.
382
00:28:40,612 --> 00:28:43,772
You're like, Yeah, I just found a guy on fiver, I just got on fiver.
383
00:28:44,092 --> 00:28:54,932
How did you, in either book, how did you go from having words, a collection of scripts, the structure of a book, to a finished product that could go onto...
384
00:28:54,932 --> 00:28:57,092
It was very technical, Helen.
385
00:28:57,412 --> 00:28:58,412
It's very highbrow.
386
00:28:58,652 --> 00:29:00,492
Oh, I love technical highbrow.
387
00:29:02,252 --> 00:29:03,532
Then you're going to be disappointed.
388
00:29:03,652 --> 00:29:04,372
I went on fiver.
389
00:29:04,372 --> 00:29:04,692
I thought,
390
00:29:06,332 --> 00:29:11,532
I know you're supposed to get a book published through a publishing house.
391
00:29:11,532 --> 00:29:15,532
That seems to be what people want to do, and I'm sure that's wonderful.
392
00:29:16,092 --> 00:29:20,892
I just wanted to get something out there that people could use as fast as possible.
393
00:29:21,052 --> 00:29:24,092
So I went on to Fiverr.
394
00:29:25,772 --> 00:29:29,532
And I found a guy who would get your book onto Amazon.
395
00:29:29,572 --> 00:29:30,492
Is it KDP?
396
00:29:30,492 --> 00:29:31,692
Or it used to be KDP?
397
00:29:32,012 --> 00:29:33,172
Kendall Direct Publishing.
398
00:29:33,212 --> 00:29:33,412
Yeah.
399
00:29:33,932 --> 00:29:38,492
And then I found another guy who would do a book cover, and then I just gave him money.
400
00:29:40,332 --> 00:29:42,732
And that was it.
401
00:29:42,892 --> 00:29:44,653
I'd been talking to...
402
00:29:44,733 --> 00:29:48,573
It was my other half had a book published before I did.
403
00:29:49,773 --> 00:29:56,973
I think he actually went through a publisher, but then he went to put it on Amazon himself and it was a complete pain in the arse.
404
00:29:56,973 --> 00:29:58,253
It was so confusing.
405
00:29:58,573 --> 00:30:00,773
So I was like, I don't want to do it myself.
406
00:30:00,773 --> 00:30:02,413
I'll just find someone who can do it for me.
407
00:30:03,693 --> 00:30:05,693
And he, you know, that worked out okay.
408
00:30:06,333 --> 00:30:08,733
Is it the best it could be with all the right search words?
409
00:30:08,733 --> 00:30:09,533
I don't know, probably not.
410
00:30:09,693 --> 00:30:11,813
But I didn't, you know, I wanted it.
411
00:30:11,813 --> 00:30:18,493
I wanted something as a lead magnet and I wanted something that I could get out as quick as possible just so people could use it.
412
00:30:19,133 --> 00:30:19,573
Absolutely.
413
00:30:19,973 --> 00:30:32,293
And you, so for coaches listening that run their own practice and are looking to build their newsletter list or their top of their funnel, a book can obviously be a brilliant way of doing that.
414
00:30:32,293 --> 00:30:33,373
And you've just touched on that.
415
00:30:33,373 --> 00:30:35,933
So you use your first book in that way, don't you?
416
00:30:36,173 --> 00:30:36,453
Yeah.
417
00:30:37,053 --> 00:30:39,213
So I was kind of inspired to do that.
418
00:30:39,213 --> 00:30:43,853
I mean, you hear it a lot when you go on socials anyway about using a book for a lead magnet.
419
00:30:44,013 --> 00:30:48,333
But we were also part, because we had a chiropractic practice down in Crawley.
420
00:30:48,813 --> 00:30:58,893
at that time and we were part of a big chiropractic business owner masterminding group and the whole thing there was the guy who ran it, he used books as lead magnets.
421
00:31:00,333 --> 00:31:03,373
And his whole thing was don't expect to make money out of your book.
422
00:31:03,533 --> 00:31:07,493
You use it as a lead magnet to bring clients in, to get people on your list.
423
00:31:07,493 --> 00:31:10,893
And then that's further down the funnel, that's where you make the money.
424
00:31:11,013 --> 00:31:12,813
Rightly or wrongly, that was his viewpoint of it.
425
00:31:13,053 --> 00:31:19,693
And so that was the kind of way I thought about it is I'll just, I'm not expecting to make millions out of this.
426
00:31:19,693 --> 00:31:22,653
It did give me the warm fuzzies to have the printed book in my hands.
427
00:31:22,773 --> 00:31:23,293
Doesn't it?
428
00:31:23,293 --> 00:31:25,853
I've got one of my books for Christmas.
429
00:31:26,853 --> 00:31:28,973
Yeah, it's, it was,
430
00:31:29,293 --> 00:31:39,293
I think it could be a really good way to introduce people to your world, give massive value, and at the end of the day, get them on your e-mail list.
431
00:31:39,853 --> 00:31:42,373
Because that's, to me, that's really quite important.
432
00:31:42,573 --> 00:31:48,653
Because once you've got your e-mail list, then that's where the sort of selling work starts to happen, if you like.
433
00:31:48,893 --> 00:31:49,653
Yeah, for sure.
434
00:31:49,653 --> 00:31:57,533
And what I hear from how you've described your journey for both books is you've been really purposeful about why you've been writing them.
435
00:31:57,773 --> 00:31:57,933
Yeah.
436
00:31:58,013 --> 00:32:08,814
So that, and I, again, I often say this, that when it comes to purpose of publishing, it is absolutely okay to have a service-based purpose.
437
00:32:09,374 --> 00:32:11,374
and an altruistic one.
438
00:32:11,694 --> 00:32:20,454
So to say, you know, you've created these books that serve your audience, that can be either introductions or accompaniments to work with you.
439
00:32:20,734 --> 00:32:24,454
And it's a way to bring people into your world and to generate income.
440
00:32:24,894 --> 00:32:27,014
It's the head and the heart part of the business process.
441
00:32:27,014 --> 00:32:27,734
Yeah, absolutely.
442
00:32:28,054 --> 00:32:30,654
And I would also use it as part of a shock and awe package.
443
00:32:31,374 --> 00:32:34,574
Oh, tell us what shock and awe package is.
444
00:32:34,814 --> 00:32:35,214
Awesome.
445
00:32:35,694 --> 00:32:57,614
Um, back in the day, if you signed up for a sort of fairly high ticket coaching program, the, if they were doing it, I don't want to use the word properly, but if they were doing it properly, they, you would get unexpectedly through the post, a large package full of things like a DVD pack or a CD pack, because this is, yeah, this is we're going back in the day.
446
00:32:58,774 --> 00:32:59,694
Oh my God.
447
00:33:00,334 --> 00:33:05,774
It was just hammer home that you've made the right decision and you've had all this support and all this sort of stuff.
448
00:33:06,294 --> 00:33:07,894
And so I thought that's a fairly good idea.
449
00:33:07,894 --> 00:33:08,654
I quite like that.
450
00:33:08,734 --> 00:33:16,174
So when people sign up to my one-to-one programme, empowerment programme, which is, you know, it's not high, high ticket, but it's kind of up there.
451
00:33:17,694 --> 00:33:25,814
they would get a book, both my books, they'd get a mug, it's just something you can send out to people unexpectedly, like social shock and all.
452
00:33:25,814 --> 00:33:26,734
Oh, I love that.
453
00:33:26,774 --> 00:33:31,614
And it would just, you're there investing something in you.
454
00:33:31,614 --> 00:33:34,254
It feels only right to send something back.
455
00:33:34,734 --> 00:33:42,014
I mean, yes, you're going to help them get the transformation or whatever it is they want, but you know, something a bit more than that is something I just think is quite nice.
456
00:33:42,334 --> 00:33:46,654
So I always have some books here.
457
00:33:47,134 --> 00:33:51,054
So I could just whack them into a into a package with some other stuff and send them out.
458
00:33:52,574 --> 00:33:54,374
And yeah, I just quite like that.
459
00:33:54,414 --> 00:33:55,214
Oh, I really love that.
460
00:33:55,334 --> 00:33:57,054
I'm going to, I'm going to ponder that.
461
00:33:57,214 --> 00:34:01,774
Also from a less altruistic point of view, it hammers home your authority.
462
00:34:02,094 --> 00:34:02,254
Yeah.
463
00:34:02,734 --> 00:34:02,974
Yeah.
464
00:34:03,214 --> 00:34:04,014
No, absolutely.
465
00:34:04,374 --> 00:34:10,974
And the other thing that I sort of wanted to touch on from what you've been saying is around simplifying finding your team.
466
00:34:11,054 --> 00:34:15,774
So again, when we talk about publishing, particularly independent publishing,
467
00:34:16,574 --> 00:34:31,855
There are a lot of organisations that charge an awful lot of money to help people publish their books and don't necessarily, although some do, provide, like you say, things like categories and keywords and kind of all of the kind of bells and whistles behind the scenes.
468
00:34:31,855 --> 00:34:37,215
But what you've done again here is just gone, this is, this is how I need to get this book into the world.
469
00:34:37,295 --> 00:34:39,855
This is the easiest route to market.
470
00:34:40,495 --> 00:34:46,455
And then gone and found those people and simplified the process and almost, I don't want to say not worried about it.
471
00:34:46,614 --> 00:34:49,574
in a, in a not thoughtful way, it's almost the opposite, isn't it?
472
00:34:49,574 --> 00:34:53,614
You've gone what's important about this book and then made those decisions.
473
00:34:53,775 --> 00:34:58,175
So what did you learn through that process that you think will be useful for people to hear?
474
00:34:59,055 --> 00:35:01,775
I think it's, we're very good as human beings.
475
00:35:01,775 --> 00:35:04,415
We are all superstars at complicating.
476
00:35:06,575 --> 00:35:13,535
And I think that is exacerbated by the fact we also have this kind
477
00:35:13,575 --> 00:35:15,975
kind of worry about what people will think.
478
00:35:16,895 --> 00:35:27,855
So very often the way we complicate stuff is not because we're being bad or stupid, it's because there is a little part of us going, I don't want this out there.
479
00:35:28,815 --> 00:35:32,495
Because if this is out there, people will see it and then I'll get visible.
480
00:35:32,575 --> 00:35:36,895
And we seem to have a, some people seem to have a real thing about that for some various
481
00:35:37,695 --> 00:35:43,615
I'm having some very good reasons based on what they went through in their childhood, where visibility perhaps wasn't safe.
482
00:35:44,815 --> 00:35:47,855
And so we have a tendency to overcomplicate things.
483
00:35:47,855 --> 00:35:49,775
I am including myself in this.
484
00:35:49,775 --> 00:35:54,415
Visibility is not a thing for me, but I overcomplicate in other areas.
485
00:35:56,055 --> 00:36:09,455
And you might call it overcomplication, you might call it procrastination, but the more barriers we can unconsciously put in our way, the longer it's going to take to achieve the thing, which weirdly is somehow keeping us safe.
486
00:36:11,455 --> 00:36:18,175
Possibly because I didn't really have any barriers to visibility, but also because I use EFT on the daily.
487
00:36:18,175 --> 00:36:25,175
So anything that does is lurking that could trip me up, I tend to to find and
488
00:36:25,735 --> 00:36:26,815
know, let release.
489
00:36:27,215 --> 00:36:38,335
I also work with a coach on that myself, because there are parts of you that you just can't get to because your subconscious won't allow it, because it's the whole point is keep you safe.
490
00:36:38,655 --> 00:36:41,695
And it will let you poke a little bit, but then it goes no more.
491
00:36:42,095 --> 00:36:45,255
So if you work with someone else, they can get to the nitty gritties that you can't get to.
492
00:36:45,255 --> 00:36:53,936
So I think the big thing is just notice where you might be overcomplicating.
493
00:36:54,016 --> 00:36:54,176
Yeah.
494
00:36:55,936 --> 00:37:01,296
And quite a cool question is, what am I trying to protect myself from by overcomplicating?
495
00:37:01,856 --> 00:37:04,776
If I didn't have to overcomplicate this, what would I do?
496
00:37:04,776 --> 00:37:07,456
And then do that.
497
00:37:08,656 --> 00:37:08,976
Nice.
498
00:37:10,576 --> 00:37:12,536
That sounds so simple when you say it like that, doesn't it?
499
00:37:17,216 --> 00:37:22,976
I mean, to me, it was just a straight line from writing it to getting it on Amazon and doing it through Fiverr.
500
00:37:23,296 --> 00:37:34,496
I think I spent a grand total of about maybe 150 quid to get it from me onto Amazon, which was worth it, rather than trying to work out Amazon KDP by myself.
501
00:37:34,776 --> 00:37:36,576
And like I said, it was really fast.
502
00:37:37,336 --> 00:37:37,456
Yeah.
503
00:37:37,776 --> 00:37:39,096
Were there some mistakes in the book?
504
00:37:39,176 --> 00:37:39,856
Of course there were.
505
00:37:39,936 --> 00:37:42,736
Were there some spelling errors, some grammatical issues?
506
00:37:42,736 --> 00:37:43,776
Yeah, but that's okay.
507
00:37:43,776 --> 00:37:44,496
It's just out there.
508
00:37:45,016 --> 00:37:49,616
Yeah, I was, people who will have heard me say before, the quickest way to find a typo is to press publish.
509
00:37:49,656 --> 00:37:49,776
Yes.
510
00:37:52,576 --> 00:37:58,416
But that's also the beauty about having it on KDP is because you can just, I just contact my chat and say.
511
00:37:59,936 --> 00:38:00,256
Yeah.
512
00:38:00,536 --> 00:38:01,696
And you have a list.
513
00:38:01,696 --> 00:38:02,096
Change it.
514
00:38:03,936 --> 00:38:04,336
Absolutely.
515
00:38:04,936 --> 00:38:12,096
And I really love the fact that you have stressed that it doesn't have to be super expensive because again, it's quite often a barrier to entry.
516
00:38:12,096 --> 00:38:27,056
So even if people, so if people decide they don't want to go with a hybrid publisher and spend tens of thousands of pounds on that type level of support, then finding professional editors and cover designers and formatters and all of the kind of
517
00:38:27,656 --> 00:38:32,256
team that you can choose to put around you can be quite daunting.
518
00:38:32,256 --> 00:38:38,456
And actually, again, you've gone, right, what I need is a cover and someone to put it on for me.
519
00:38:38,456 --> 00:38:43,336
I'm going to pay for those things in the most cost effective way possible and learn as I go.
520
00:38:43,336 --> 00:38:45,376
My mum and proof credits.
521
00:38:45,456 --> 00:38:47,136
If there are any mistakes, it's her fault.
522
00:38:49,096 --> 00:38:55,376
And especially it reminds me, because I remember telling you, it was like, I first spoke ages ago, ages ago, and you said, actually, it's only four years ago.
523
00:38:55,376 --> 00:38:57,536
It was like, literally a million years ago, Helen.
524
00:38:58,496 --> 00:39:01,616
But I actually forgot, because I did networking as well.
525
00:39:01,816 --> 00:39:09,216
And I can remember having a chat with a lady who did book publishing about, I've got an idea, I'm going to do a book.
526
00:39:09,216 --> 00:39:11,416
I'm just sort of finding out ways.
527
00:39:11,416 --> 00:39:16,737
I was just doing a little bit of research on how you could get a book out there and all that sort of stuff.
528
00:39:17,457 --> 00:39:22,697
And I can't, I can't remember what her prices were, but I can, I think my sphincter probably grabbed my chair a little bit.
529
00:39:22,697 --> 00:39:23,857
And I was like, oh, okay.
530
00:39:24,497 --> 00:39:25,577
Because it's, yeah, it's time out.
531
00:39:26,097 --> 00:39:27,537
I'm a solopreneur.
532
00:39:27,617 --> 00:39:29,977
I don't want rolling in cash at that point.
533
00:39:30,417 --> 00:39:38,377
And I don't want to spend 10s of thousands of pounds that I don't have on something that at the end of the day in my mind is a lead magnet.
534
00:39:38,817 --> 00:39:38,977
Yeah.
535
00:39:41,297 --> 00:39:42,257
So yeah, that's that.
536
00:39:42,257 --> 00:39:46,017
And I was like, well, okay, so I don't have vast, vast resources of cash.
537
00:39:47,457 --> 00:39:48,817
I don't really want to hang about.
538
00:39:50,137 --> 00:39:51,737
Let's just bootstrap it and get it out there.
539
00:39:51,737 --> 00:39:51,857
Yeah.
540
00:39:52,737 --> 00:39:54,217
Done is better than perfect, as they say.
541
00:39:54,217 --> 00:39:55,537
Very much so.
542
00:39:56,497 --> 00:40:00,097
And as it's four years ago, is there another one on the horizon?
543
00:40:00,497 --> 00:40:01,377
Oh, there won't be.
544
00:40:02,897 --> 00:40:04,097
This is why I wrote my books.
545
00:40:04,097 --> 00:40:05,697
It was pretty chat cheap.
546
00:40:07,137 --> 00:40:08,497
That's how old I am.
547
00:40:09,697 --> 00:40:11,457
I was alive before Google.
548
00:40:14,337 --> 00:40:17,017
So what have you got in mind for future publication?
549
00:40:17,297 --> 00:40:18,777
Well, I've kind of been reminded.
550
00:40:18,777 --> 00:40:25,937
I know last time we talked, I sounded very confident about this, but having done the whole, yeah, I was getting it out there.
551
00:40:26,017 --> 00:40:29,817
I have a program called Abundance Alchemy, which is a great program.
552
00:40:29,817 --> 00:40:35,217
There's an online component, and there's live sessions twice a month and an accountability call once a month.
553
00:40:36,097 --> 00:40:42,657
And I thought I could probably take the sections of the online modules and do something around those.
554
00:40:43,857 --> 00:40:49,017
uh, which through various reasons I haven't got around to yet, I might be joining your.
555
00:40:49,017 --> 00:40:54,817
If only there were a program that could help you unpick those things.
556
00:40:55,057 --> 00:41:00,577
Well, they helped me with this, but you know, just sort of, because I love reading.
557
00:41:00,817 --> 00:41:08,417
I love reading books that, especially sort of the, the sort of spiritual type, businessy type books, if that makes sense.
558
00:41:08,417 --> 00:41:11,137
And I've got a whole
559
00:41:11,817 --> 00:41:17,297
couple of bookcases with books on, plus the obligatory pile by my bed.
560
00:41:17,377 --> 00:41:25,697
And I do read, but I've noticed that, you know, with a couple of businesses, it's time is can be premium.
561
00:41:26,577 --> 00:41:31,937
So I thought I don't really, I like, I quite like finding a book that's quite thin.
562
00:41:32,497 --> 00:41:32,617
Wow.
563
00:41:33,937 --> 00:41:35,697
That has got some really good stuff inside.
564
00:41:35,697 --> 00:41:38,978
So I'm reading the four elements at the moment by Ruiz.
565
00:41:40,018 --> 00:41:43,378
And it's quite it's cool because it's it's really impactful.
566
00:41:44,098 --> 00:41:45,018
It hits all the spots.
567
00:41:45,018 --> 00:41:50,658
It gives massive value, but it's not, you know, 563,000 pages.
568
00:41:50,818 --> 00:41:51,138
Yeah.
569
00:41:52,258 --> 00:42:06,898
So my thinking was maybe I could I could sort of create a book either per module or per three modules because it's like I've got like a triangle model and just break it down to be succinct as possible to give people value.
570
00:42:09,458 --> 00:42:12,458
whilst leaving just enough to one side, so they want to join their balance.
571
00:42:12,458 --> 00:42:12,578
Yeah.
572
00:42:15,698 --> 00:42:16,338
But again, it's.
573
00:42:16,338 --> 00:42:16,978
Look at balance.
574
00:42:17,378 --> 00:42:17,538
Yeah.
575
00:42:18,258 --> 00:42:20,978
Because you need to give people results.
576
00:42:20,978 --> 00:42:23,058
You need to help people achieve results.
577
00:42:23,058 --> 00:42:28,498
I think if you read a book and you put it down like, that was great, but I don't know what to do now.
578
00:42:28,498 --> 00:42:32,378
To me, that's, it's not great.
579
00:42:32,978 --> 00:42:36,098
I've got some information, but how do I implement it?
580
00:42:36,578 --> 00:42:37,498
Because although I'm totally
581
00:42:37,978 --> 00:42:41,938
totally into the room, I'm totally into spirituality, but I'm also immensely practical.
582
00:42:42,258 --> 00:42:44,498
I like to be able to implement stuff.
583
00:42:45,458 --> 00:42:51,618
So that's for me is like, you know, the house tap into your happy and the tapping scripts for entrepreneurs, I kind of, they kind of channel that.
584
00:42:52,178 --> 00:42:56,498
They give some information because you need, I think you need to know why you're doing what you're doing.
585
00:42:56,738 --> 00:42:58,298
But it also goes here, this is how you do it.
586
00:42:58,658 --> 00:42:58,858
Yeah.
587
00:42:59,898 --> 00:43:03,138
So whatever book is in my horizon or books,
588
00:43:03,938 --> 00:43:10,898
it's got to be that kind of balance of it's going to give people actual things to do and how to do it and why they're doing it.
589
00:43:11,378 --> 00:43:16,058
And then I'm there in the background should they decide they want any more support on that.
590
00:43:16,578 --> 00:43:16,818
Yeah.
591
00:43:17,378 --> 00:43:17,938
Absolutely.
592
00:43:18,178 --> 00:43:19,258
And it's interesting, isn't it?
593
00:43:19,258 --> 00:43:30,018
I remember when I first launched my coaching practice and of course you do all of the challenges and you go to all of the webinars and read all of the stuff and I remember something that sat with me.
594
00:43:30,018 --> 00:43:34,458
Someone said, you tell them what to do, but you don't tell them how to do it.
595
00:43:35,058 --> 00:43:39,178
So it was almost like a cliffhanger in the content.
596
00:43:39,738 --> 00:43:44,338
And as somebody who has been a lifelong book nerd, I was like, I hate cliffhangers.
597
00:43:44,658 --> 00:43:46,218
Like, that would actually put me off.
598
00:43:46,898 --> 00:43:58,178
Like, I wouldn't, so in a fiction series, for example, if there is a cliffhanger and there isn't a complete arc in book one, I won't read book two, because it will annoy me, so I'll put it aside.
599
00:43:58,178 --> 00:43:59,979
But like, this person hasn't finished the story.
600
00:44:00,099 --> 00:44:00,859
So I don't want to know.
601
00:44:01,379 --> 00:44:17,539
And in nonfiction, if somebody is has said they're going to teach me something and doesn't give me all the teaching, I'm like, well, you're not going to give me more if I give just because I give you more money, you're still going to be an incomplete mentor teacher.
602
00:44:17,859 --> 00:44:19,459
So that's not for me.
603
00:44:19,699 --> 00:44:24,579
So again, it's a misconception when we come to write, tell people everything.
604
00:44:24,819 --> 00:44:27,259
They, you know, I'm writing a book on resilience.
605
00:44:27,259 --> 00:44:28,979
Do you know how many books on resilience I've read?
606
00:44:29,499 --> 00:44:30,179
Probably about 50.
607
00:44:30,179 --> 00:44:33,219
That's very resilient of you.
608
00:44:33,219 --> 00:44:34,019
That's very resilient.
609
00:44:34,019 --> 00:44:35,579
Also, I do like a lot of books.
610
00:44:37,779 --> 00:44:45,859
But also, to your point, having the person who you're writing for front and centre is absolutely critical.
611
00:44:45,859 --> 00:44:54,219
We are living in an age where people are bombarded with content and just want things in small, bite-sized sections so they can get on with their day.
612
00:44:54,499 --> 00:44:55,699
They don't want to read.
613
00:44:56,139 --> 00:45:02,139
a thousand page academic tome, unless they are the kind of person that enjoys reading a thousand page academic tome.
614
00:45:02,779 --> 00:45:04,979
So honing into that is absolutely key.
615
00:45:05,299 --> 00:45:05,459
Yeah.
616
00:45:05,459 --> 00:45:20,819
And I think certainly in this sort of industry I'm in, you know, things can, things can vary wildly from just completely floaty and well, okay, but how kind of thing to really in sort of academic.
617
00:45:20,819 --> 00:45:23,219
I can remember having to, I can't remember.
618
00:45:24,339 --> 00:45:27,779
yeah, so sorry to the author of this, Molecules of Emotion.
619
00:45:28,739 --> 00:45:33,539
Fascinating subject and I read it as part of my training.
620
00:45:33,579 --> 00:45:37,259
I was doing a diploma in integrative energy techniques and it was part of that.
621
00:45:37,259 --> 00:45:43,939
And I remember taking it on holiday and sitting by the pool and it was, I am not academically minded.
622
00:45:43,939 --> 00:45:45,459
I was asked to leave
623
00:45:46,019 --> 00:45:48,099
A-level physics because I was shit.
624
00:45:48,099 --> 00:45:50,899
I was consistent with my grade and the grade was U.
625
00:45:50,979 --> 00:45:51,779
Unmarked.
626
00:45:51,939 --> 00:45:54,179
I hope your folder is okay with that.
627
00:45:56,579 --> 00:46:02,579
It's just, it was a fascinating subject and I learned a lot from the book, but it was hard.
628
00:46:03,139 --> 00:46:09,739
And if it hadn't been a recommended read for the course I was on, I would probably have abandoned it.
629
00:46:10,979 --> 00:46:11,099
Yeah.
630
00:46:12,339 --> 00:46:16,979
I'm glad I read it because it gave me some really useful information that I've, you know, I've used since.
631
00:46:16,979 --> 00:46:20,259
It's, it's kind of that delicate balance.
632
00:46:20,259 --> 00:46:26,180
I'm not, I don't like, I don't like reading a dry book, so I don't want to write a dry book.
633
00:46:27,940 --> 00:46:28,140
Yeah.
634
00:46:28,660 --> 00:46:36,660
They talk a lot these days about edutainment or where they combine education and entertainment on social media.
635
00:46:39,780 --> 00:46:41,860
It's, yeah, so I just,
636
00:46:42,340 --> 00:46:49,340
I think whatever you do and whatever you're writing, for me personally, I want to see your personality now.
637
00:46:49,340 --> 00:46:52,900
I want to connect with the author through the words on the book.
638
00:46:54,500 --> 00:46:57,780
I used to be a, well, I still am a huge Terry Pratchett fan.
639
00:46:58,500 --> 00:47:00,980
Oh, I've read many, many Discworld books.
640
00:47:00,980 --> 00:47:08,500
Right, and my other half, I've got, I've still got all the books and another bookcase downstairs and while I was saying, are you going to read those again?
641
00:47:08,500 --> 00:47:10,660
I was like, oh, please, you don't read them, let's throw them out.
642
00:47:10,660 --> 00:47:15,020
I'm like, oh, sack of them, step away.
643
00:47:15,020 --> 00:47:18,820
But you really get, and there's a message in there, it's entertaining.
644
00:47:19,220 --> 00:47:20,580
You can't...
645
00:47:21,220 --> 00:47:50,580
once you get going you got to keep you've got to keep going you can't really put it down and he weaves in some really intense subjects but in such a way that they kind of sleep under the radar you get the message without feeling preached at yeah so that that's I I'm I no idea if my books have hit that but that's that's the sort of thing that I like so but we do absorb what we read don't we and this is the thing that again I always say that to new writers is
646
00:47:50,980 --> 00:47:54,020
There is no right or wrong in how you write.
647
00:47:54,580 --> 00:47:57,380
There's only right for you and right for your reader.
648
00:47:57,860 --> 00:48:07,380
And if you are somebody that likes books, and most people who write a book like to read books in one way, shape or form, write the kind of book that you like to read.
649
00:48:07,860 --> 00:48:15,460
Because if you like to read Terry Pratchett, then, you know, you're not going to necessarily enjoy the latest
650
00:48:15,780 --> 00:48:17,260
I don't know, crime thriller.
651
00:48:17,700 --> 00:48:17,940
Yeah.
652
00:48:18,180 --> 00:48:27,260
If you like reading personal development books that are high energy and short and punchy, then maybe the academic time isn't right for you.
653
00:48:27,460 --> 00:48:28,300
That's fine.
654
00:48:28,300 --> 00:48:30,580
There's not, there's not a better or worse.
655
00:48:30,580 --> 00:48:31,820
There's just, it's just different.
656
00:48:32,100 --> 00:48:32,260
Yeah.
657
00:48:32,580 --> 00:48:33,500
There's no right or wrong.
658
00:48:33,540 --> 00:48:34,500
There's just your way.
659
00:48:34,540 --> 00:48:40,020
And what if your way is the way to quote a, to quote a famous series and this is the way.
660
00:48:40,340 --> 00:48:41,700
Love a famous quote.
661
00:48:41,780 --> 00:48:44,020
So Claire, you have been so generous.
662
00:48:44,020 --> 00:48:45,661
I've learned loads about EFT that I did
663
00:48:45,941 --> 00:48:46,901
know anything about.
664
00:48:46,901 --> 00:48:52,661
So thank you, as well as all of the detail around your path to publication.
665
00:48:53,141 --> 00:48:55,461
Yeah, I feel educated today, which is wonderful.
666
00:48:56,741 --> 00:49:01,461
So let's close by telling everyone where they can find you and your books online.
667
00:49:01,941 --> 00:49:02,581
Absolutely.
668
00:49:02,581 --> 00:49:07,861
So my website is imaginatively entitled ClaireTurnerEFT.com.
669
00:49:09,061 --> 00:49:18,621
I am probably more on Instagram than anywhere else these days, which is also imaginatively entitled @ClaireTurnerEFTUK, which is spotting a theme here.
670
00:49:18,901 --> 00:49:19,061
Yes.
671
00:49:19,861 --> 00:49:29,621
If people want to experience some EFT as in like tap along videos, you can also head over to my YouTube channel, which is, can you guess, Claire Turner EFT.
672
00:49:29,621 --> 00:49:33,661
Very good.
673
00:49:33,661 --> 00:49:38,381
Or people can just reach out on e-mail if they want, info@claire-turner.com.
674
00:49:41,381 --> 00:49:57,461
On the website, I've changed my website recently, so I don't remember if I've still got a link to my books up there, but if people want a free copy of either one of my books, they just pay postage and packaging.
675
00:49:58,581 --> 00:50:02,501
Give me a shout by e-mail if it's not on my website anymore, because I've
676
00:50:03,101 --> 00:50:05,421
pivoted a little bit, so this is my original website.
677
00:50:05,541 --> 00:50:09,581
But yeah, just drop me an e-mail, drop me a DM and I'll send one out.
678
00:50:10,061 --> 00:50:10,781
That's really generous.
679
00:50:10,781 --> 00:50:13,301
Well, obviously you can go on Amazon and I'll get the royalties.
680
00:50:13,581 --> 00:50:14,941
Yeah, we support you.
681
00:50:15,621 --> 00:50:16,381
Absolutely.
682
00:50:17,301 --> 00:50:18,181
Whole five.
683
00:50:19,541 --> 00:50:22,541
Oh, I wish we had time to talk about my royalties, but we're way over already.
684
00:50:22,661 --> 00:50:24,181
Claire, thank you so much.
685
00:50:24,181 --> 00:50:30,261
That's been an absolute hoot and you've been so generous with all of your experiences, so I really appreciate your time.
686
00:50:30,981 --> 00:50:31,141
Cheers.
687
00:50:31,261 --> 00:50:31,781
Thank you, Helen.
688
00:50:32,221 --> 00:50:32,341
Bye.
689
00:50:32,661 --> 00:50:35,781
Well, that was absolutely fascinating.
690
00:50:36,101 --> 00:50:40,581
If you're new to EFT like I was, I hope you learned as much as I did.
691
00:50:40,661 --> 00:50:48,981
And if money has been a barrier to publishing entry for you, I hope Claire's no-nonsense simplifying approach has inspired you.
692
00:50:49,661 --> 00:50:56,061
Next time, I'm joined by Sue Finch, and we'll be talking all about her book, Welcome to the Museum of Life.
693
00:50:56,061 --> 00:50:57,861
I'll see you in the next.
694
00:50:58,701 --> 00:50:59,901
Thank you for joining me today.
695
00:51:00,501 --> 00:51:05,581
You can get a show note and your free guide to publishing options at coachwrite.co.uk.
696
00:51:06,341 --> 00:51:10,022
Remember to subscribe and leave a review on your podcast channel of choice.
697
00:51:10,422 --> 00:51:11,902
Your words can make a difference.
698
00:51:12,342 --> 00:51:13,542
A review if you have to.
699
00:51:14,582 --> 00:51:17,542
If you'd like to connect, find me on LinkedIn, O'Neill,
700
00:51:17,982 --> 00:51:25,062
Ellen, that's O'Neil, O-N-E-I double L, or on Instagram at coach under score right.
701
00:51:25,782 --> 00:51:28,542
I'll see you for the next chapter of coach write