How vulnerability changes leadership and sales with Brian McRae

Kristy Short welcomes Brian McRae back to Candid for a thoughtful conversation about new masculinity, empathy-driven leadership, and what it means to lead with love.

Brian reflects on how his leadership style has evolved from ego and authority into vulnerability, listening, and service. He shares how this shift has impacted his work in sales, his relationships, and his understanding of what true trust requires.

Together, Kristy and Brian explore the role of guilt and shame, especially for women, and how men can help create safer emotional spaces instead of adding to those burdens. Brian also shares early principles from his writing on new masculinity, including sovereign worth and the beginner’s mindset.

This episode is a candid look at masculinity, emotional growth, leadership, and the human need for connection.