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Humans are one of only a handful of species that go through menopause.
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In almost every other species, the female dies once she can no longer reproduce.
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The reason we don’t?
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The older woman is too valuable to lose.
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In Part 2 of our conversation with Anna Butterworth, we meet the Post-Menopausal Visionary an aspirational figure the products haven’t caught up with yet and the Uninformed Endurer, the woman the wellness industry keeps forgetting.
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Then we get into why climate change is about to disrupt menstrual regularity, why VC models are stunting women’s health innovation, and the one tool that transformed Anna’s productivity as a founder and mother of almost-three.
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Welcome back to Biohacking Eve, health Optimization for Women with Judith Miller, where we shine a light on everything that will help you reach your best self.
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As a woman, as unique and individual as then you can be live long and prosper my friend.
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the post-menopausal visionary, what's so interesting about her is I think we've seen I certainly thought in the early days of my women's health career, and actually prior to that, right?
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Just as a woman growing up in the world, I have to say I thought menopause was something that happened to women with white hair.
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Who were, 80 years old.
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I really didn't understand that this was something that happened much younger, and we had this long experience with it.
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And I certainly didn't see a postmenopausal woman as an aspirational vision.
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Somebody that I would like to grow up to be right.
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There just wasn't that cultural experience for us growing up.
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And that's really shifting.
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And the post menopausal visionary is the poster child of that, right?
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She's in her late fifties, perhaps up to 70, 75 years old.
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she is super content and in control, right?
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She feels powerful.
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She feels free.
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She has lived a long and full life.
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She's confident in herself and she wants to bring her experience personally and professionally, culturally, socially.
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She wants to bring that to her community, to the people around her, and act as a mentor, not in a direct mentorship sort of way, but act as this powerful, aspirational person that we can all look up and aspire to be one day.
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And she's a really exciting individual that I'm so happy that we are seeing emerge.
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We've seen a little bit of this with the Iris app fulls, and it's still novel, but we're gonna begin to see this broad strokes, particularly as people age.
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In a natural, graceful way.
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Pamela Anderson is one of my favorite people on the planet, and she wears no makeup.
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She's had no work done.
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She is aging gracefully, and she really wants to make sure that she's bringing her lived experience to everyone around her, which is just incredibly powerful.
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This postmenopausal menopausal visionary is really at ease with herself.
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She prioritizes slow living, restorative movement, creative expression, nature.
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She blends her lifestyle with purpose and pleasure.
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So she participates in the community.
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She really pushes things forward.
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She's cultivating a circle of women that she mentors or is mentored by.
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They all uplift each other.
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The way that she engages with the world around her.
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She really invested wellness products.
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She advocates for women's health in the workplace and community.
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travels a lot, engages in aging narratives and really invests time in intergenerational connections.
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She's just a really exciting person to begin to emerge.
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I think we don't understand necessarily is that humans are the only one of the only species to go through the menopause.
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It's just humans and a couple of species of whale, and that's it, right?
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In every other in the world, as soon as the female sex are unable to reproduce, they die.
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Humans go through the menopause because the older woman is so incredibly important to society that we have this experience where be long beyond being able to reproduce.
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We're still there and it's because of this.
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Experience that we can bring to culture to the society.
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That means that we've been kept around for millennia, right?
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This is not a coincidence.
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it's we have to understand that older women are incredibly important to our culture and our, to our society.
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And the postmenopausal visionary really exudes that.
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We'll start with her pain points though.
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So some of the challenges that she has at the moment are dryness.
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So skin and vaginal dryness are really big challenges in in menopause.
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Still not a huge number of solutions that are designed specifically for that life stage.
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Still much younger, still lots of anti-aging stuff.
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It is not what she's interested in.
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She's not trying to defy age, she's trying to embody it.
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Muscle loss and disrupted sleep.
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So muscle loss is a really big problem in menopause and we think a lot about cardio health and cardiovascular health also incredibly important.
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muscle loss can be really challenging.
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And and osteoporosis is another big pain point of menopause and post menopause.
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making sure that we start working out in the right ways earlier.
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And this postmenopausal visionary is lifting weights.
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She understands that she needs to do those things, but environmental health factors are really impacting her.
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So she's a little bit more susceptible to things like toxins and pollution.
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They're all impacting her health and wellbeing and her longevity.
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So figuring out ways that we can extract those from her day-to-day life are going to be incredibly important.
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Although we're seeing this shift, she's still feeling a little bit invisible as she ages in professional and public places.
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She's doing everything she can to counteract it.
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But broad strokes outside of her immediate community, she's still feeling a little bit invisible.
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So finding ways we can uplift and support her will be incredibly important.
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Although she's tech enabled and she likes digital tools.
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She really wants something that goes beyond basic symptom management.
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She's having a complex range of experiences and she needs something that's specifically designed for her.
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Right now, all of these tools are still designed for much younger women not building out for her experiences.
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We are still seeing this culture of youth and this culture of anti-aging and she's doing everything she can to buck that trend.
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there's still this residual challenge that she's experiencing and she's doing everything she can, but we all need to be doing that as well.
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Understanding her value as an individual and as our postmenopausal visionary, she's looking for in terms of tech and product preferences, evidence led health technologies that address the root causes of postmenopausal symptoms.
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So we're still masking symptoms.
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We're trying to treat symptoms rather than root causes, and that can be a really challenging thing.
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She doesn't wanna spend too long with complicated technologies.
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She wants minimalist and intuitive digital tools that enhance her wellbeing without her having to spend too much time tracking and inputting.
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She wants to spend time in nature.
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She wants to spend time with her family in her community, and she wants longevity focused products that support her mobility, cognitive clarity, sleep quality, and metabolic health without too much disruption to her everyday life.
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She wants the human touch.
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She wants expert guidance.
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She wants symptom check-ins, but she wants it to be something that is, is relatively light touch and allow her to support lifestyle.
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Again, we've got lots of guidance here on how you can talk to her, how you can position your brand and your product, how you can meet her needs in a way that is meaningful to her.
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For, in terms of products and services, there are lots of interesting ways that we can think about strength and vitality through hybrid programming that combine metabolic training, strength training, hormonal optimization, all those sorts of things in order to give her this really interesting holistic combined solution.
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She's also looking at ways that she can use her experience.
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So visionary leadership opportunities, immersive coaching experiences, future thinking and archetypal, physi psychology and strategic leadership development.
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All of those sorts of things will be ways that she can utilize her experience in meaningful ways in the community and in the workplace.
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Looking at ways that we can listen to her more ultimately.
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And then we've got lots of we are really excited about the way that sort of at home longevity.
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Will be dealt with.
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Home health suites at home, biomarking diagnostic systems that can look at your bone health, that can look at inflammation, metabolic longevity, whether or not you are integrating HRT.
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All of those things will be much more there'll be at home tools that will start to see going forward and I'm very excited about.
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And then finally, looking at structures.
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As we talked about there's this focus on we're still being very focused on youth and anti-aging and using and cultural developments.
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We can start to bring these brilliant, vibrant women into our into our everyday lives.
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So looking at intergenerational mentorship frameworks, inclusive wellbeing environments.
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Looking at the, again, the wisdom workforce models and integrating postmenopausal health into our long-term care pathways will all be really vital in building structures that really support our postmenopausal visionary.
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So finally the four archetypes that we've looked at are, one a couple of key themes that thread through all of them is they're empowered, they're comfortable advocating for themselves.
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They're educated and aware of what's happening, and they're actively looking for solutions to support them through their menopausal journey.
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Now there is a really key consumer that doesn't really have any of those things the uninformed endura.
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She has not been fully educated on her health and wellbeing.
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She's not been tracking her cycle for decades.
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In fact, what she's been doing is often masking a lot of her experiences as a woman through perhaps she's been on the pill to mask difficult periods or painful heavy periods.
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She is not hyper aware that her emotional dysregulation, her poor sleep, her cognitive challenges, she's not super aware that those are being driven by her hormones.
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It and she's feeling a little bit confused.
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She's feeling a little bit overwhelmed and ashamed sometimes of those experiences that she's having.
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And she's never really felt super comfortable talking about her health and wellbeing with her family or her friends.
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It's just not something that comes up.
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And I think in the women's health space particularly, we often forget about her.
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We are so used to being in this little bubble of women who understand their health and are looking for solutions and want this technology and want to build something better that we often forget about this uninformed endura and this person that we need really to support through education and handholding first.
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although, she's in the workplace, she has a family, she's got a lot of work and responsibilities at home and professionally but her body is changing, her experiences are changing.
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She feels very different.
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And she often feels very confused by these things, and she doesn't really know what to do.
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She often ignores or masks her symptoms with things like caffeine and alcohol and painkillers as we all do, right?
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And is not spending the time to, to really look at what the root causes are.
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And that's not a criticism on her.
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She just was never given the tools to do that.
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And she sometimes feels a bit embarrassed, disgusting symptoms.
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It might be from incontinence to brain, fogs to sleeplessness.
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can feel very difficult and it can feel very, it's exhausting to be masking these things and just trying to manage and deal in the world, which adds an extra layer as well.
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We really wanna make sure that we are still building for this uninformed endura going forward because we, she often gets forgotten about, I think, in particularly by the women's health industry.
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Some of her biggest pain points.
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I don't think it's gonna be that hard to understand what her pain points are, but she feels very overwhelmed.
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There's a lot of contradictory health information.
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She doesn't really know where to start or where to begin.
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Even just knowing the sorts of things to Google right to search for, we take for granted now that we are a little bit more informed and a little bit more educated, that we understand the sorts of questions that we need to be asking.
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But even just that is, is an incredibly privileged place to be.
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So knowing the sorts of challenges, even knowing the kinds of questions to ask your GP can be very difficult if you haven't been educated in that way before.
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So often digital tools can feel a little bit too complex or expensive.
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Maybe she feels like they're not for her.
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They're not built for her, and quite often they're not really.
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She needs tools that are easily accessible.
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And she needs to understand the types of treatment options that exist or the types of things that she should be thinking about.
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Even knowing what is normal and what is not normal, what is manageable, what's not manageable, what can be treated, what can't be treated, all of these things.
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She really needs support, understanding.
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So what she's looking for are really simple, beginner friendly tools that have very clear instructions, very little jargon.
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They're affordable.
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She's not yet prepared.
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She's never spent a huge amount of money on her health and wellbeing.
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It's, she's not she's not an indulge, right?
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Her family and her friends and her community, they always come first.
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making sure that we have really low barrier digital health solutions, low barrier, affordable symptom solutions.
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Really easy to implement into her lifestyle through nutrition and supplementation as well.
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All of these things need to be private.
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They need to be stigma free.
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She doesn't necessarily want to be talking about it with her friends and family, but she needs to be able to,, we want to make sure that she knows that these can be solved and we can help her, right?
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So looking at retail based solutions where she can pop into her local store and it's very low barrier to entry.
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It's not something that she needs to search around for ages.
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She understands they're in spaces that she already frequents and in places that she trusts.
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So these are going to be really important.
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And again, we've got lots of information here on how you can meet her where she already is.
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So what that looks like are things like beginner friendly menopause starter kits.
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So this is really easy to understand.
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Education tools, symptom tracking very basic supplementation.
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it doesn't have to be hyper personalized.
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we talk a lot about personalization and prevention when it comes to the latest innovations in women's health and where this is going.
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While yes, personalization and prevention are gonna be incredibly important, making sure that we have lots of generic tools that can actually scale very cheaply and very easily, and can reach people in lower socioeconomic communities that don't have the access to personalization, that don't have access to DNA tests and and trackers that will track Q 24 7.
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Making sure we build a lot of generic solutions are gonna be really important as well.
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This also looks at micro interventions, small accessible products for immediate relief that are discreet and she can access and she can have in her purse and she can get in her local pharmacy.
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Those sorts of things are also going to really change the game for her.
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sure that we have, human LED tools as well.
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She might not necessarily feel as comfortable dealing with digital technologies, and she wants to hear from individuals, nurse led, doctor led interventions and ultra simple symptom trackers.
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Now when we're thinking about how we can build structures that support her, again, discretion is incredibly important.
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But as we start to see workplace benefits start to integrate menopause, she might not even be thinking about the menopause as an impact for her.
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So looking at ways that we can build education through generic conversations, through generic workshops will be really important.
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And that includes anything in the workplace and anything in the community.
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It shouldn't necessarily be driven by as a core factor because it might not be something that she's even considering.
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what is really key here upskilling our primary care.
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teams as well.
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So she is likely to go to her GP before she is likely to go to the internet for solutions.
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And what she's going to the GP for might be symptoms that she isn't relating to the menopause.
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It's up to the GPS to then understand where these symptoms are coming from and what these root causes are.
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So making sure that we're upskilling our primary care team.
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And also looking at the ways that we can support each other, peer to peer as well.
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So local community, peer-to-peer support groups will be ways that she can feel, seen, heard without it being too much of an impact on her day-to-day life.
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Fantastic.
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Well done.
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You ready for the curve ball questions?
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All right, so what are three things that you wish your colleagues and or clients would know that you believe would really move the needle in your field?
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Are there any, any itches that you would like to scratch in the sense you just get frustrated by like if people knew that it would make such a difference.
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the biggest one for me is that we are still looking at solving point solutions.
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So we've talked a lot about products and services here that will solve the needs of these individuals.
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But what I think the root of all of this comes down to across the board in women's health is building tools that serve us.
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From our first period, right the way through to post menopause.
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We have a incredibly complex range of experiences and everything is impacted and underpinned by our hormonal fluctuations.
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So understanding hormones, understanding our menstrual cycle, how it begins, how we get pregnant, how it impacts us through pregnancy, post pregnancy, through perimenopause, through post menopause, what all of those different impacts are and how they impact us individually, what the comorbidity factors are that is fundamental to all of this, right?
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It's all very well building a digital tool for post-menopausal visionary, but what we need to understand is that there is this underpinning of hormonal fluctuations that still hasn't been rigorously tested.
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We still don't have enough clinical data on it, and the information that we do have is still a little bit too generic.
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It's not intersectional and it's not building in factors that will be, impacting us going forward.
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Things like environmental EE even, climate change the global warming.
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Increasing the global temperature by one degree will actually impact women much more significantly than men.
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This is turning into quite a few different things, but ultimately the main thing is understanding hormones, how going forward the climate factor is gonna impact women more significantly than men.
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And then the third one I think is the fact that we have incredible talent across the women's health industry, but we are all being stunted by lack of investment.
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And it means that we need alternative forms of funding because VC funding is actually stunting the industry and is not allowing us to grow sustainably.
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And it's making it very difficult for us to build this holistic all purpose solution.
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We need to be looking at this differently.
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This is interesting.
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So I did an early episode precisely around the VC funding because if you say the typical pitch of something like 10 minutes, but if it takes you nine minutes to actually explain what the problem is to, you know, male audience who just doesn't have that lift experience, that makes it very difficult.
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Actually.
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Tell us a bit more on the environmental factors.
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You've mentioned, global warming.
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so there are a couple of things that really impact women specifically.
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So on global warming and the increased heat, obviously in menopause you'll have hot flushes.
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That's very clear.
00:20:54.123 --> 00:21:09.923
It can impact fertility, it can also impact brain fog and it will impact we're actually moving towards a future where through things like the climate crisis pfas and toxins, the menstrual cycle is much less likely to be regular.
00:21:10.702 --> 00:21:37.313
So as we are putting a lot of inf a lot of research into understanding our menstrual cycles now, they're actually very likely to change over the next 10, 20, 30 years as and be much less regular, which will create a whole other range of factors and challenges from from my health and wellbeing, from a fertility perspective, but and from a menopausal perspective as well, but across the board.
00:21:37.313 --> 00:21:37.432
That's
00:21:38.112 --> 00:21:38.592
Okay, that,
00:21:38.817 --> 00:21:38.978
interesting.
00:21:39.071 --> 00:21:43.721
that is very interesting because I don't think anyone's linked to global warming to fertility issues.
00:21:43.751 --> 00:21:44.561
Very interesting.
00:21:44.592 --> 00:21:45.481
But that makes sense.
00:21:45.481 --> 00:21:49.531
But if you have more toxins, that will have all sorts of endocrinological impacts.
00:21:49.531 --> 00:21:51.031
And then obviously whether it's menopause.
00:21:51.031 --> 00:21:51.811
Whether it's fertility.
00:21:52.172 --> 00:21:52.471
Okay.
00:21:52.471 --> 00:21:53.402
Super interesting.
00:21:53.521 --> 00:21:58.561
So what is the book or books you've given most as a gift and why?
00:21:58.561 --> 00:22:03.781
Or alternatively, what are want free books that have greatly influenced your life and why?
00:22:03.883 --> 00:22:05.563
easy, invisible women.
00:22:05.833 --> 00:22:08.153
Unwell women are the two, right?
00:22:08.153 --> 00:22:10.252
They're the ones that I always say whenever anyone talks about it.
00:22:10.252 --> 00:22:11.153
Have you read Invisible Women?
00:22:11.153 --> 00:22:12.143
Have you read Unwell Women?
00:22:12.143 --> 00:22:13.133
Those are the two big ones.
00:22:13.133 --> 00:22:16.403
I always give them, you can't work in this industry without reading them.
00:22:16.522 --> 00:22:18.923
I don't think you can live in this world without understanding it.
00:22:19.012 --> 00:22:20.512
Those are my two big ones for sure.
00:22:22.012 --> 00:22:22.232
And
00:22:22.247 --> 00:22:22.936
Interesting.
00:22:22.997 --> 00:22:32.092
And what purchase of a hundred pounds, dollars, euros, or less has most positively impacted your life in the last, say, two to three years on recent memory?
00:22:32.512 --> 00:22:32.712
purchase?
00:22:34.212 --> 00:22:34.843
This could be something.
00:22:34.936 --> 00:22:36.467
Oh, so this could be something very personal.
00:22:36.467 --> 00:22:38.686
This, this doesn't have to be to do with fem tech.
00:22:40.186 --> 00:22:42.376
I run my own business.
00:22:42.707 --> 00:22:46.757
I am a mother of two, almost three four.
00:22:47.027 --> 00:22:47.551
Under four and a half.
00:22:49.051 --> 00:22:56.912
My time is incredibly stretched and I need to make sure that every single minute of my day is utilized as effectively as possible.
00:22:57.311 --> 00:23:16.602
So integrating this is gonna sound very on brand, but integrating a productivity tool that is based on my menstrual cycle was by far the biggest impact I had, or had the biggest impact on my productivity and on my ability to use my time as effectively as possible.
00:23:16.821 --> 00:23:21.291
The one that I use is phase, and it has been unbelievably brilliant.
00:23:21.291 --> 00:23:25.692
It meant that I was able to block out time for, those really boring admin tasks.
00:23:25.932 --> 00:23:30.922
Make sure that I'm doing my pitches on my most communicative and powerful days.
00:23:31.297 --> 00:23:40.057
And it really just made it structuring my business practice, structuring my lifestyle in a way that I could make sure that I was maximizing each day.
00:23:40.836 --> 00:23:42.217
and it just, it changed my life.
00:23:42.696 --> 00:23:43.267
Now I'm pregnant.
00:23:43.267 --> 00:23:48.592
I can't use it right now, but I'll come back I'm using it again.
00:23:48.592 --> 00:23:49.281
I can't wait.
00:23:50.781 --> 00:23:56.382
So did on that, we actually did an episode with Maggie Mc, who's the founder phase.io so highly recommend that.
00:23:56.382 --> 00:24:07.301
So she talks about, you know, these different cycle phases, but how you actually harness them because contrary to popular belief, you don't have two good weeks, two shit weeks, but you can actually do something with the shit weeks.
00:24:07.731 --> 00:24:09.682
Which I thought that's, this is really interesting.
00:24:09.682 --> 00:24:11.511
So so very highly recommend that,
00:24:11.613 --> 00:24:11.942
question.
00:24:12.352 --> 00:24:15.231
the same question for a thousand pounds or less.
00:24:15.231 --> 00:24:20.751
So anything that has, what is the thing that has or doesn't have to be a thing, physical thing?
00:24:20.751 --> 00:24:23.961
What has most positively impacted your life?
00:24:23.961 --> 00:24:27.231
That is a spend of a less than a thousand pounds, dollars, euros, or less.
00:24:28.731 --> 00:24:29.961
I don't spend any money.
00:24:29.961 --> 00:24:30.442
I don't know.
00:24:31.942 --> 00:24:32.221
valid
00:24:32.476 --> 00:24:33.796
That's also valid answer.
00:24:33.796 --> 00:24:34.425
Fantastic.
00:24:34.455 --> 00:24:34.846
Alright,
00:24:34.946 --> 00:24:35.426
kids.
00:24:35.426 --> 00:24:35.817
I'm on my
00:24:35.836 --> 00:24:36.256
let's.
00:24:36.582 --> 00:24:38.096
I don't spend any money on myself.
00:24:39.596 --> 00:24:43.287
what is one of the best or most worthwhile investments you've ever made?
00:24:43.287 --> 00:24:45.656
This could be an investment of money, term, and energy,
00:24:45.656 --> 00:24:46.557
moving into women's.
00:24:47.261 --> 00:24:52.721
When I did, when I first started at LV 10 years ago, I was not expecting a career in women's health.
00:24:52.902 --> 00:24:57.721
I wanted to work on a tool where you could play computer games with your vagina, right?
00:24:57.721 --> 00:24:59.192
I thought it was just such a cool idea.
00:24:59.521 --> 00:25:01.622
I had no interest in the gender data gap.
00:25:01.622 --> 00:25:02.132
I had no
00:25:02.375 --> 00:25:02.496
I.
00:25:02.521 --> 00:25:07.922
the gender health gap, but that's where I learned about it, and I became completely radicalized in this mission of improving women's health.
00:25:08.311 --> 00:25:16.922
And so by far the best investment I've ever made of my time has been the needle and changing the game in women's health.
00:25:16.922 --> 00:25:23.021
And I feel like we've done a lot of work up to now the way the women's health industry has changed over the last 10 years is mind blowing.
00:25:23.021 --> 00:25:31.612
And I do feel like I've had a hand in that and I feel, I've done my little piece there and I look forward to spending the rest of my life co changing it more and making it even
00:25:31.665 --> 00:25:32.155
Awesome.
00:25:33.655 --> 00:25:37.861
And what is an unusual habit or an absurd thing that you love?
00:25:39.361 --> 00:25:39.851
Alright.
00:25:40.359 --> 00:25:40.849
Alright
00:25:41.306 --> 00:25:44.846
any piece of culture to do with Mormons?
00:25:45.925 --> 00:25:48.715
consume absolutely anything,
00:25:48.900 --> 00:25:49.140
enough.
00:25:49.925 --> 00:25:52.986
Documentary, every show.
00:25:52.986 --> 00:25:55.365
And I know Mormons have become very popular in the last three years.
00:25:55.365 --> 00:25:59.766
This is something that I've been a bit obsessed with since my teens.
00:25:59.826 --> 00:26:00.246
So
00:26:01.746 --> 00:26:05.736
This, this is not an answer I've heard before, so thank you for broadening my horizon.
00:26:06.241 --> 00:26:08.481
grill me on anything to do with Mormons and I will.
00:26:08.682 --> 00:26:13.682
History, current affairs, you name it, I've got it the bank.
00:26:14.111 --> 00:26:14.721
Fantastic.
00:26:15.196 --> 00:26:15.416
And
00:26:15.486 --> 00:26:16.056
Okay.
00:26:16.175 --> 00:26:23.046
And what are you working on at the moment and or what is the next exciting breakthrough that you can see coming?
00:26:23.511 --> 00:26:27.751
What I'm working on at the moment, we've got a big roster of reports coming this year.
00:26:27.801 --> 00:26:33.352
A couple have already been published and, we've got a few more coming out this year, so just really excited to work on those.
00:26:33.352 --> 00:26:35.092
And obviously my growing family as well.
00:26:36.592 --> 00:26:39.396
And we'll add the links, not to the family, but to the reports,
00:26:39.603 --> 00:26:40.083
online, so
00:26:40.146 --> 00:26:40.957
the show notes.
00:26:42.457 --> 00:26:43.027
Fair enough.
00:26:43.356 --> 00:26:43.807
All right.
00:26:43.807 --> 00:26:48.067
And who would be your perfect sidekick in your work?
00:26:48.067 --> 00:26:51.156
This could be someone past or present real or imagined.
00:26:51.678 --> 00:26:53.373
I got my perfect sidekicks already.
00:26:53.373 --> 00:27:00.823
My team are brilliant and this is the first time I was lucky enough this year when I went on maternity leave to be able to hand over and delegate to my team.
00:27:00.823 --> 00:27:04.722
And it has been the biggest, that was probably one of the biggest things.
00:27:04.722 --> 00:27:09.343
If you wanna talk about investment, investing in my team was probably certainly the biggest one that changed my life.
00:27:09.583 --> 00:27:18.988
Being able to, take a maternity leave, but being able to to pull back a little bit, at least from client facing work and just hand over to my team was really great.
00:27:20.178 --> 00:27:23.117
Do you know what strikes me when I ask that question to men?
00:27:23.117 --> 00:27:27.167
They're like, oh, you know Marcus Aurelius and I don't know Tim Ferriss and all the rest of them.
00:27:27.167 --> 00:27:28.938
The women always thank their team.
00:27:29.597 --> 00:27:31.067
I find that very, very interesting.
00:27:31.082 --> 00:27:31.711
Alright..
00:27:32.223 --> 00:27:33.693
Thank you so much for coming on.
00:27:39.069 --> 00:27:41.650
Thank you for joining me on this transformative journey.
00:27:41.650 --> 00:27:44.589
Your presence in this community is truly valued.
00:27:44.829 --> 00:27:48.160
Now, you may not realize it, but your words hold in men's power.
00:27:48.400 --> 00:27:50.019
They have the ability to reach others.
00:27:50.019 --> 00:27:52.539
You may benefit greatly from the wisdom shared here.
00:27:53.170 --> 00:27:59.170
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00:28:09.880 --> 00:28:13.809
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00:28:14.180 --> 00:28:18.259
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00:28:18.470 --> 00:28:24.559
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00:28:24.859 --> 00:28:26.269
Live long and prosper, my friend.
00:28:29.750 --> 00:28:39.710
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00:28:40.430 --> 00:28:44.690
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00:28:44.960 --> 00:28:49.914
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00:00:00.000 --> 00:00:04.759
Humans are one of only a handful of species that go through menopause.
00:00:05.469 --> 00:00:11.140
In almost every other species, the female dies once she can no longer reproduce.
00:00:11.949 --> 00:00:13.089
The reason we don’t?
00:00:13.740 --> 00:00:16.399
The older woman is too valuable to lose.
00:00:16.929 --> 00:00:31.890
In Part 2 of our conversation with Anna Butterworth, we meet the Post-Menopausal Visionary an aspirational figure the products haven’t caught up with yet and the Uninformed Endurer, the woman the wellness industry keeps forgetting.
00:00:32.609 --> 00:00:47.159
Then we get into why climate change is about to disrupt menstrual regularity, why VC models are stunting women’s health innovation, and the one tool that transformed Anna’s productivity as a founder and mother of almost-three.
00:00:51.689 --> 00:01:00.448
Welcome back to Biohacking Eve, health Optimization for Women with Judith Miller, where we shine a light on everything that will help you reach your best self.
00:01:00.478 --> 00:01:05.489
As a woman, as unique and individual as then you can be live long and prosper my friend.
00:01:16.132 --> 00:01:27.212
the post-menopausal visionary, what's so interesting about her is I think we've seen I certainly thought in the early days of my women's health career, and actually prior to that, right?
00:01:27.212 --> 00:01:33.662
Just as a woman growing up in the world, I have to say I thought menopause was something that happened to women with white hair.
00:01:34.082 --> 00:01:36.772
Who were, 80 years old.
00:01:36.822 --> 00:01:42.373
I really didn't understand that this was something that happened much younger, and we had this long experience with it.
00:01:42.703 --> 00:01:50.722
And I certainly didn't see a postmenopausal woman as an aspirational vision.
00:01:50.722 --> 00:01:53.822
Somebody that I would like to grow up to be right.
00:01:53.822 --> 00:01:58.953
There just wasn't that cultural experience for us growing up.
00:01:59.313 --> 00:02:00.722
And that's really shifting.
00:02:00.722 --> 00:02:04.862
And the post menopausal visionary is the poster child of that, right?
00:02:04.912 --> 00:02:08.872
She's in her late fifties, perhaps up to 70, 75 years old.
00:02:09.832 --> 00:02:12.622
she is super content and in control, right?
00:02:12.622 --> 00:02:13.913
She feels powerful.
00:02:14.002 --> 00:02:15.143
She feels free.
00:02:15.323 --> 00:02:18.217
She has lived a long and full life.
00:02:18.397 --> 00:02:25.508
She's confident in herself and she wants to bring her experience personally and professionally, culturally, socially.
00:02:25.508 --> 00:02:39.217
She wants to bring that to her community, to the people around her, and act as a mentor, not in a direct mentorship sort of way, but act as this powerful, aspirational person that we can all look up and aspire to be one day.
00:02:39.293 --> 00:02:44.143
And she's a really exciting individual that I'm so happy that we are seeing emerge.
00:02:44.143 --> 00:02:52.413
We've seen a little bit of this with the Iris app fulls, and it's still novel, but we're gonna begin to see this broad strokes, particularly as people age.
00:02:52.737 --> 00:02:54.627
In a natural, graceful way.
00:02:54.627 --> 00:02:58.307
Pamela Anderson is one of my favorite people on the planet, and she wears no makeup.
00:02:58.307 --> 00:02:59.358
She's had no work done.
00:02:59.358 --> 00:03:07.627
She is aging gracefully, and she really wants to make sure that she's bringing her lived experience to everyone around her, which is just incredibly powerful.
00:03:08.617 --> 00:03:14.018
This postmenopausal menopausal visionary is really at ease with herself.
00:03:14.018 --> 00:03:20.437
She prioritizes slow living, restorative movement, creative expression, nature.
00:03:20.557 --> 00:03:23.258
She blends her lifestyle with purpose and pleasure.
00:03:23.258 --> 00:03:25.057
So she participates in the community.
00:03:25.268 --> 00:03:26.978
She really pushes things forward.
00:03:27.098 --> 00:03:31.237
She's cultivating a circle of women that she mentors or is mentored by.
00:03:31.478 --> 00:03:32.978
They all uplift each other.
00:03:33.157 --> 00:03:35.277
The way that she engages with the world around her.
00:03:35.277 --> 00:03:36.957
She really invested wellness products.
00:03:37.138 --> 00:03:39.837
She advocates for women's health in the workplace and community.
00:03:40.573 --> 00:03:49.302
travels a lot, engages in aging narratives and really invests time in intergenerational connections.
00:03:49.353 --> 00:03:54.573
She's just a really exciting person to begin to emerge.
00:03:55.323 --> 00:04:03.353
I think we don't understand necessarily is that humans are the only one of the only species to go through the menopause.
00:04:03.782 --> 00:04:07.772
It's just humans and a couple of species of whale, and that's it, right?
00:04:07.802 --> 00:04:16.533
In every other in the world, as soon as the female sex are unable to reproduce, they die.
00:04:17.343 --> 00:04:31.463
Humans go through the menopause because the older woman is so incredibly important to society that we have this experience where be long beyond being able to reproduce.
00:04:31.702 --> 00:04:33.723
We're still there and it's because of this.
00:04:34.327 --> 00:04:38.377
Experience that we can bring to culture to the society.
00:04:38.798 --> 00:04:42.548
That means that we've been kept around for millennia, right?
00:04:42.817 --> 00:04:44.617
This is not a coincidence.
00:04:45.697 --> 00:04:51.187
it's we have to understand that older women are incredibly important to our culture and our, to our society.
00:04:51.187 --> 00:04:54.827
And the postmenopausal visionary really exudes that.
00:04:55.728 --> 00:04:57.197
We'll start with her pain points though.
00:04:57.197 --> 00:05:01.127
So some of the challenges that she has at the moment are dryness.
00:05:01.127 --> 00:05:05.367
So skin and vaginal dryness are really big challenges in in menopause.
00:05:05.848 --> 00:05:10.377
Still not a huge number of solutions that are designed specifically for that life stage.
00:05:10.468 --> 00:05:12.658
Still much younger, still lots of anti-aging stuff.
00:05:12.658 --> 00:05:14.697
It is not what she's interested in.
00:05:14.697 --> 00:05:17.728
She's not trying to defy age, she's trying to embody it.
00:05:18.898 --> 00:05:21.148
Muscle loss and disrupted sleep.
00:05:21.148 --> 00:05:29.648
So muscle loss is a really big problem in menopause and we think a lot about cardio health and cardiovascular health also incredibly important.
00:05:30.458 --> 00:05:32.137
muscle loss can be really challenging.
00:05:32.137 --> 00:05:36.838
And and osteoporosis is another big pain point of menopause and post menopause.
00:05:37.557 --> 00:05:42.668
making sure that we start working out in the right ways earlier.
00:05:43.418 --> 00:05:45.908
And this postmenopausal visionary is lifting weights.
00:05:45.908 --> 00:05:51.187
She understands that she needs to do those things, but environmental health factors are really impacting her.
00:05:51.187 --> 00:05:54.608
So she's a little bit more susceptible to things like toxins and pollution.
00:05:54.877 --> 00:05:58.418
They're all impacting her health and wellbeing and her longevity.
00:05:58.778 --> 00:06:03.708
So figuring out ways that we can extract those from her day-to-day life are going to be incredibly important.
00:06:04.817 --> 00:06:10.338
Although we're seeing this shift, she's still feeling a little bit invisible as she ages in professional and public places.
00:06:10.338 --> 00:06:12.228
She's doing everything she can to counteract it.
00:06:12.588 --> 00:06:17.387
But broad strokes outside of her immediate community, she's still feeling a little bit invisible.
00:06:17.387 --> 00:06:20.927
So finding ways we can uplift and support her will be incredibly important.
00:06:22.187 --> 00:06:24.947
Although she's tech enabled and she likes digital tools.
00:06:25.398 --> 00:06:28.398
She really wants something that goes beyond basic symptom management.
00:06:28.398 --> 00:06:32.538
She's having a complex range of experiences and she needs something that's specifically designed for her.
00:06:32.538 --> 00:06:39.408
Right now, all of these tools are still designed for much younger women not building out for her experiences.
00:06:40.877 --> 00:06:47.947
We are still seeing this culture of youth and this culture of anti-aging and she's doing everything she can to buck that trend.
00:06:48.697 --> 00:06:56.538
there's still this residual challenge that she's experiencing and she's doing everything she can, but we all need to be doing that as well.
00:06:56.778 --> 00:07:10.358
Understanding her value as an individual and as our postmenopausal visionary, she's looking for in terms of tech and product preferences, evidence led health technologies that address the root causes of postmenopausal symptoms.
00:07:10.658 --> 00:07:12.637
So we're still masking symptoms.
00:07:12.637 --> 00:07:17.838
We're trying to treat symptoms rather than root causes, and that can be a really challenging thing.
00:07:19.067 --> 00:07:22.817
She doesn't wanna spend too long with complicated technologies.
00:07:22.817 --> 00:07:30.077
She wants minimalist and intuitive digital tools that enhance her wellbeing without her having to spend too much time tracking and inputting.
00:07:30.127 --> 00:07:31.538
She wants to spend time in nature.
00:07:31.538 --> 00:07:45.187
She wants to spend time with her family in her community, and she wants longevity focused products that support her mobility, cognitive clarity, sleep quality, and metabolic health without too much disruption to her everyday life.
00:07:45.288 --> 00:07:46.728
She wants the human touch.
00:07:46.728 --> 00:07:48.228
She wants expert guidance.
00:07:48.228 --> 00:07:55.177
She wants symptom check-ins, but she wants it to be something that is, is relatively light touch and allow her to support lifestyle.
00:07:55.927 --> 00:08:05.067
Again, we've got lots of guidance here on how you can talk to her, how you can position your brand and your product, how you can meet her needs in a way that is meaningful to her.
00:08:06.567 --> 00:08:24.987
For, in terms of products and services, there are lots of interesting ways that we can think about strength and vitality through hybrid programming that combine metabolic training, strength training, hormonal optimization, all those sorts of things in order to give her this really interesting holistic combined solution.
00:08:26.458 --> 00:08:29.608
She's also looking at ways that she can use her experience.
00:08:29.608 --> 00:08:39.888
So visionary leadership opportunities, immersive coaching experiences, future thinking and archetypal, physi psychology and strategic leadership development.
00:08:39.977 --> 00:08:47.327
All of those sorts of things will be ways that she can utilize her experience in meaningful ways in the community and in the workplace.
00:08:47.378 --> 00:08:51.038
Looking at ways that we can listen to her more ultimately.
00:08:52.268 --> 00:08:57.337
And then we've got lots of we are really excited about the way that sort of at home longevity.
00:08:57.692 --> 00:08:58.562
Will be dealt with.
00:08:58.613 --> 00:09:08.783
Home health suites at home, biomarking diagnostic systems that can look at your bone health, that can look at inflammation, metabolic longevity, whether or not you are integrating HRT.
00:09:08.812 --> 00:09:16.143
All of those things will be much more there'll be at home tools that will start to see going forward and I'm very excited about.
00:09:17.432 --> 00:09:18.932
And then finally, looking at structures.
00:09:18.932 --> 00:09:32.263
As we talked about there's this focus on we're still being very focused on youth and anti-aging and using and cultural developments.
00:09:32.413 --> 00:09:39.043
We can start to bring these brilliant, vibrant women into our into our everyday lives.
00:09:39.043 --> 00:09:44.082
So looking at intergenerational mentorship frameworks, inclusive wellbeing environments.
00:09:44.498 --> 00:09:55.967
Looking at the, again, the wisdom workforce models and integrating postmenopausal health into our long-term care pathways will all be really vital in building structures that really support our postmenopausal visionary.
00:09:57.467 --> 00:10:11.288
So finally the four archetypes that we've looked at are, one a couple of key themes that thread through all of them is they're empowered, they're comfortable advocating for themselves.
00:10:11.587 --> 00:10:21.378
They're educated and aware of what's happening, and they're actively looking for solutions to support them through their menopausal journey.
00:10:22.097 --> 00:10:28.548
Now there is a really key consumer that doesn't really have any of those things the uninformed endura.
00:10:28.878 --> 00:10:33.488
She has not been fully educated on her health and wellbeing.
00:10:33.638 --> 00:10:35.977
She's not been tracking her cycle for decades.
00:10:36.187 --> 00:10:48.388
In fact, what she's been doing is often masking a lot of her experiences as a woman through perhaps she's been on the pill to mask difficult periods or painful heavy periods.
00:10:48.827 --> 00:11:01.768
She is not hyper aware that her emotional dysregulation, her poor sleep, her cognitive challenges, she's not super aware that those are being driven by her hormones.
00:11:03.192 --> 00:11:06.072
It and she's feeling a little bit confused.
00:11:06.072 --> 00:11:10.993
She's feeling a little bit overwhelmed and ashamed sometimes of those experiences that she's having.
00:11:11.263 --> 00:11:16.423
And she's never really felt super comfortable talking about her health and wellbeing with her family or her friends.
00:11:16.663 --> 00:11:18.582
It's just not something that comes up.
00:11:19.033 --> 00:11:23.263
And I think in the women's health space particularly, we often forget about her.
00:11:23.712 --> 00:11:44.202
We are so used to being in this little bubble of women who understand their health and are looking for solutions and want this technology and want to build something better that we often forget about this uninformed endura and this person that we need really to support through education and handholding first.
00:11:45.613 --> 00:11:58.403
although, she's in the workplace, she has a family, she's got a lot of work and responsibilities at home and professionally but her body is changing, her experiences are changing.
00:11:58.403 --> 00:11:59.873
She feels very different.
00:12:00.248 --> 00:12:03.967
And she often feels very confused by these things, and she doesn't really know what to do.
00:12:04.298 --> 00:12:11.408
She often ignores or masks her symptoms with things like caffeine and alcohol and painkillers as we all do, right?
00:12:11.768 --> 00:12:17.408
And is not spending the time to, to really look at what the root causes are.
00:12:17.738 --> 00:12:19.687
And that's not a criticism on her.
00:12:19.687 --> 00:12:22.207
She just was never given the tools to do that.
00:12:22.288 --> 00:12:25.857
And she sometimes feels a bit embarrassed, disgusting symptoms.
00:12:26.048 --> 00:12:30.158
It might be from incontinence to brain, fogs to sleeplessness.
00:12:30.908 --> 00:12:40.477
can feel very difficult and it can feel very, it's exhausting to be masking these things and just trying to manage and deal in the world, which adds an extra layer as well.
00:12:41.977 --> 00:12:51.607
We really wanna make sure that we are still building for this uninformed endura going forward because we, she often gets forgotten about, I think, in particularly by the women's health industry.
00:12:52.852 --> 00:12:54.023
Some of her biggest pain points.
00:12:54.023 --> 00:12:58.643
I don't think it's gonna be that hard to understand what her pain points are, but she feels very overwhelmed.
00:12:58.952 --> 00:13:00.602
There's a lot of contradictory health information.
00:13:00.602 --> 00:13:03.123
She doesn't really know where to start or where to begin.
00:13:03.123 --> 00:13:15.393
Even just knowing the sorts of things to Google right to search for, we take for granted now that we are a little bit more informed and a little bit more educated, that we understand the sorts of questions that we need to be asking.
00:13:15.663 --> 00:13:19.982
But even just that is, is an incredibly privileged place to be.
00:13:19.982 --> 00:13:30.962
So knowing the sorts of challenges, even knowing the kinds of questions to ask your GP can be very difficult if you haven't been educated in that way before.
00:13:31.592 --> 00:13:36.302
So often digital tools can feel a little bit too complex or expensive.
00:13:36.613 --> 00:13:39.072
Maybe she feels like they're not for her.
00:13:39.413 --> 00:13:42.052
They're not built for her, and quite often they're not really.
00:13:42.102 --> 00:13:44.533
She needs tools that are easily accessible.
00:13:45.538 --> 00:13:52.668
And she needs to understand the types of treatment options that exist or the types of things that she should be thinking about.
00:13:52.758 --> 00:14:01.727
Even knowing what is normal and what is not normal, what is manageable, what's not manageable, what can be treated, what can't be treated, all of these things.
00:14:02.087 --> 00:14:04.067
She really needs support, understanding.
00:14:04.878 --> 00:14:12.918
So what she's looking for are really simple, beginner friendly tools that have very clear instructions, very little jargon.
00:14:12.918 --> 00:14:14.207
They're affordable.
00:14:14.488 --> 00:14:15.807
She's not yet prepared.
00:14:15.807 --> 00:14:19.018
She's never spent a huge amount of money on her health and wellbeing.
00:14:19.357 --> 00:14:22.717
It's, she's not she's not an indulge, right?
00:14:22.717 --> 00:14:26.138
Her family and her friends and her community, they always come first.
00:14:26.888 --> 00:14:33.128
making sure that we have really low barrier digital health solutions, low barrier, affordable symptom solutions.
00:14:33.452 --> 00:14:38.393
Really easy to implement into her lifestyle through nutrition and supplementation as well.
00:14:38.783 --> 00:14:40.523
All of these things need to be private.
00:14:40.523 --> 00:14:41.812
They need to be stigma free.
00:14:42.232 --> 00:14:52.013
She doesn't necessarily want to be talking about it with her friends and family, but she needs to be able to,, we want to make sure that she knows that these can be solved and we can help her, right?
00:14:52.253 --> 00:14:58.432
So looking at retail based solutions where she can pop into her local store and it's very low barrier to entry.
00:14:58.432 --> 00:15:00.503
It's not something that she needs to search around for ages.
00:15:00.682 --> 00:15:05.753
She understands they're in spaces that she already frequents and in places that she trusts.
00:15:06.503 --> 00:15:08.812
So these are going to be really important.
00:15:08.812 --> 00:15:13.283
And again, we've got lots of information here on how you can meet her where she already is.
00:15:14.123 --> 00:15:18.653
So what that looks like are things like beginner friendly menopause starter kits.
00:15:18.863 --> 00:15:20.753
So this is really easy to understand.
00:15:20.753 --> 00:15:25.472
Education tools, symptom tracking very basic supplementation.
00:15:26.432 --> 00:15:28.413
it doesn't have to be hyper personalized.
00:15:29.538 --> 00:15:36.498
we talk a lot about personalization and prevention when it comes to the latest innovations in women's health and where this is going.
00:15:36.707 --> 00:15:56.857
While yes, personalization and prevention are gonna be incredibly important, making sure that we have lots of generic tools that can actually scale very cheaply and very easily, and can reach people in lower socioeconomic communities that don't have the access to personalization, that don't have access to DNA tests and and trackers that will track Q 24 7.
00:15:57.097 --> 00:16:00.457
Making sure we build a lot of generic solutions are gonna be really important as well.
00:16:01.327 --> 00:16:12.738
This also looks at micro interventions, small accessible products for immediate relief that are discreet and she can access and she can have in her purse and she can get in her local pharmacy.
00:16:12.738 --> 00:16:15.837
Those sorts of things are also going to really change the game for her.
00:16:16.827 --> 00:16:20.347
sure that we have, human LED tools as well.
00:16:20.347 --> 00:16:32.278
She might not necessarily feel as comfortable dealing with digital technologies, and she wants to hear from individuals, nurse led, doctor led interventions and ultra simple symptom trackers.
00:16:32.638 --> 00:16:39.873
Now when we're thinking about how we can build structures that support her, again, discretion is incredibly important.
00:16:40.572 --> 00:16:49.347
But as we start to see workplace benefits start to integrate menopause, she might not even be thinking about the menopause as an impact for her.
00:16:49.347 --> 00:16:56.192
So looking at ways that we can build education through generic conversations, through generic workshops will be really important.
00:16:56.802 --> 00:17:00.263
And that includes anything in the workplace and anything in the community.
00:17:00.592 --> 00:17:09.022
It shouldn't necessarily be driven by as a core factor because it might not be something that she's even considering.
00:17:09.742 --> 00:17:14.782
what is really key here upskilling our primary care.
00:17:16.282 --> 00:17:17.423
teams as well.
00:17:17.692 --> 00:17:23.393
So she is likely to go to her GP before she is likely to go to the internet for solutions.
00:17:23.722 --> 00:17:29.153
And what she's going to the GP for might be symptoms that she isn't relating to the menopause.
00:17:29.153 --> 00:17:34.462
It's up to the GPS to then understand where these symptoms are coming from and what these root causes are.
00:17:34.643 --> 00:17:37.522
So making sure that we're upskilling our primary care team.
00:17:37.923 --> 00:17:41.522
And also looking at the ways that we can support each other, peer to peer as well.
00:17:41.522 --> 00:17:52.923
So local community, peer-to-peer support groups will be ways that she can feel, seen, heard without it being too much of an impact on her day-to-day life.
00:17:53.720 --> 00:17:54.329
Fantastic.
00:17:54.430 --> 00:17:54.940
Well done.
00:17:54.940 --> 00:17:56.710
You ready for the curve ball questions?
00:17:57.900 --> 00:18:06.480
All right, so what are three things that you wish your colleagues and or clients would know that you believe would really move the needle in your field?
00:18:07.240 --> 00:18:14.480
Are there any, any itches that you would like to scratch in the sense you just get frustrated by like if people knew that it would make such a difference.
00:18:15.106 --> 00:18:22.007
the biggest one for me is that we are still looking at solving point solutions.
00:18:22.366 --> 00:18:27.527
So we've talked a lot about products and services here that will solve the needs of these individuals.
00:18:27.886 --> 00:18:36.307
But what I think the root of all of this comes down to across the board in women's health is building tools that serve us.
00:18:36.666 --> 00:18:40.277
From our first period, right the way through to post menopause.
00:18:40.727 --> 00:18:49.846
We have a incredibly complex range of experiences and everything is impacted and underpinned by our hormonal fluctuations.
00:18:50.116 --> 00:19:13.291
So understanding hormones, understanding our menstrual cycle, how it begins, how we get pregnant, how it impacts us through pregnancy, post pregnancy, through perimenopause, through post menopause, what all of those different impacts are and how they impact us individually, what the comorbidity factors are that is fundamental to all of this, right?
00:19:13.291 --> 00:19:24.166
It's all very well building a digital tool for post-menopausal visionary, but what we need to understand is that there is this underpinning of hormonal fluctuations that still hasn't been rigorously tested.
00:19:24.166 --> 00:19:28.846
We still don't have enough clinical data on it, and the information that we do have is still a little bit too generic.
00:19:28.846 --> 00:19:34.676
It's not intersectional and it's not building in factors that will be, impacting us going forward.
00:19:34.676 --> 00:19:39.902
Things like environmental EE even, climate change the global warming.
00:19:40.082 --> 00:19:45.211
Increasing the global temperature by one degree will actually impact women much more significantly than men.
00:19:45.541 --> 00:19:56.451
This is turning into quite a few different things, but ultimately the main thing is understanding hormones, how going forward the climate factor is gonna impact women more significantly than men.
00:19:56.791 --> 00:20:06.261
And then the third one I think is the fact that we have incredible talent across the women's health industry, but we are all being stunted by lack of investment.
00:20:06.561 --> 00:20:13.912
And it means that we need alternative forms of funding because VC funding is actually stunting the industry and is not allowing us to grow sustainably.
00:20:14.192 --> 00:20:19.741
And it's making it very difficult for us to build this holistic all purpose solution.
00:20:20.102 --> 00:20:21.602
We need to be looking at this differently.
00:20:23.102 --> 00:20:24.031
This is interesting.
00:20:24.031 --> 00:20:39.912
So I did an early episode precisely around the VC funding because if you say the typical pitch of something like 10 minutes, but if it takes you nine minutes to actually explain what the problem is to, you know, male audience who just doesn't have that lift experience, that makes it very difficult.
00:20:39.912 --> 00:20:40.152
Actually.
00:20:40.152 --> 00:20:42.251
Tell us a bit more on the environmental factors.
00:20:42.251 --> 00:20:43.392
You've mentioned, global warming.
00:20:44.452 --> 00:20:47.893
so there are a couple of things that really impact women specifically.
00:20:47.893 --> 00:20:53.093
So on global warming and the increased heat, obviously in menopause you'll have hot flushes.
00:20:53.093 --> 00:20:53.873
That's very clear.
00:20:54.123 --> 00:21:09.923
It can impact fertility, it can also impact brain fog and it will impact we're actually moving towards a future where through things like the climate crisis pfas and toxins, the menstrual cycle is much less likely to be regular.
00:21:10.702 --> 00:21:37.313
So as we are putting a lot of inf a lot of research into understanding our menstrual cycles now, they're actually very likely to change over the next 10, 20, 30 years as and be much less regular, which will create a whole other range of factors and challenges from from my health and wellbeing, from a fertility perspective, but and from a menopausal perspective as well, but across the board.
00:21:37.313 --> 00:21:37.432
That's
00:21:38.112 --> 00:21:38.592
Okay, that,
00:21:38.817 --> 00:21:38.978
interesting.
00:21:39.071 --> 00:21:43.721
that is very interesting because I don't think anyone's linked to global warming to fertility issues.
00:21:43.751 --> 00:21:44.561
Very interesting.
00:21:44.592 --> 00:21:45.481
But that makes sense.
00:21:45.481 --> 00:21:49.531
But if you have more toxins, that will have all sorts of endocrinological impacts.
00:21:49.531 --> 00:21:51.031
And then obviously whether it's menopause.
00:21:51.031 --> 00:21:51.811
Whether it's fertility.
00:21:52.172 --> 00:21:52.471
Okay.
00:21:52.471 --> 00:21:53.402
Super interesting.
00:21:53.521 --> 00:21:58.561
So what is the book or books you've given most as a gift and why?
00:21:58.561 --> 00:22:03.781
Or alternatively, what are want free books that have greatly influenced your life and why?
00:22:03.883 --> 00:22:05.563
easy, invisible women.
00:22:05.833 --> 00:22:08.153
Unwell women are the two, right?
00:22:08.153 --> 00:22:10.252
They're the ones that I always say whenever anyone talks about it.
00:22:10.252 --> 00:22:11.153
Have you read Invisible Women?
00:22:11.153 --> 00:22:12.143
Have you read Unwell Women?
00:22:12.143 --> 00:22:13.133
Those are the two big ones.
00:22:13.133 --> 00:22:16.403
I always give them, you can't work in this industry without reading them.
00:22:16.522 --> 00:22:18.923
I don't think you can live in this world without understanding it.
00:22:19.012 --> 00:22:20.512
Those are my two big ones for sure.
00:22:22.012 --> 00:22:22.232
And
00:22:22.247 --> 00:22:22.936
Interesting.
00:22:22.997 --> 00:22:32.092
And what purchase of a hundred pounds, dollars, euros, or less has most positively impacted your life in the last, say, two to three years on recent memory?
00:22:32.512 --> 00:22:32.712
purchase?
00:22:34.212 --> 00:22:34.843
This could be something.
00:22:34.936 --> 00:22:36.467
Oh, so this could be something very personal.
00:22:36.467 --> 00:22:38.686
This, this doesn't have to be to do with fem tech.
00:22:40.186 --> 00:22:42.376
I run my own business.
00:22:42.707 --> 00:22:46.757
I am a mother of two, almost three four.
00:22:47.027 --> 00:22:47.551
Under four and a half.
00:22:49.051 --> 00:22:56.912
My time is incredibly stretched and I need to make sure that every single minute of my day is utilized as effectively as possible.
00:22:57.311 --> 00:23:16.602
So integrating this is gonna sound very on brand, but integrating a productivity tool that is based on my menstrual cycle was by far the biggest impact I had, or had the biggest impact on my productivity and on my ability to use my time as effectively as possible.
00:23:16.821 --> 00:23:21.291
The one that I use is phase, and it has been unbelievably brilliant.
00:23:21.291 --> 00:23:25.692
It meant that I was able to block out time for, those really boring admin tasks.
00:23:25.932 --> 00:23:30.922
Make sure that I'm doing my pitches on my most communicative and powerful days.
00:23:31.297 --> 00:23:40.057
And it really just made it structuring my business practice, structuring my lifestyle in a way that I could make sure that I was maximizing each day.
00:23:40.836 --> 00:23:42.217
and it just, it changed my life.
00:23:42.696 --> 00:23:43.267
Now I'm pregnant.
00:23:43.267 --> 00:23:48.592
I can't use it right now, but I'll come back I'm using it again.
00:23:48.592 --> 00:23:49.281
I can't wait.
00:23:50.781 --> 00:23:56.382
So did on that, we actually did an episode with Maggie Mc, who's the founder phase.io so highly recommend that.
00:23:56.382 --> 00:24:07.301
So she talks about, you know, these different cycle phases, but how you actually harness them because contrary to popular belief, you don't have two good weeks, two shit weeks, but you can actually do something with the shit weeks.
00:24:07.731 --> 00:24:09.682
Which I thought that's, this is really interesting.
00:24:09.682 --> 00:24:11.511
So so very highly recommend that,
00:24:11.613 --> 00:24:11.942
question.
00:24:12.352 --> 00:24:15.231
the same question for a thousand pounds or less.
00:24:15.231 --> 00:24:20.751
So anything that has, what is the thing that has or doesn't have to be a thing, physical thing?
00:24:20.751 --> 00:24:23.961
What has most positively impacted your life?
00:24:23.961 --> 00:24:27.231
That is a spend of a less than a thousand pounds, dollars, euros, or less.
00:24:28.731 --> 00:24:29.961
I don't spend any money.
00:24:29.961 --> 00:24:30.442
I don't know.
00:24:31.942 --> 00:24:32.221
valid
00:24:32.476 --> 00:24:33.796
That's also valid answer.
00:24:33.796 --> 00:24:34.425
Fantastic.
00:24:34.455 --> 00:24:34.846
Alright,
00:24:34.946 --> 00:24:35.426
kids.
00:24:35.426 --> 00:24:35.817
I'm on my
00:24:35.836 --> 00:24:36.256
let's.
00:24:36.582 --> 00:24:38.096
I don't spend any money on myself.
00:24:39.596 --> 00:24:43.287
what is one of the best or most worthwhile investments you've ever made?
00:24:43.287 --> 00:24:45.656
This could be an investment of money, term, and energy,
00:24:45.656 --> 00:24:46.557
moving into women's.
00:24:47.261 --> 00:24:52.721
When I did, when I first started at LV 10 years ago, I was not expecting a career in women's health.
00:24:52.902 --> 00:24:57.721
I wanted to work on a tool where you could play computer games with your vagina, right?
00:24:57.721 --> 00:24:59.192
I thought it was just such a cool idea.
00:24:59.521 --> 00:25:01.622
I had no interest in the gender data gap.
00:25:01.622 --> 00:25:02.132
I had no
00:25:02.375 --> 00:25:02.496
I.
00:25:02.521 --> 00:25:07.922
the gender health gap, but that's where I learned about it, and I became completely radicalized in this mission of improving women's health.
00:25:08.311 --> 00:25:16.922
And so by far the best investment I've ever made of my time has been the needle and changing the game in women's health.
00:25:16.922 --> 00:25:23.021
And I feel like we've done a lot of work up to now the way the women's health industry has changed over the last 10 years is mind blowing.
00:25:23.021 --> 00:25:31.612
And I do feel like I've had a hand in that and I feel, I've done my little piece there and I look forward to spending the rest of my life co changing it more and making it even
00:25:31.665 --> 00:25:32.155
Awesome.
00:25:33.655 --> 00:25:37.861
And what is an unusual habit or an absurd thing that you love?
00:25:39.361 --> 00:25:39.851
Alright.
00:25:40.359 --> 00:25:40.849
Alright
00:25:41.306 --> 00:25:44.846
any piece of culture to do with Mormons?
00:25:45.925 --> 00:25:48.715
consume absolutely anything,
00:25:48.900 --> 00:25:49.140
enough.
00:25:49.925 --> 00:25:52.986
Documentary, every show.
00:25:52.986 --> 00:25:55.365
And I know Mormons have become very popular in the last three years.
00:25:55.365 --> 00:25:59.766
This is something that I've been a bit obsessed with since my teens.
00:25:59.826 --> 00:26:00.246
So
00:26:01.746 --> 00:26:05.736
This, this is not an answer I've heard before, so thank you for broadening my horizon.
00:26:06.241 --> 00:26:08.481
grill me on anything to do with Mormons and I will.
00:26:08.682 --> 00:26:13.682
History, current affairs, you name it, I've got it the bank.
00:26:14.111 --> 00:26:14.721
Fantastic.
00:26:15.196 --> 00:26:15.416
And
00:26:15.486 --> 00:26:16.056
Okay.
00:26:16.175 --> 00:26:23.046
And what are you working on at the moment and or what is the next exciting breakthrough that you can see coming?
00:26:23.511 --> 00:26:27.751
What I'm working on at the moment, we've got a big roster of reports coming this year.
00:26:27.801 --> 00:26:33.352
A couple have already been published and, we've got a few more coming out this year, so just really excited to work on those.
00:26:33.352 --> 00:26:35.092
And obviously my growing family as well.
00:26:36.592 --> 00:26:39.396
And we'll add the links, not to the family, but to the reports,
00:26:39.603 --> 00:26:40.083
online, so
00:26:40.146 --> 00:26:40.957
the show notes.
00:26:42.457 --> 00:26:43.027
Fair enough.
00:26:43.356 --> 00:26:43.807
All right.
00:26:43.807 --> 00:26:48.067
And who would be your perfect sidekick in your work?
00:26:48.067 --> 00:26:51.156
This could be someone past or present real or imagined.
00:26:51.678 --> 00:26:53.373
I got my perfect sidekicks already.
00:26:53.373 --> 00:27:00.823
My team are brilliant and this is the first time I was lucky enough this year when I went on maternity leave to be able to hand over and delegate to my team.
00:27:00.823 --> 00:27:04.722
And it has been the biggest, that was probably one of the biggest things.
00:27:04.722 --> 00:27:09.343
If you wanna talk about investment, investing in my team was probably certainly the biggest one that changed my life.
00:27:09.583 --> 00:27:18.988
Being able to, take a maternity leave, but being able to to pull back a little bit, at least from client facing work and just hand over to my team was really great.
00:27:20.178 --> 00:27:23.117
Do you know what strikes me when I ask that question to men?
00:27:23.117 --> 00:27:27.167
They're like, oh, you know Marcus Aurelius and I don't know Tim Ferriss and all the rest of them.
00:27:27.167 --> 00:27:28.938
The women always thank their team.
00:27:29.597 --> 00:27:31.067
I find that very, very interesting.
00:27:31.082 --> 00:27:31.711
Alright..
00:27:32.223 --> 00:27:33.693
Thank you so much for coming on.
00:27:39.069 --> 00:27:41.650
Thank you for joining me on this transformative journey.
00:27:41.650 --> 00:27:44.589
Your presence in this community is truly valued.
00:27:44.829 --> 00:27:48.160
Now, you may not realize it, but your words hold in men's power.
00:27:48.400 --> 00:27:50.019
They have the ability to reach others.
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You may benefit greatly from the wisdom shared here.
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If you found value in what you had, I kindly ask you to take a moment to subscribe to by Hacking Eve.
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Leave a glow and review on your preferred podcast platform and share by Hacking Eve with your friends and family.
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Your support helps spread the message of health optimization for women far and white.
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Lastly, I want to express my gratitude to you for investing in yourself.
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We're prioritizing your wellbeing, new service, and inspiration to others.
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I'm eagerly looking forward to bringing you many more exciting episodes, and thank you for being a vital part of our community.
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Live long and prosper, my friend.
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The Biohacking Eve Health Optimization for Women Podcast is for general informational purposes only, and does not constitute the practice of medicine, nursing, or other professional healthcare services.
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Including the given of medical advice and no doctor patient relationship is formed.
00:28:44.960 --> 00:28:49.914
The use of information on this podcast or materials linked from this podcast is at the user's own risk.
00:28:50.724 --> 00:28:57.325
The content of this podcast is not intended to be substituted for professional medical advice, diagnosis, or treatment.
00:28:57.595 --> 00:29:07.045
Users should not disregard or delay obtaining medical advice for any medical condition they may have and should seek the assistance of the healthcare professionals for any such conditions.
00:29:07.224 --> 00:29:12.085
In addition, the information on this podcast does not constitute investment or financial advice.
