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We’ve all heard the infamous David Ogilvy quote, “People don’t think how they feel, they don’t say what they think, and they don’t do what they say.”
There’s a wealth of research and countless examples that support this thinking. But what can we do as marketers to address the gap in what consumers say and what they actually do?
Listen to our recorded webinar featuring Will Hanmer-Lloyd, Head of Strategy at behave and Steve Brunt, Planning Director at The Behaviours Agency to find out how you can use behavioural science to effectively understand and influence consumers.
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AUTRES ÉPISODES DANS CE PODCAST
Sign-ups for dating site, eHarmony, would sky rocket on Thursdays and Fridays. Understanding this behaviour enabled them to rapidly grow their customer base by targeting moments rather than audiences.
Context is key for brands and yet it can often be overlooked and underestimated in marketing. In t…
Over the next few weeks Pedro Martins hosts a conversation with Richard Shotton and Will Hanmer-Lloyd on how to navigate COVID-19 and beyond. In this next episode we explore how new customers we gain during this time can be retained post COVID-19 and the importance of mood, place and moment in mark…
Over the next few weeks Pedro Martins hosts a conversation with Richard Shotton and Will Hanmer-Lloyd on how to navigate COVID-19 and beyond. In this first episode we look at what we can learn from the government’s application of behavioural science and discuss how this time is both an opportunity …
Nurofen were taken to court for claiming their painkillers specifically relieved back pain when in fact they were no different from other pain killers. The use of this placebo effect meant that consumers had a perceived higher quality of the brand and therefore influencing their experience. In this…
And that’s a wrap... for now!
In our final Behave! episode of series one, Richard Shotton and Will Hanmer-Lloyd discuss the importance of framing brands pricing and promotions to change consumers perception of quality and value and influence their behaviour. Using examples including the ever inflat…
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