À PROPOS DE CET ÉPISODE
Xngage client McNaughton McKay planned and implemented their next generation digital transformation journey. Cecilia Madden provides insights, and lessons learned, from that journey including choosing and working with an implementation partner through each stage of the digital commerce experience.
Anglais
États-Unis
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AUTRES ÉPISODES DANS CE PODCAST
Value creation is the goal of eCommerce initiatives. In this 6th episode, and last in our first season, listen to how we define different types of value creation, or business impact, and why Xngage is passionate about this channel. You’ll hear case studies from some of our valued clients who have …
Once you’ve made the investment and stood up an integrated digital commerce system or website, how do you encourage adoption? The third of the four pillars is “Adoption” and is critical to success. Whether your internal organization or external B2B customers are migrating to digital commerce, this …
A systematic framework helps B2B clients to stand up and accelerate eCommerce. In this episode we discuss the overall framework, our methods, and then go deep into the first of four pillars: “Usability.” Find out how Xngage works with clients and their website user experiences (or UX) and how you c…
The fourth and final pillar of the framework is “Acquisition.” Learn the five important steps of acquiring new customers and how to drive results faster with digital marketing and technical tactics. This is an essential listen for B2B business leaders who are both new to the ecommerce channel and l…
What does it mean to have “Agility” in B2B eCommerce? We’ll discuss the second of the four pillars and show you how agile technology and agile business methods can help you reach your B2B goals faster. We focus on the sales side of the eCommerce equation and discuss use cases that are key to trans…
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