À PROPOS DE CET ÉPISODE
Sharona Sankar-King, Havas Media's chief data and product officer, on why marketers should stop chasing shiny AI toys and get serious about the fundamentals, including truly understanding the customer and only collecting data that's "fit for purpose."
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AUTRES ÉPISODES DANS CE PODCAST
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Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller of Keller Postman explains the legal strategy and what a positive outcome could mean for claimants.
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Chalice AI's COO and co-founder, Ali Manning, explains how the AI startup – don't call it a custom algorithm company – is helping brands like Bayer use advertiser-specific bidding models to drive real outcomes as opposed to poor proxies.
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