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Morgan Reed is president of ACT, The App Association, which represents more than 5,000 app companies and information technology firms in the mobile economy. The organization advocates for an environment that inspires and rewards innovation, while providing resources to help its members leverage the…

StartApp's Director of Virtual Reality, Ariel Shimoni, joined us to talk about living your dream & the state of virtual reality, where it is headed, and why the hype may be too far ahead of where the technology is today.

What will be the next iPhone? Is the tech industry "bundling", "unbundling", or both? What impact will AI, AR/VR, & the "app-ification" of media have on the global landscape? How will brands adapt? IPG Media Lab's Adam Simon took the time to sit with us to discuss these questions & more

For VR to grow in ways that make sense for companies & brands & advertisers who look to monetize the medium, we're going to need to understand a lot more about user behavior & action. To begin, we talked to Alexander Haque, CEO of Retinad, a VR analytics company, about being on the cutt…

On average, we spend about 85 percent of our mobile time on our top 5 mobile apps and of those apps, we spend most of our time within social networks and messaging apps. And if that’s where we are, then you know that’s where brands want to be. And digital content like gifs, stickers, photo filters,…

It often feels like the continual trade off for any consumer product – the balance between maximizing customer experience vs. driving product revenue. Getting that balance right becomes even trickier, of course, when you consider the continual maturing and benefits of Big Data. We spoke with Niraj …

According to SuperData Research, a leading provider of games and interactive media intelligence, VR should become a $30.5 billion in the next 5 years. But getting there is far from guaranteed and anything but simple. We spoke to Stephanie Llamas, Director of Research and Consumer Insights and Head …