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Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Mga host:
Dalas ng pag-update:
every 6 days
Average na haba ng audio:
22 minutes
Ingles
United Kingdom
160 yugto
mula noong April 28, 2020
episodic
PINAKAHULING EPISODE 🔗
Since entering Singapore in 2013, Australian-founded Guzman y Gomez (GYG) has carved out a place in the crowded food scene by balancing its commitment to fresh, clean food with flavours tailored to local tastes.In this episode of MARKETING-INTERACTIVE’s Marketing Connected podcast, recorded live at…
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As social commerce reshapes the customer journey, the lines between marketing, eCommerce and sales are becoming increasingly blurred.
In this episode of MARKETING-INTERACTIVE’s Marketing Connected podcast, recorded live at Digital Marketing Asia Singapore in partnership with Analytic Partners, Nikk…
In this episode of MARKETING-INTERACTIVE’s Marketing Connected podcast, recorded live at Digital Marketing Asia Singapore in partnership with Analytic Partners, Nikki Taylor of Analytic Partners sits down with Paulene Ong, marketing director at UNIQLO, to discuss how the retailer balances long-term…
It’s clear that while the way we market is becoming more intelligent, the core of great marketing remains undeniably human. This Content360 Malaysia panel explores how to lead with heart in an age dominated by data and automated content. Hear from leaders who balance cutting-edge innovation with a …
For a while, Mamee Double-Decker felt like it was doing everything right. The company was launching campaigns, rolling out SKUs and pushing limited-edition products. Yet despite staying visible, something was missing.“Our problem was not really the attention or media - but meaning,” said How Yuan Y…
In this episode of “In Conversation,” Karl Mak, co-founder of HEPMIL Media Group, shares how a failed regional expansion and the rise of TikTok led them to pivot into the creator economy, culminating in HEPMIL’s acquisition by Publicis Groupe. He discusses maintaining their cheeky brand identity, n…
In this episode of Marketing Connected's "In Conversation", Melvin Kuek, executive director of So Drama Entertainment, unpacks his journey from agency leader to digital-first content maker. Kuek shares how success metrics have shifted from pure profit to community signals and trust, …
Artificial intelligence chatbots have quickly become part of our everyday routines—from answering questions and drafting emails to planning trips and summarising long documents.
But as these tools become more convenient, they also become more deeply embedded in our digital lives, quietly collecti…
Born into the digital era rather than retrofitted for it, CHAGEE is betting that technology-led localisation - not simply aggressive expansion - will define whether global lifestyle brands can truly resonate in culturally nuanced markets such as the Philippines.
Speaking at the 2026 Content360 Con…
In this episode of “In Conversation”, Astro Malaysia chief sales and marketing officer Tai Kam Leong reflects on navigating rapid media disruption, balancing analytics with creativity, and why Astro is betting on experiential fandom and Malaysian content. He also shares insights into audience fragm…
Paunawa: Ang podcast at artwork na naka-embed sa page na ito ay mula sa Marketing Interactive, na pag-aari ng may-ari nito at hindi kaakibat o ineendorso ng Listen Notes, Inc.
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