TUNGKOL SA PODCAST NA ITO 🔗
Sport is played on the field. But the future of sport is built far beyond it.
Field Position explores the strategy, storytelling, media and business shaping sport from grassroots clubs to the professional game.
Hosted by Dixie Crawford, communication strategist, storyteller, sports enthusiast and relentless camera woman, Field Position goes behind the scoreboard to examine how sporting organisations build brands people care about, grow audiences, create commercial value and turn supporters into genuine communities.
We talk brand, content, social media, sponsorship, fan engagement, athlete profiles, leadership, community and sports media and challenge some of the old thinking about how sporting organisations communicate and grow.
Because posting isn't a strategy, followers aren't necessarily fans, and attention isn't valuable until you know what to do with it. When done right, strategic content and storytelling build brand equity, create commercial value and set your sporting club or organisation apart from the rest.
Average na haba ng audio:
13 minutes
en-gb
United Kingdom
9 yugto
mula noong Oct. 1, 2026
episodic
SA PODCAST NA ITO 🔗
PINAKAHULING EPISODE 🔗
Field Position is the next iteration of Dixie Crawford's work across sport, storytelling, brand and business.
A lifelong rugby league lover with a deep connection to the Koori Knockout, Dixie has spent years working across branding, communications, business development and strategy while incre…
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MGA NAKARAANG EPISODE 🔗
Your tournament doesn't start when you arrive. Your campaign should start 30 days before kick-off.
In Episode 1 of The Attention Game, Dixie breaks down how teams can use the lead-up to a tournament to build recognition, introduce their people and give audiences a reason to care before the fir…
Your team account isn't your entire audience.
Every player arrives with connections to clubs, towns, families, communities, workplaces and sporting networks creating opportunities to reach people well beyond your existing followers.
In Episode 2 of The Attention Game, Dixie explores how to ide…
If someone knows nothing about your team, isn't from your town and isn't connected to a player why should they choose to follow you?
In Episode 3 of The Attention Game, Dixie explores positioning and how sporting teams can become recognisable for something beyond their logo, jersey or res…
Tournament media gets chaotic quickly.
Games run late. Players disappear. You’ve got hundreds of photos to sort, results to publish, interviews to capture and sponsor commitments to deliver all while trying to decide what content actually matters.
In Episode 4 of The Attention Game, Dixie breaks do…
Take your current sponsorship proposal and remove every logo placement. What’s left?
In Episode 5 of The Attention Game, Dixie challenges sporting teams to rethink sponsorship as a commercial exchange, rather than simply asking businesses to help cover the costs of competing.
This episode covers:
…
The final whistle ends the tournament. It shouldn't end your media strategy.
Tournament weekends can generate some of the biggest attention your team sees all year new followers, increased reach, player recognition and highly shareable content. But reach isn't retention, and a spike in at…
Great tournament content might look creative from the outside. Behind it is something considerably less glamorous: logistics.
In Episode 7 of The Attention Game, Dixie breaks down the production workflow required to turn raw footage into content that actually reaches your audience.
This episode cov…
Before you buy another camera, lens or piece of gear, ask yourself one question: what job are we trying to do?
In Episode 8 of The Attention Game, Dixie breaks down what actually belongs in a tournament media kit and why more expensive equipment doesn't automatically create better content.
Thi…
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