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"Don't expect much from LinkedIn."

Feb. 8, 2023

With so many social media networks out there, it's easy to dismiss some as more work than they're worth. When Iris Petersen, Marketing Manager for The Storage Business Owner's Alliance (SBOA) heard her marketing professor tell her to avoid LinkedIn, she took it as a challenge. Hear how she learned …

00:19:27

"You Need a Website Before You Can Launch a Business"

Jan. 11, 2023

If you don't build it, they won't come...right? Andrew Bontz used to believe that building a website was the first step when launching a new business. Not anymore. Now he focuses on landing clients first, and building the marketing assets as he goes. Andrew is on a mission to cut the male suicide r…

00:17:21

"Anybody Can Do Product Marketing"

Nov. 2, 2022

Marketing a product is something that many people think they can do, even if they have no training or experience in the field. Sheryl Koenigsberg, the VP of Global Product Marketing at Mendix, joins Seth to talk about why this is a fallacy and why the value of marketing expertise shouldn't be under…

00:26:09

"The tech will tell us what to do."

Oct. 19, 2022

As marketing technology has become more and more sophisticated, it's more and more tempting for marketers to rely on it for all the answers. But the technology is only as good as the people using it. Gee Ranasinha, the CEO of the marketing agency KEXINO, explains why relying on the technology witho…

00:26:54

"We should buy social media followers."

Oct. 5, 2022

Sure, you can buy social media followers from overseas click farms to inflate your numbers. While this might make your company look more impressive in the short run, is it a good idea? Jordanna Cheifetz, the Founder and CEO of the social media firm JAC Digital, warns against this tactic. She says i…

00:13:12

"You need to be on every social platform."

Sept. 28, 2022

From TikTok to Pinterest and Snapchat to Twitter, there are a ton of social media platforms out there -- and the number just keeps growing. Does every company need to be on every platform to succeed? Ken Whitinger, the owner of digital agency Mid Michigan Interactive, says no. Hear why he thinks wh…

00:18:56

"Don’t put your products on Amazon."

Sept. 14, 2022

Brands often worry about selling their products on Amazon, fearing that it may cannibalize their product sales in more profitable channels. Annalisa DeMarta, the co-founder of Ridgeline Insights, an 8-figure Amazon marketing agency that works with leading outdoor and lifestyle brands, argues that t…

00:17:42

"We need lots of impressions."

Sept. 7, 2022

Often, company executives measure the success of their marketing efforts by looking at the number of impressions they receive. But this number only tells part of the story. Wes Matthews, the Co-Founder of High Level Marketing, explains why it's important for companies to track their marketing effor…

00:11:33

"Our ads should follow people around the internet."

Aug. 31, 2022

It's happened to all of us: We visit a webpage to learn about a product, and then ads for that product follow us around the internet for days or weeks afterwards. Does this actually encourage consumers to purchase the product? Or does it just creep them out? Brandon Rea, the VP of Sales at Vibrant …

00:17:18