TIETOJA TÄSTÄ PODCASTISTA 🔗
2020 transformed the world of ecommerce forever.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality?
No matter how you do it, you’d better not do it alone.
That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality?
No matter how you do it, you’d better not do it alone.
That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.
Päivitä taajuus:
semiweekly
Keskimääräinen äänen pituus:
32 minutes
Vierashaastattelut
On sponsoreita
Englanti
Yhdysvallat
473 jaksoa
vuodesta 25. helmikuuta 2020
episodic
AUDIENCE OF THIS PODCAST 🔗
~63.23% of listeners are from United States.
🇺🇸
US
63.23%
🇽🇰
XK
7.35%
🇯🇵
JP
4.41%
🇵🇭
PH
4.41%
🇮🇳
IN
3.92%
🇷🇸
RS
3.92%
🇨🇦
CA
2.94%
🇮🇩
ID
1.96%
🇬🇧
GB
1.96%
🇵🇹
PT
0.98%
🇻🇳
VN
0.98%
🇪🇸
ES
0.98%
🇨🇴
CO
0.98%
🇹🇼
TW
0.98%
🇵🇱
PL
0.49%
🇺🇦
UA
0.49%
Others
0.02%
* Data source: directly measured on Listen Notes. reaaliaikainen
VIIMEISIN JAKSO 🔗
iOS 27 is raising questions about Meta ads tracking ahead of Black Friday and Cyber Monday. Tony Chopp and Steve Rekuc examine what changed, what CTC is seeing in conversion data, and which parts of your Shopify and Meta setup deserve a closer look.
CTC’s early analysis showed Meta conversion rates…
HAE EDELLISIÄ EPISODEJA
Hae kanavan Ecommerce Playbook: Numbers, Struggles & Growth vanhoja jaksoja.
EDELLISET JAKSOT 🔗
Profitable ecommerce growth gets harder when repeat purchases are limited. In his Commerce Roundtable San Diego keynote, Taylor Holiday examines how Skullcandy, The Normal Brand, and Spiral Bible are growing with low customer lifetime value (LTV) and a need to make customer acquisition profitable o…
Black Friday ad spend can generate a different incremental return than it does during a typical sales period. Luke Austin, President of Common Thread Collective, joins Richard Gaffin to explain how incrementality testing can help you decide where your holiday budget belongs.
They discuss what CTC h…
Luke Austin, President of Common Thread Collective, joins Richard Gaffin to explain how to keep shoppers engaged after your Black Friday sale goes live.
They break down the Power 30, the holiday window that accounts for 55% of Q4 website revenue in the data discussed, and the offer decisions that d…
Joy Sharma, who leads CTC's seven-figure service offering, joins Richard with one goal: give every 7-figure ecommerce brand a clear BFCM prep playbook before the season hits.
They walk through five areas in order from least to most impact.
Housekeeping: Make sure your ad account billing limit is …
By the time Black Friday arrives, Skullcandy wants customers ready to buy.
Evin Catlett, Skullcandy’s Global VP of Ecommerce and Growth Marketing, joins Taylor Holiday live at Commerce Roundtable in San Diego to explain how the brand uses TikTok Shop and creator content to build demand ahead of its…
Justin Palmer, Founder & CEO of Home Life Brands, joins Taylor Holiday live at Commerce Roundtable in San Diego to discuss Black Friday customer retention and turning holiday shoppers into customers who stay.After 12 years in pet ecommerce, the company behind iHeartDogs and The Hero Company pri…
Kyle Yeoman, President of Groove Life, joins Taylor Holiday live at Commerce Roundtable in San Diego to explain why the brand is pulling back on discounts.
With profits tripling, Kyle breaks down the changes behind Groove Life’s turnaround, from cutting operating expenses to rebuilding product page…
Tyler and Alex from TBAR just joined CTC — and in this episode, Shack sits down with them right after their first-ever stage presentation at Commerce Roundtable to break down everything they know about building winning TikTok Shop programs.
This is the tactical breakdown behind one of the fastest-g…
8 year CTC veteran Garrett Hord sits down with Randall to break down what separates the brands that crush Q4 from the ones that scramble.
For many ecommerce brands, 50% of annual revenue and contribution margin lands in a single 30-day window, November 13 through December 13. Most brands treat it l…
Vastuuvapautusilmoitus: Tälle sivulle upotettu podcast ja kuvitus ovat peräisin Common Thread Collective:ltä, joka on sen omistajan omaisuutta, eikä se ole sidoksissa Listen Notes, Inc:n tukemaan.
PODCAST-HAKUKONEET
Voit käyttää verkkosivustoamme etsiäksesi3,828,638-podcasteja ja196,467,409-jaksoja ihmisten, paikkojen tai aiheiden mukaan.
If I have seen further than others, it is by listening to podcasts and standing upon the shoulders of
giants.
‐ Isaac "Llamacorn" Newton
HAE EDELLISIÄ EPISODEJA
Hae kanavan Ecommerce Playbook: Numbers, Struggles & Growth vanhoja jaksoja.
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