Ecommerce On Tap

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DeWalt operates a fully vertically integrated, 500,000-square-foot factory in Reynosa, Mexico, and by the company's own account, less than a third of what it makes there qualifies for USMCA's duty-free treatment. Aaron Alpeter and Hugh Dixson, founder and CEO of the supply chain integration platfor…

Kicking off our Mexico season with Javier Zarazúa Ruiz, Managing Partner of JL Nearshoring Mexico and a 25-year veteran of manufacturing operations at Caterpillar and Adient. Everyone assumes brands are moving to Mexico for cheap labor — the real gap is about a dollar an hour. Javier and Aaron brea…

Dr. Martens built a boot designed to outlive its owner. So why did a company built on permanence need you to buy five more pairs? This week we trace the 1460 from a broken foot in postwar Munich to a £3.7B IPO — and the identity crisis in between. This season on Ecommerce on Tap, we've been going …

New Balance spent most of its 120-year history as a punchline: the gray suede sneaker your dad wore with white crew socks and a phone holster. On this episode of Ecommerce on Tap, Aaron Alpeter is joined by cohost Becca Oden, VP of Supply Chain for a portfolio of women's health brands and former op…

Two years ago we recorded an episode on On Running. This week we're re-airing it, and it holds up better than I expected. When we recorded it in 2024, On had just crossed two billion in revenue and was making big promises about margins and innovation. Since then they passed three billion, hit the m…

Veja is usually filed under "sustainable sneaker brand." That label is true and far too small. In this footwear-season episode of Ecommerce on Tap, Aaron Alpeter sits down with Divya Demato of GoodOps to break down how Veja built a brand by inverting the P&L, spending on the supply chain instea…

Rothy's is known for sustainable shoes made from recycled plastic bottles. But that's not actually what they built. In this episode, Aaron and co-host Barb Almeida (Superbloom Insights) break down the real story behind Rothy's — a programmable knitting system that two outsiders spent four years and…

Birkenstock is one of the most recognizable footwear brands in the world. But what most people don't realize is that the company spent over 200 years building the system that made its success possible. In this episode of Ecommerce On Tap, Aaron Alpeter is joined by Niket Shah of Acceler8 Labs to ex…

Why did a strange-looking running shoe with giant foam soles become a billion-dollar brand? This week on Ecommerce on Tap, Aaron Alpeter and Mark Riskowitz break down the story of Hoka—from its origins in the French Alps to becoming one of the fastest-growing footwear brands in the world. We cover:…