درباره این پادکست 🔗
The Persuasion Game is a podcast about the marketing strategies, consumer insights and big ideas driving today's most interesting brands. Each episode, hosts Laura Halliday and Adam Rowles go behind the scenes with marketers and business leaders to unpack the brand, growth and category strategies shaping how companies connect with consumers and win in the modern age.
فرکانس به روز رسانی:
every 26 days
میانگین طول صدا:
30 minutes
مصاحبه های مهمان
پادکست ویدیویی
انگلیسی
انگلستان
44 قسمت
از سال 19 سپتامبر 2024
episodic
آخرین اپیزود 🔗
“It’s a challenge in any industry to break the category norms. But we did it. We did it with Hailey and with Claudia, and then we did it in many other iterations.”
In this episode of The Persuasion Game podcast, Adam is joined by Leanne Fremar, Global Chief Brand Officer at JPMorganChase.
Since …
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اپیزود قبلی 🔗
“In organisations where everybody sees themselves as a brand-builder and has a role to play, my experience is, it leads to dramatically different outcomes.”
In this episode of The Persuasion Game podcast, Adam is joined by Andrew Geoghegan, an experienced global CMO whose career spans nearly two d…
“Brilliant leadership is acknowledging that you don't have all the answers, and the answers can come from anywhere and anyone.”
In this episode of The Persuasion Game, Adam is once again joined by Elleanor Lloyd Malcolm, Forge’s Chief Growth Officer, to reflect further on the panel she hosted in C…
“There is a new normal of pace and agility. Businesses are having to shift how they set themselves up to win in this very fast-moving world.”
In this episode of The Persuasion Game podcast, Adam is joined by Eleanor Lloyd Malcolm, Forge’s Chief Growth Officer, to reflect on the panel she hosted in…
"Most organisations don't need more data. What they need is a wider, more dynamic view of where demand is forming. And they need to be looking in the right places to find it."
In this episode of The Persuasion Game podcast, we're joined by Karl Miley, co-founder of Forge and leader of its Dynamic …
“Transparency builds credibility. Hyper-transparency builds trust.”
As Gen Z continue their inevitable march towards being the dominant economic power, the way brands market themselves is going to have to shift dramatically.
As David Cousino puts it, for them “ transparency directly influences wh…
“Relevance builds brands. Control just increases the risk of irrelevance.”
In this episode of The Persuasion Game, we’re joined by Nathalia Amadeu, Global Brand Director at Vaseline, to explore how the 150-year-old brand is reinventing itself in the social-first era.
It centres on the hugely succ…
“The biggest thing that children show me is that there are no limits to what we can do.”
In this episode of The Persuasion Game podcast, we’re taking inspiration from the creativity of children.
Our guest is Sarah Horowitz, Marketing Director for the UK and Northern Europe at Crayola.
Crayola is…
“You need an insights function that is really focused on being a catalyst for growth in an end-to-end way.”
For many years, the insights industry has desired a ‘seat at the top table’, influencing decisions at the most senior levels of their organisations.
There are few insights professionals as …
The tables have been turned in this episode of The Persuasion Game podcast, as Adam and Laura get a taste of their own medicine in the hot seat.
Izzie Macdonald, Global Cultural Insights Capability Lead at PepsiCo, takes on the role of host.
Izzie has years of research and insights experience at …
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‐ Benjamin "Llamacorn" Franklin
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