درباره این پادکست 🔗
One real business problem, and one idea that's outlived every trend — worked all the way through. No hype: Brian Kasday and his co-host take an enduring marketing principle out of the seminar and into a business you'd actually recognize, and end every episode with one concrete move you can make Monday. From MMS Vegas and The Operator's Library at mmsvegas.com.
میزبان‌ها:
فرکانس به روز رسانی:
every 6 days
میانگین طول صدا:
9 minutes
انگلیسی
ایالات متحده آمریکا
15 قسمت
از سال 10 اوت 2026
episodic
در این پادکست 🔗
آخرین اپیزود 🔗
An app founder is doing a little of every marketing channel, exhausted, and nothing is moving. Brian and Dave diagnose the real problem — everything running at ten percent — and get into the Bullseye Framework popularized by Gabriel Weinberg and Justin Mares in "Traction": brainstorm all nineteen c…
جستجوی اپیزودهای گذشته
اپیزودهای قبلی The Operator's Canon را جستجو کن.
اپیزود قبلی 🔗
A retail owner spends real money across Facebook, radio, print, and Google, and can't say which channel brought in her last twenty customers. Brian and Dave reframe "how do I spend smarter" as "you can't see," and get into the measurement-and-testing discipline Claude Hopkins formalized in "Scienti…
A financial advisor has great first meetings and then watches clean proposals die on "let me think about it." Brian and Dave find what the ones who do sign show up already carrying — proof and trust from other people — and walk all seven of the principles of persuasion popularized by Robert Cialdin…
A dental practice is on an acquisition treadmill — every new patient comes from ads that cost more each year, and nothing is built for the patients they already have. Brian and Dave move the problem from "buy more patients" to the back half of the marketing hourglass, the seven-stage model populari…
A B2B software founder rode a wave of scrappy early customers, then watched growth stall as pragmatic buyers keep asking "who else like us is using this?" Brian and Dave name the wall — the chasm, from the playbook Geoffrey Moore popularized in "Crossing the Chasm," building on the older technology…
A coffee subscription-box founder caps acquisition at fifteen dollars — the price of the first box — and every channel looks tapped out. Brian and Dave reframe the cap as the ceiling he built himself and get into customer lifetime value: developed by database marketers Robert and Kate Kestnbaum, pu…
A bookkeeper has held her rates flat for five years because she's sure raising them means everybody walks. Brian and Dave separate the fear from the number and get into price elasticity of demand — the measure, formalized by Alfred Marshall in "Principles of Economics," of how much volume actually …
A skincare brand is running cold "shop now, twenty percent off" ads to broad audiences and burning money, sure the fix is flashier creative. Brian and Dave reframe it as a message-to-audience mismatch and get into the five awareness stages and the market-sophistication ladder popularized by Eugene …
An online course creator has a beloved free following and a sales page that gets traffic and almost no buyers — and keeps rewriting it in her own words instead of her customers'. Brian and Dave get into Voice of Customer: the discipline — the formal term traces to Griffin and Hauser in 1993, and co…
A commercial landscaping company is buying lead lists and cold-emailing and cold-calling thousands of businesses across a fifty-mile radius — and getting near silence. The usual advice is a bigger list and more volume. Brian and Dave get into why that's a concentration problem, not a volume one: th…
سلب مسئولیت: پادکست و آثار هنری تعبیه شده در این صفحه متعلق به Brian Kasday است که متعلق به صاحب آن است و به Listen Notes، Inc وابسته یا تایید نشده است.
موتور جستجوی پادکست
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‐ Benjamin "Llamacorn" Franklin
جستجوی اپیزودهای گذشته
اپیزودهای قبلی The Operator's Canon را جستجو کن.
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