درباره این پادکست 🔗
The show for marketers who build. Marketing Engineers pair creativity with systems thinking. They have a marketer’s instincts and creativity with the technical ability to bring their ideas to life. They’re architects, agentic operators, and craftspeople with high taste.
Hear directly from practitioners and leaders who've reorganized how their teams operate, built marketing workflows for scale and quality, and invented capabilities that didn't exist before.
From Profound, the company building the workbench for the Marketing Engineer.
New episodes every two weeks.
Hear directly from practitioners and leaders who've reorganized how their teams operate, built marketing workflows for scale and quality, and invented capabilities that didn't exist before.
From Profound, the company building the workbench for the Marketing Engineer.
New episodes every two weeks.
میزبان‌ها:
فرکانس به روز رسانی:
biweekly
میانگین طول صدا:
34 minutes
مصاحبه های مهمان
انگلیسی
ایالات متحده آمریکا
11 قسمت
از سال 8 ژوئن 2026
episodic
آخرین اپیزود 🔗
One headline change increased Mutiny’s signups by 71 percent overnight. For Matt Ratchford, the company’s entire growth marketing team, it was another lesson in how much leverage a solo marketer can create by focusing on the right problems.
Matt has been helping rebuild Mutiny’s narrative after a …
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اپیزود قبلی 🔗
Until this year, webinars at ElevenLabs were mostly ad hoc, run by whoever on the sales team had the bandwidth. Then one person used AI to turn the process into a real system, taking the pipeline from about $100,000 to more than $8 million by the end of H1.
That’s just one example of how ElevenLa…
She used to lose an hour every morning checking dashboards and manually looking for trends. Today, Sam Richard, Chief Revenue Officer at ngrok, has replaced that routine with an AI system that does it for her.
It's one of many systems she's built to give herself more leverage. From managing her fa…
I agents are bringing a new level of automation to ad operations. Aaron Lu, AI Product Lead at Notion, shares how his team is using AI across growth marketing, building agents that automate workflows, monitor spend in real time, and enable capabilities that advertising platforms don't support nativ…
Austin Lau was a non-technical marketer when he started experimenting with Claude to write custom Google Ads scripts, pasting in code, running it, and iterating through errors until it worked.
At the time, he had joined Anthropic as its first growth marketer. His experimentation reshaped how he th…
Andy McCutcheon is the GTM AI Lead at Block, and spends much of his time convincing colleagues who have never opened a terminal that they can build their own tools.
At a company of six thousand people, that means weekly office hours, casual working sessions where he shares his screen live and lets…
Most marketing teams are still working across disconnected systems, scattered context, and workflows that break down as they grow. Lucy Hoyle, Senior Content Engineer at Carta, set out to solve that problem.
At Profound's Marketing Engineering Hackathon, she built a prototype she calls the “market…
Samsara is one of the most advanced examples of AI adoption inside the marketing team of a large public company. Holly Chen, VP of Growth Marketing, shares the marketing team’s approach.
A big part of their success came from a deliberate three-phase rollout that moved the marketing organization fr…
Figma is shipping products at a pace most marketing teams can barely track. Reema Batta, VP of Growth Marketing, is the person responsible for making sure they can actually keep up.
Part of how they do it: a context layer. Every product Figma launches now comes with structured positioning, messagin…
Until recently, Matt was the only person running all of Wispr Flow’s marketing execution solo.
Meta and Google Ads, newsletter sponsorships, landing pages… it was all on him, and the company was growing fast. Handling everything manually became impossible. But instead of hiring, Matt decided to bu…
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