The Marketer's Edge Interview with Julia MacMullan, Director of Marketing at Springside Chestnut Hill Academy

What We Discussed:

In today's interview with Julia MacMullan, we discussed a wide variety of issues:

• What kind of school Springside Chestnut Hill Academy is and Julia’s role within the organization.
• The challenges faced during the pandemic, including the transition to online learning and marketing.
• The importance of their website for marketing and engagement during COVID-19.
• Concerns related to students' mental health during and after COVID-19 and policies regarding technology use in schools.
• The shift from large open house events to virtual sessions for student recruitment.
• Curriculum changes and the emphasis on using AI in education and evolving approaches to teaching.
• Julia’s predictions for the direction of private education in the coming years, including curriculum adaptations and marketing strategies.
• The benefits of the school's educational structure and how it is communicated to prospective families.
• The potential consolidation of smaller schools and addressing issues like diversity, equity, inclusion, and sustainability.
• Advantages of collaborating with external agencies for marketing support.
• And, Julia’s advice for marketers considering bringing in outside agencies onboard.

Thanks Julia for a great interview!

Want to watch more of The Marketer’s Edge interviews? If so, click here.