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What We Discussed:
In today's interview with Amanda Kantor, we discussed a wide variety of issues:
- What kind of business Saucy Brew Works is and what Amanda does for them.
- The company's expansion and entry into the coffee business.
- Raising money via crowdfunding to help with expanding into the brewing and coffee markets.
- How the company differentiates itself from the competition.
- How Saucy Brew Works attracts and retains customers.
- How Amanda uses technology and the potential of using AI for recipe creation.
- How Amanda and her team of 3 handles all aspects of their brand and marketing
- Their use of agencies.
- How and why Saucy Brew Works positions itself as a food and beverage destination with a wide range of offerings to cater to different preferences.
- Amanda's advice for marketers looking to bring a new agency on board.
Thanks Amanda for a great interview!
Want to watch more of The Marketer’s Edge interviews? If so, click here.
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