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What We Discussed:
In today's interview with Cory Treffiletti, we discussed a wide variety of issues:
- What kind of organization Rembrand is and Cory’s role within the company.
- The challenges of traditional video advertising and the need for new solutions.
- How Rembrand's AI technology works to identify placements, render 3D objects, and seamlessly insert them into videos.
- The industries and types of advertisers that have adopted Rembrand's technology.
- Cory's perspective on the current use of AI in marketing and how it can be applied to the creative process.
- The skills and capabilities needed for successful marketing leaders and CMOs today.
- Cory's experiences working on the agency side and how that has shaped his approach as a marketer.
- Challenges facing agencies, including competition from consultants, and the need for greater agility.
- Advice for marketers on evaluating and working with agencies.
- Cory's advice for agencies looking to win business from marketers.
Thanks Coryfor a great interview!
Want to watch more of The Marketer’s Edge interviews? If so, click here.
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