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In this episode of The Leadership Code Podcast, Dr. Fred Gatty sits down with Andy Freed, Chairman of Virtual, Inc., to explore one of leadership's greatest challenges: helping people navigate change.
Why do intelligent, capable people often resist change—even when they know it's necessary? The answer lies in both human behavior and neuroscience. Andy explains how our brains are wired to seek certainty and why uncertainty can trigger resistance, offering practical insights for leaders who want to build trust and guide others through transformation.
Together, they unpack three distinct types of change that every leader will encounter:
- Proactive Change – the intentional changes we choose to make before circumstances force us to act.
- Reactive Change – the changes driven by unexpected events, disruption, or crisis.
- Evolutionary Change – the gradual shifts that reshape organizations and industries over time, often without us noticing until the landscape has fundamentally changed.
Drawing on more than 30 years of advising boards and executive leaders, Andy shares lessons from working with mission-driven organizations and global brands, revealing why clear communication, stakeholder alignment, and a compelling vision are essential ingredients for lasting change.
Whether you're leading an organizational transformation, managing uncertainty within your team, or navigating change in your own career, this conversation offers practical strategies and fresh perspectives to help you lead with confidence.
Tune in for an engaging discussion on leadership, resilience, communication, and the science behind why change is hard—and how great leaders help others embrace it.
To learn more about Andy's work, visit www.andyfreed.com
