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Maarten van Pijpen spent 15 years at Booking.com.
a place where experimentation wasn’t a project.
it was the culture.
now he’s chief growth officer at Unravel.
a travel app that feels like TikTok,
but lets you book instantly.
in his first 35 days, he:
– chose an experimentation tool
– lined up 10 experiments
– started building a data foundation
but this conversation isn’t about tooling.
it’s about:
→ how to move from top-down founder energy to bottom-up ownership
→ why shipping fast without tracking is dangerous
→ how a €1M mistake didn’t kill his career
(but actually strengthened it)
→ why failures were celebrated at Booking
→ how to scale leadership so you’re not the bottleneck
we talk about culture.
trust.
empowerment.
and what it really takes to build a data-driven company —
without killing speed.
if you care about experimentation, growth, or leading teams in scale-ups and how all of these dynamics work, this podcast is for you.
