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the wrong Culture inside a company, kills even the best specialists.
this is what Ruben de Boer, 15+ years in Experimentation, has noticed again and again:
we need to create the right environment for CRO & Experimentation to flourish.
not by pushing CRO
but by bringing it to people and teams
his course on Udemy has 25000+ students and is very much about the basics of CRO and Experimentation,
but these days Ruben teaches how to make Experimentation mátter to the business, and to leadership
follow him on Linkedin: https://www.linkedin.com/in/rgdeboer/?originalSubdomain=nl
or take one of his Udemy courses: https://www.udemy.com/user/rubendeboer/
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in this episode...
Luiza de Lange has taken companies from zero to over 100 experiments a year.
she doesn't just run tests; she builds engines.
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If you enjoy learning about these topics, follow our newsletter to get all the frameworks and insights: https://increaseconversionrate.substack.com/
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