درباره این پادکست 🔗
Join the McCann creative community as we analyse and address the opportunities, challenges, and changes faced by marketers, and share stories and lessons from some of the biggest advertising and marketing campaigns.
میزبان‌ها:
فرکانس به روز رسانی:
every 44 days
میانگین طول صدا:
36 minutes
مصاحبه های مهمان
انگلیسی
ایالات متحده آمریکا
26 قسمت
از سال 6 آوریل 2023
episodic
آخرین اپیزود 🔗
How do you keep a 70-year-old brand feeling fresh, relevant, and full of energy?
In this special live episode of The Brief, recorded at MAD//North, we share the story behind Jammie Dodgers and how embracing mischief as a cultural truth helped unlock new growth for the brand.
Featuring McCANN’s Im…
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اپیزودهای قبلی The Brief را جستجو کن.
اپیزود قبلی 🔗
The non-alcoholic beverage sector isn’t just about ‘not drinking’ anymore - it’s about more and better choices, superior flavours, and a fundamental shift in social culture.
In this episode of The Brief, host Jo Jacques, Managing Director, Advertising, at McCann, is joined by Nik Keane, Founder and…
In this special wrap-up episode, host Ellis Bird takes us on a journey through the highlights of 2025. From exploring the power of consistency with System1 to diving into the $9.7 trillion escape economy, redefining the cider category, and learning how play drives results, this year has been packed…
What if the key to unlocking brand growth was simply… having more fun? In this episode of The Brief, we share a live recording from our recent Effectiveness Well Told event, an incredible gathering of brilliant minds from System1, Effie UK, TikTok, Trainline, and Fox's.
We hear from our very own…
Forget rolling hills and apple-picking clichés, Crumpton Oaks is redefining the cider game! From the bold 2022 Straight Outta Crumpton campaign, a clever twist on N.W.A.'s iconic track, to the vibrant Happy Applecore campaign featuring an original track by DJ Hixxy, Crumpton Oaks puts nostalgia and…
We’ve all felt FOMU (the Fear of Messing Up) – but the emotions that drive B2B purchases are often overlooked and misunderstood. The result? $80billion of B2B deals in legal arbitration and missed opportunities.
In this episode, we’re joined by Asli Yilmaz, Managing Counsel, at the International C…
An estimated 14,000 tons of sunscreen end up in the world’s oceans every year, and as many as 80% of ordinary sunscreens contain chemicals that contribute to coral bleaching and dying reefs. But what if there was a sunscreen and a certification that would help coral instead of harming it?
In this e…
Whether it’s small moments throughout the day, or a big adventure, the need for escape is a fundamental human behaviour which has resulted in a $9.7 trillion economy. One that brands, both in traditional ‘escape’ industries such as travel and gaming and non-tradition industries like banking, can ta…
As the saying goes, ‘the only constant in life is change’, but research from System1 and the IPA shows that consistency is key when it comes to effective advertising. As we enter a new age of effectiveness, it’s never been more important to understand the impact and benefits of compound creativity,…
In this special year-end episode of The Brief, host Ellis Bird looks back on some of her favourite moments from the podcast in 2024. Reflecting on the most impactful discussions and interviews, Ellis revisits key topics that shaped the world of marketing and advertising this year. From groundbreaki…
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I listen to podcasts.
‐ Albert "Llamacorn" Einstein
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اپیزودهای قبلی The Brief را جستجو کن.
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