درباره این پادکست 🔗
Welcome to "The B2B Engagement" - recognized by the AIVA with a Communicator Award of Excellence for B2B podcast series and by Inc. as a top podcast with strategic insights for CEOs. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, Life Science, and Industrial industry experts and thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and better serving customers across generations.
میزبان‌ها:
فرکانس به روز رسانی:
every 44 days
میانگین طول صدا:
29 minutes
مصاحبه های مهمان
انگلیسی
ایالات متحده آمریکا
31 قسمت
از سال 16 مه 2023
episodic
آخرین اپیزود 🔗
In complex B2B markets, growth requires more than great products. It requires understanding what customers need, aligning the organization around those needs, and helping sales translate that insight into value buyers understand.
In this episode, Stella Prefach, CMO at Omnicell, joins Gavin Finn t…
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اپیزود قبلی 🔗
How is AI reshaping B2B storytelling as attention spans shrink and buyers turn to AI instead of search?
Join Scott Shadley, Director of Storage Planning and Pathfinding at Solidigm, for a candid discussion on how generative AI is forcing B2B storytelling to evolve — and why static PDFs and "sp…
How is AI moving beyond the buzzword to truly reshape how enterprises sell, buy, and build competitive advantage?
Join Dale Brown, Global Head of AI Solutions Sales at HPE, and Gavin Finn for a candid discussion on how AI is transforming enterprise sales, breaking down silos between marketing and…
In this episode, Penelope Thompson, Area Vice President, Global Center of Excellence, Systems Engineering at Pure Storage, joins Gavin Finn to share how the role of the solutions engineer is evolving from technical support to strategic partner — and how this shift is transforming the way B2B compan…
How can leaders overcome risk aversion to embrace AI's potential fully?
After 20 years at Siemens AG, Andreas Geiss, empowered by the enterprise-changing potential of AI, became VP of Industrial and Retail at Aleph Alpha. Andreas discusses his transition from mechanical engineering to AI and movin…
Lab optimization isn’t about small gains -- it’s about transforming healthcare. In this episode, Michael Harrison, COO of Lily Seaport Innovation Center, joins Gavin Finn to share how unifying systems and breaking down silos can drive scalable, data-driven impact across the entire ecosystem.
In thi…
How Do You Scale and Innovate in a Multi-Site Healthcare Operation?
Doug Hamilton, Regional Vice President of Lab Operations for the Midwest at Quest Diagnostics, joins Gavin Finn to explore what it really takes to deliver fast, accurate, and scalable diagnostics across a complex healthcare ecosyst…
From Tools to Trust: Johannes Habel on the New Rules of B2B Sales
What happens when more technology doesn’t lead to better selling?
Johannes Habel, Associate Professor of Marketing at the University of Houston, joins Gavin Finn to unpack what’s really holding B2B sales back - and what it will take …
From Perfectionism to Progress: Sandra Anderstedt on Building Bold Marketing at SandvikWhat happens when a planner learns to embrace iteration—and leads a team to do the same?
Sandra Anderstedt, VP of Marketing and Communications at Sandvik Manufacturing Solutions, joins Gavin Finn to share her jou…
Leading with Humanity: Cassandra Farr on Culture, Courage & Care at Philips
What does it take to lead complex transformation—without losing your values in the process?
In this candid conversation, Cassandra Farr, SVP and Head of Health Systems at Philips, joins Gavin Finn to share her journey f…
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