درباره این پادکست 🔗
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join Esomar on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
میزبان‌ها:
فرکانس به روز رسانی:
every 12 days
میانگین طول صدا:
22 minutes
مصاحبه های مهمان
انگلیسی
ایالات متحده آمریکا
167 قسمت
از سال 23 ژوئن 2020
episodic
آخرین اپیزود 🔗
Most B2B brands waste money marketing to everyone. This episode shows how one renewable energy company used research to find the real customer segments, match each one to the right channel, and turn a confusing market into a fivefold growth story.Antonio speaks with Tony Valdez, Principal Engineer …
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اپیزود قبلی 🔗
What happens when you run more than 100,000 synthetic simulations to test whether AI can really model people, culture, and behaviour? Adriana Rocha from Wortya shares the award-winning research project that stress-tested LLMs across Peru, Brazil, and the US—and what it revealed about the limits of …
AI can speed up insights, but it cannot replace judgment, cultural context, or the human reality behind the data. That is exactly why this award-winning team’s approach stands out: they used AI to synthesize more than 80 documents across nine markets, then layered in stakeholder interviews, cultura…
Wilko Rozema on the future of insights: why validation, not hype, will decide who wins
AI and synthetic data are moving fast, but the real competitive edge in insights is no longer speed alone. Wilko Rozema of Dynata breaks down why the next phase belongs to companies that can validate what they co…
Young researchers are reshaping market research and sharing what they’ve learned along the way.In this conversation from Esomar Congress, Molly Strawn-Carreno and emerging researchers discuss AI, bias, cultural nuance, mentorship, and building a career in a changing industry.Hear why curiosity and …
What should come first: an AI strategy or a business question? Isabelle Lacarce Paumier, Global Group Head of Data and Marketing Analytics at Nestlé, makes the case for starting with the business opportunity—and building the data foundation needed to turn insight into action.In this episode of Esom…
Qualitative research veteran Isabelle Landreville joins Molly Strawn-Carreno to discuss how AI is reshaping research—and why human judgment, critical thinking, and relationship-building matter more than ever. They also explore Canada’s distinct research cultures and the industry’s responsibility to…
Everyone wants to jump to AI.But the real advantage? Getting your data, questions, and team aligned first.At the Esomar Congress in Valencia, the new AI Alliance made one thing clear: AI is not a strategy - it’s a tool.You need a common language before you can scale.The best teams are building in p…
Welcome back to Talking Insights.
In this episode, we sat down with John Cohen, CEO and founder of Kindling EVA, and Saul Cohen, the company’s co-founder and Head of Product, to explore one of the most important questions in AI today: can machines truly understand human emotion?
Together with thei…
The landscape of trust, technology, and human behavior is shifting faster than ever—are we prepared?
Michelle Harrison, the global president of Varian Group, is a renowned expert in public opinion, behavioral science, and social change, advising global leaders and organizations on societal transfo…
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‐ Benjamin "Llamacorn" Franklin
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