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In episode 2 of The Tag Digital Squadcast, event pay-per-click (PPC) specialists, Jonny and Jamie breakdown all you need to know about exhibitor promotion campaigns, including effective strategies to consider for your event.

Jonny and Jamie provide first-hand advice on how to adapt or pivot your existing event marketing plan to remain visible and relevant in the market during Covid-19.  During the episode they share insights into successful virtual event campaigns they have run in recent weeks. Jonny and Jamie also hig…

In episode 5, Jonny & Jamie share more information on the data benchmarking tool built by Tag Digital for event marketing. The tool is based on data from over 100,000 event campaigns that Tag Digital have run. Through using the tool Tag Digital can project the cost of a campaign in any region, …

In episode 6 of The Tag Digital Squadcast, pay-per-click (PPC) specialists, Jonny & Jamie tell us more about the event marketing funnel approach and the audiences that are used at different stages of the funnel.

Pay-per-click (PPC) specialists, Jonny & Jamie, deep dive into the world of video for event promotion. They emphasise the importance of including video in your event marketing plan, as well as providing tips on best practices for video across YouTube, Facebook and Instagram.

Want to learn more about what CPA or CTR mean for your event marketing campaigns? Event Pay-per-click (PPC) specialists, Jonny & Jamie, take a look at key metrics that you should be considering when measuring the success of your event marketing campaigns. They also provide more information on…

In the first episode of Series 2, Jonny and Jamie provide tips for driving traffic to your website, reaching a wider audience and also specific ideas to consider if you have pivoted to virtual or hybrid events.

This week Laura, Director at Tag Digital, is joined by Michelle Fanus, Founder of The Conference Director, to share ideas on how to monetize your virtual and hybrid events right now.

Jonny and Jamie give tips on building quality data, driving registrations and generating revenue for your event - virtual, hybrid or in-person. How can you generate revenue right now? Should you still be running visitor promotion campaigns? Listen to find out more.