درباره این پادکست 🔗
The IT market is built for sellers, not buyers.
That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.
Signed is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who've lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.
Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.
If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.
New episodes weekly. An ITBroker.com podcast.
That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.
Signed is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who've lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.
Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.
If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.
New episodes weekly. An ITBroker.com podcast.
میزبان‌ها:
فرکانس به روز رسانی:
weekly
میانگین طول صدا:
37 minutes
مصاحبه های مهمان
انگلیسی
ایالات متحده آمریکا
228 قسمت
از سال 8 مه 2020
episodic
AUDIENCE OF THIS PODCAST 🔗
~94.96% of listeners are from United States.
🇺🇸
US
94.96%
🇪🇸
ES
1.53%
🇦🇺
AU
0.83%
🇬🇧
GB
0.41%
🇩🇪
DE
0.41%
🇪🇪
EE
0.27%
🇵🇭
PH
0.27%
🇮🇳
IN
0.27%
🇭🇰
HK
0.27%
🇨🇦
CA
0.27%
🇻🇳
VN
0.13%
🇫🇷
FR
0.13%
🇹🇼
TW
0.13%
Others
0.12%
* Data source: directly measured on Listen Notes. بلادرنگ
آخرین اپیزود 🔗
You bought the EDR. You checked every box your insurance renewal asked for. In this Playbook, Max Clark, CEO of ITBroker.com, breaks down why 60% of ransomware victims had a leading EDR product deployed when they got hit, and what the other 40% were doing that they weren't. From the four tools insu…
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اپیزودهای قبلی Signed را جستجو کن.
اپیزود قبلی 🔗
Buying Microsoft 365, Google Workspace, or Azure direct feels like the simpler choice, until you need support or get locked out of your own tenant.
In this Playbook, Max Clark breaks down what a Cloud Solution Provider (a CSP) actually does between you and the platform: faster support and escalatio…
You approved a migration because it was supposed to be cheaper, simpler, or more secure. Nobody actually checked whether this specific workload needed any of that. Eighteen months later you're the one explaining why the bill went up instead of down.
Jeremy Pease, CEO of Aptum, has spent his career …
You didn't choose your cloud provider. You inherited it, from whoever picked the safe option first and called it a decision. In this Playbook, Max Clark, CEO of ITBroker.com, names what that habit actually costs: three decades of consensus defaults, from the dot com era stack to LAMP to AWS's US Ea…
You approved your last technology invoice. That doesn't mean anyone checked whether it was right. Tommi Ellis, Channel Director at Intratem, has seen $4,000 a month disappear into a 270-line account nobody thought to question, and audits as large as $1.2 million. This is what actually happens betwe…
You're paying an MDR provider to protect you. Most of them will alert you and wait for someone else to act. This conversation names the one question that tells you which one you actually bought. Know the answer before it's 2am and someone's waiting on you to decide.
You signed a contract for manage…
A VP spent weeks building a plan to cut an eight figure cloud bill. He walked into one meeting with engineering. Three words killed it: not my KPI. The bill lands on whoever gets handed the mandate to cut it, but the authority to actually change it sits with someone else entirely, usually engineeri…
Every vendor stretches the truth somewhere in your sales process, and most buyers respond to all of it the same way, forgiving everything or torching a good deal over nothing. In this Playbook, Max Clark sorts vendor lies into three categories, a harmless stretch, one rep's invented promise, and a …
Your security tool says you're protected. Most of the time nothing is lying to you on purpose. It's just reporting what it was configured to report, whether or not anyone ever checked if that setup was correct in the first place.
Zach Stewart, CISO and Director of IT at Steno, spends this conversa…
Your website is no longer read only by people.
Tony Lauro opens this episode with a client whose sequential order numbers let a competitor read their daily volume through a public API. No breach. No alert. Just a number counting up in plain sight.
The same blind spot shows up when a product drop ge…
سلب مسئولیت: پادکست و آثار هنری تعبیه شده در این صفحه متعلق به ITBroker.com است که متعلق به صاحب آن است و به Listen Notes، Inc وابسته یا تایید نشده است.
موتور جستجوی پادکست
می توانید از وب سایت ما برای جستجوی پادکست های3,821,084و قسمت های195,330,389بر اساس افراد، مکان ها یا موضوعات استفاده کنید.
سرمایه‌گذاری روی دانش بیشترین بازده را دارد؛ پس پادکست گوش می‌دهم.
‐ Benjamin "Llamacorn" Franklin
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اپیزودهای قبلی Signed را جستجو کن.
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