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Co-Founder of Spring & Mulberry, Kathryn Shah: Reimagining Sweetness, Storytelling Through Ingredients, and Returning to the Earth Through Food
In this episode of Rooted, I had the chance to sit down with Kathryn Shah, the co-founder of Spring & Mulberry, a brand that’s redefining what indulgence means by creating chocolate sweetened only with dates and inspired by nature’s pantry.
Kathryn’s journey into wellness and clean eating started with a deeply personal health scare. In Dubai, she had a seemingly simple encounter with dates, which completely shifted her view of natural sweetness and planted the seed for what would become Spring & Mulberry.
Her chocolate bars are unlike anything else on the market, not because they’re chasing a “better-for-you” trend, but because they return to the basics: no refined sugar, minimal ingredients, and an intentional use of botanicals and spices that make each bar feel like a sensory journey. Whether it’s lavender, bee pollen, or rose petals, there’s a story behind every choice and that storytelling is a big part of Kathryn’s mission to create a deeper relationship with our food.
We talked about so much, including:
How her health journey shaped her approach to food and wellness
The beauty of dates and why she chose them as the only sweetener
Her mantra of “eating as close to the Earth as possible”
How Spring & Mulberry thinks through their customer profile
How she’s choosing unexpected but thoughtful retail partners like Nordstrom and Crate & Barrel
Her vision for human connection through food
What’s next for Spring & Mulberry and what trends she’s watching in the CPG space
This conversation was so grounding and inspiring, especially if you’re interested in how nature, wellness, and intentional living can intersect through food. I hope you enjoy it as much as I did!
I highly recommend trying Spring & Mulberry. I love the pure dark and pecan date flavors! You can find them in some Whole Foods, Amazon, Nordstrom, and more!
Follow along @themarleemethod on Instagram for more!
