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Kylie Johnson is the multi media liaison officer for the Commonwealth Scientific Industrial Research Organisation in Canberra, Australia. (CSIRO for short!) Among other things, Kylie talks about how companies can raise their profile and enhance their reputation by using multi media. You don't have to be a large corporate organisation to benefit from blogging and podcasting.
Today's Key Points:
- Ensure that when you are communicating, your stories are legitimate. Authenticity is crucial to your reputation. This is equally important in our social and business communications.
- By using multi media you can be in control of what gets published. You are not dependent on traditional media routes to get your message out to an audience.
- By reaching out to more people, you increase your chances of engaging with more people. If you are in business this can translate into new customers. Socially it may mean new friends.
- Just do it! Communicate. If you are thinking of podcasting, get on with it - get started.
Remember, if you are being taken outside your comfort zone, you are in a growth zone. So, think positively and get communicating.
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