درباره این پادکست 🔗
Join Nataliya Andreychuk, CEO of Viseven, on Pharma Talks – a podcast where human voices meet industry insights. Dive into engaging conversations with industry leaders, exploring the latest trends in pharma marketing, digital transformation, and AI-driven solutions.
🔗 Follow Nataliya on LinkedIn for more updates and insights: https://www.linkedin.com/in/andreychuk/
🔗 Discover more about Viseven's digital solutions at viseven.com
میزبان‌ها:
فرکانس به روز رسانی:
weekly
میانگین طول صدا:
21 minutes
مصاحبه های مهمان
انگلیسی
ایالات متحده آمریکا
53 قسمت
از سال 12 فوریه 2025
episodic
در این پادکست 🔗
آخرین اپیزود 🔗
Pharma doesn't necessarily need more content. It needs content that teams can find, reuse, adapt, and deliver when it's needed.
In Part 1 of this Pharma Talks conversation, Nataliya Andreycuk sits down with Rasmus Kalms, technologist and product leader, to challenge the way pharma approaches conten…
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اپیزودهای قبلی Pharma Talks را جستجو کن.
اپیزود قبلی 🔗
Nataliya Andreychuk sits down with Raphael Blum, oncology commercial executive and former VP, Global Commercial Development Oncology at AbbVie, to look at why an industry that saves lives still struggles to earn public trust. After more than 20 years at Pfizer, Merck Serono and AbbVie, starting as …
AI is changing more than the technology inside pharma's software stack. It is challenging the entire SaaS model: how software is built, how workflows are designed, how teams work, and what customers should actually pay for.
In this episode of Pharma Talks, Nataliya Andreychuk sits down with Thomas …
In this episode of Pharma Talks, Nataliya Andreychuk sits down with Toby Beaumont, a commercial digital transformation expert who has spent around 20 years working across pharma, agencies, and the vendor side, to unpack one of the biggest challenges facing pharma marketing today:
AI can generate co…
In Part 2 of this Pharma Talks conversation, Nataliya Andreychuk and Richard Schwartz continue their discussion about why experience is medicine — and explore what technology, data, and AI could mean for the future of healthcare experiences.
From rethinking brand websites and using AI to understand…
What happens between a pharmaceutical product and the patient who needs it?
In Part 1 of this Pharma Talks conversation, Nataliya Andreychuk sits down with Richard Schwartz, a healthcare and pharmaceutical industry expert with three decades of experience across pharma, consulting, agencies, publish…
In this solo episode of Pharma Talks, Nataliya Andreychuk takes an unfiltered look at one of the biggest challenges emerging from AI adoption in the pharmaceutical industry: the velocity trap.
Pharma is investing billions in artificial intelligence, accelerating content production, expanding into n…
Steve Swan returns to Pharma Talks for a conversation about what has changed in pharma talent and recruitment since his last conversation with Nataliya Andreychuk a year ago.
And the answer is: a lot.
AI is now writing job descriptions, tailoring resumes, screening candidates — and, in some cases, …
Part 2 of this Pharma Talks conversation with Elaine Gamble moves from identifying the challenges of Commercial and Medical collaboration to the practical steps organizations can take to create connected customer experiences.
The discussion explores how AI, next best action, customer data, and orga…
Elaine Gamble, customer engagement leader, omnichannel strategist, and former executive at Merck, Novartis, Otsuka, and other leading pharmaceutical companies, joins Nataliya Andreychuk on Pharma Talks to explore why stronger collaboration between Commercial and Medical has become essential for del…
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