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Welcome to the Performance Marketing Podcast! Our show is dedicated to everything and anything performance marketing.
Whether you're a high-level media buyer or just starting out in the industry, this is the podcast for you.
In each episode, we cover a range of topics ranging from in-depth media buying across all social and search channels to creative performance and what YOUR ads look like.
Hosted by four of the industry's best, who combined have generated over $1 Billion in client revenue and are working with some of your favorite DTC brands.
Whether you're a high-level media buyer or just starting out in the industry, this is the podcast for you.
In each episode, we cover a range of topics ranging from in-depth media buying across all social and search channels to creative performance and what YOUR ads look like.
Hosted by four of the industry's best, who combined have generated over $1 Billion in client revenue and are working with some of your favorite DTC brands.
فرکانس به روز رسانی:
every 25 days
میانگین طول صدا:
37 minutes
انگلیسی
ایالات متحده آمریکا
16 قسمت
از سال 8 آوریل 2022
episodic
آخرین اپیزود 🔗
When you're just starting out in paid social media buying you quickly learn that creative is hugely important, but you don't know how to get better at planning new ad creatives. You hear everyone saying "creative is everything" but you don't know where to start. This simple piece consumer…
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ChatGPT is a new tool that many marketers are excited about. We feel it can make the good marketers better, but bad marketers worse.
The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, bas…
Marketing expensive products can be challenging, but there are clear paths to victory and the best brands are often on the more expensive side of a niche.
The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strateg…
This episode has many easy ways to increase your AOV/LTV, leverage pricing psychology and marketing strategies for high price items.
Easy AOV/LTV boost tactics: upsell/cross-sell apps, buy now/pay later, progress bars with deals, RAISING YOUR PRICES & more
Pricing psychology
Marketing …
Every media buyer faces this problem at some point: a client with no unique selling point, competing with literally every store on earth. But there are very simple marketing principles you can apply to escape competition, and appear totally unique despite having a commodity product. In this episode…
Parenting is a popular niche in DTC performance marketing. There's a good chance you'll stumble upon one in your agency career. This episode outlines marketing psychology tips common in the parenting niche, so when you're assigned that parenting niche client, you know exactly what to look for. Sinc…
There are important things to know about working for a brand vs. working for an agency. Kyle Lawrence (https://twitter.com/Kyle_R_Lawrence) joins us to discuss his transition from the agency world to the brand side, and how agency media buyers can excel when joining a job on the brand side. Kyle is…
Trust and authority are powerful psychological tools for persuasion. In this episode we go over some tactics marketers can do to add trust and authority to their ads, even for brands starting from zero with no PR/influencers/reviews. We discuss:
Use a persona in video/image ads who matches the …
These traits will let you progress faster as a media buyer. This can lead to better results, career advancement, and the confidence to start our own brand. In this episode we discuss:
- Have a fast media buying process
- Components of a solid daily sweep in media buying
- Accept that creative is…
Anze Markovic is a creative strategist who has built entire creative strategy departments in the most elite performance marketing agencies. Follow him on Twitter: https://twitter.com/anzedetn
Timestamps:
06:02 - How to build a pool of 50+ creators/influencers to work with
07:30 - How to brief cr…
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