On Messaging

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In this episode, Devon O’Rourke, founder of Fluvio, shares why the push for ultra-simple messaging can actually hurt your credibility with technical buyers.  We discuss: Whether Gen AI is a strategic utility or a threat to deep thinking in product marketing Why the trend of simplistic messaging…

Episode Summary Product marketers are masters at positioning products, but we often struggle to apply those same skills to their own careers.  In this episode, product marketing career coach Yi Lin Pei shares her framework for self-positioning and career differentiation.  Yi Lin breaks down the c…

Like this episode? Clicking Like and Subscribe go further than you know. Thank you 💛 Episode 14: Talya Heller, Owner of Down to a T (https://www.linkedin.com/in/talyahellermba18/) joins me (https://www.linkedin.com/in/joshua-chronister/) to break down how to weave competitive intelligence into mes…

Like this episode? Clicking Like and Subscribe go further than you know. Thank you 💛 Episode 13: Ryan Yackel, CMO at Databand.ai  (https://www.linkedin.com/in/ryanyackel/) joins me (https://www.linkedin.com/in/joshua-chronister/) to share why product marketers make great CMOs and how narrative des…

Like this episode? Clicking Like and Subscribe go further than you know. Thank you 💛 Episode 12: Madeleine Work, Senior Product Marketing Manager at Chili Piper (https://www.linkedin.com/in/madeleinework/) joins me (https://www.linkedin.com/in/joshua-chronister/) to break down how to create messagi…

Episode 11: Emily Pick, Lead Product Marketing Manager at Clari (https://www.linkedin.com/in/emilypick/) joins me (https://www.linkedin.com/in/joshua-chronister/) to dive into platform messaging, tailoring narratives for different buyer personas, and how to create a unified message across multiple …

On the show today, I have Gaspard Pastural, creator of PurpleOceans and a B2B SaaS Product Marketing Consultant.  During our conversation, you’ll learn: Why go to market isn’t a one time event How differentiate with relevance instead of features & pricing Why B2B websites should be consum…

On the show today, I have Collin Mayjack, Principle Product Marketing Manager at GoFundMe. Before joining GoFundMe, Collin worked in product marketing at Oncue and Dataro and is the creator of Holy Shift. // In our conversation, we cover: 00:00 – Intro: Welcome Collin Mayjack to the show 01:33 –…

On the show today, I have Alex Eaton, Director of Product Marketing at UserEvidence. Before joining UserEvidence, Alex worked in product marketing at Help Scout and Lessonly. What you’ll learn: The 3 traits that separate great product marketers from good ones—and why “execution” is the most und…