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At the B2B Expo podcast, Antonia Ferrero, CFO of her LLC Dragonfly Financial Consulting with 30+ years across industries including tech, discusses why cross-functional relationships fail when departments don’t communicate, harming both external customers and internal “customers” (employees and exec…

At the B2B Marketing Expo, Alex, who leads go-to-market at SlashExperts, explains the company’s focus on building trust through “social proof” by connecting existing customers directly with prospects to generate leads, speed sales cycles, and provide insights. He shares the founding story: founder …

Clarity Coaching for Leaders: Decisions, Fear, and the Human Element of AIIn a conversation at a B2B expo, Veronique explains her work as a clarity coach for CEOs and C-suite leaders who lack a safe space to exchange ideas. She describes “holding the pockets” for clients to unload thoughts, “holdin…

Todd Krise on Making AI Marketing Accessible for Small Businesses at the B2B ExpoAt the B2B Expo, Todd Krise, CEO and founder of MercenaryMarketing.ai, discusses his background in agencies and his focus on supporting small businesses and solopreneurs who often can’t afford traditional retainers or …

AMA Las Vegas and Phoenix Leaders Share Chapter Updates and B2B Expo TakeawaysAt a B2B Expo, Franisha Hayes, president of the American Marketing Association (AMA) Las Vegas chapter and director of marketing at KMJ Vegas, discusses shaking up a 90-year luncheon-focused chapter by adding evening “fir…

AI for Small Business: Policies, Training, and ROI-Driven AutomationIn this podcast episode, Barry introduces his full-service digital marketing agency and AI-focused consultancy, drawing on a background that includes a film degree, about 20 years at IBM as a product manager, and business consultin…

Ellen Robinson on Bespoke Executive Coaching and Closing Stress Cycles to Prevent BurnoutAt the B2B Expo, executive coach Ellen Robinson of Robinson Coaching Group describes her 15 years of bespoke leadership and team development work, grounded in adult development theory to assess where clients ar…

B2B Expo Marketing Advice: Prioritize, Take Action, and Don’t Rely on Social Media Alone (with Dave Chire, Constant Contact)At the B2B Expo, Meredith interviews Dave Chire, Director of Small Business Success at Constant Contact and host of the Be A Marketer podcast, about what small businesses are …

At the B2B Expo, career B2B marketer Alex Outwater (formerly at IBM and ADP) shares how he’s bringing enterprise storytelling and product-launch experience to smaller companies trying to break through the noise. He emphasizes that many marketing fundamentals don’t change with scale: clarify your st…