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Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter.
Welcome to Media Intelligence by WPP Media.
Welcome to Media Intelligence by WPP Media.
میزبان‌ها:
فرکانس به روز رسانی:
every 13 days
میانگین طول صدا:
31 minutes
مصاحبه های مهمان
اسپانسر دارد
انگلیسی
ایالات متحده آمریکا
128 قسمت
از سال 11 دسامبر 2021
episodic
آخرین اپیزود 🔗
What if the AI revolution succeeds at almost everything—but no single corporate monopoly, government, or master agent actually wins?
In this episode of the WPP Media Intelligence podcast, hosts Kate Scott-Dawkins and Sam Weston explore "The Long Middle"—a potential 2035 scenario where AI capabiliti…
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Kate Scott-Dawkins and Sam Weston continue their "Four Futures" series exploring potential scenarios for AI and advertising in 2035. This week, they dive into The Sovereign Stack—a future scenario characterized by concentrated control driven by public, civic, and government interests. The…
What if the future of AI isn't controlled by a few massive tech platforms, but by you?
In Episode 2 of our four-part mini-series exploring plausible futures for 2035, Kate Scott-Dawkins and Sam Weston flip the board to unpack The Agent Commons—a fully distributed, user-directed vision of the future…
In the first installment of a four-part summer miniseries, hosts Kate Scott-Dawkins and Sam Weston pressure-test one of four plausible — and deliberately contrasting — futures for AI, advertising, and power by 2035.
The scenario under the microscope: The Closed Loop, a world where a handful of ve…
The numbers are in — and they're bigger than anyone expected. WPP Media's President of Global Business Intelligence, Kate Scott-Dawkins, breaks down the This Year Next Year 2026 Global Midyear Forecast, and the headline says it all: global advertising revenue is now projected to grow 8.9% to $1.3 t…
The numbers tell one story. The forces behind them tell a far more interesting one. In this mid-year edition of This Year Next Year, Kate Scott-Dawkins unpacks a forecast that has been significantly upgraded since December — not in spite of geopolitical turbulence, but in some ways because of it. F…
In one of the most consequential earnings weeks of 2026, hosts Kate Scott-Dawkins and Jeff Foster break down results from Alphabet, Amazon, Meta, Microsoft, Apple, Reddit, Roku, Comcast, Rogers, Televisa Univision, and Spotify. The overarching story: digital advertising is not just healthy — it's a…
The headlines this week are loud — but the real story is in the fine print. In this episode of the Media Intelligence Podcast, WPP Media’s Kate Scott-Dawkins, Jeff Foster and Nidhi Shah unpack why the viral claim that Meta is about to overtake Google in advertising is far more misleading than it fi…
Global advertising is proving more resilient than the headlines suggest — even as the Middle East conflict and rising oil prices rattle energy markets, consumer confidence and supply chains. In episode 92 of the WPP Media Intelligence podcast, Kate Scott-Dawkins, Jeff Foster and Nidhi Shah break do…
Oil is surging and the headlines say brace for impact — but the relationship between energy prices and advertising spend is more nuanced than it looks. In this episode of the Media Intelligence Podcast, WPP Media's Kate Scott-Dawkins, Jeff Foster and Nidhi Shah break down what rising oil prices act…
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