درباره این پادکست 🔗
Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.
میزبان‌ها:
فرکانس به روز رسانی:
every 11 days
میانگین طول صدا:
29 minutes
مصاحبه های مهمان
اسپانسر دارد
انگلیسی
ایالات متحده آمریکا
184 قسمت
از سال 6 دسامبر 2019
episodic
آخرین اپیزود 🔗
Your team is using AI. But is it making a meaningful difference to your business? In this episode of Leader Generation, host Tessa Burg welcomes back John Arnold, Head of Product Marketing and Strategic Advisory at Creatio, to explore what separates companies experimenting with AI from those puttin…
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اپیزودهای قبلی Leader Generation را جستجو کن.
اپیزود قبلی 🔗
Getting someone to scroll past your ad isn’t the same as getting their attention. So what makes people stop and care? Ben Moore, US Managing Director at BeReal, joins Tessa Burg on Leader Generation to explore how brands can build meaningful connections with Gen Z. Drawing on his experience at BeRe…
How do you know if your media spending is bringing customers through the door? And how can you use that information while a campaign is still running? Alia Lamborghini, SVP of Global Revenue at Yahoo DSP, joins Tessa Burg to discuss how marketers can connect advertising to the business results that…
A great idea can open the door. Turning it into a business that can grow takes something more: the right systems, partnerships and willingness to learn along the way. In this episode, Tessa Burg talks with Miller McCoy, founder and CEO of Limitless MFG, about how he transformed a small clothing bra…
AI can make existing work faster, but its greatest value may come from helping organizations rethink the work altogether. In this episode of Leader Generation, Tessa Burg talks with Chris Colangelo, AI leader for Verizon Business Group, about how leaders can move beyond incremental improvements and…
Ever wonder why some brands feel confident showing up in new digital spaces while others seem to hold back? In this episode of Leader Generation, Tessa Burg talks with Stephanie Posner from DoubleVerify about something a lot of people worry about when it comes to AI: trust.
Stephanie’s career pat…
AI can analyze enormous amounts of information, but more data does not always lead to better decisions.
In this episode of Leader Generation, Tessa Burg talks with Dean Smith, CTO at Credit Benchmark, about why accurate, trusted data matters more than ever and how poor-quality information can qui…
Every marketer and business leader is talking about AI right now, but many companies are stuck. They’ve run the pilots, tried the tools and still can’t turn any of it into real results.
In this episode, Tessa Burg talks with Dhiraj Rajaram, Founder and CEO of Mu Sigma, about why that gap between …
AI is moving fast, but most teams are still figuring out how to use it responsibly. In this episode, Tessa Burg talks with advertising attorney Candice Kersh about the legal and practical questions marketing leaders are facing right now. They cover what companies should worry about, where risk tend…
Today on Leader Generation, Tessa Burg welcomes back Linda Owens, Global Vice President of Digital Customer Experience at Sherwin-Williams. Six years after becoming the podcast's very first guest, Linda returns to discuss how B2B leaders can navigate rapid changes in technology, AI and buyer behavi…
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