درباره این پادکست 🔗
It's a simple concept. You pose a question about B2B content writing; we go in search of an expert to answer it. Along the way, you'll hear copywriting hints and tips, and commentary on the key issues in B2B content marketing. It's all brought to you by the B2B tech writers at Radix Communications.
فرکانس به روز رسانی:
every 44 days
میانگین طول صدا:
35 minutes
انگلیسی
انگلستان
72 قسمت
از سال 24 فوریه 2016
episodic
آخرین اپیزود 🔗
If you’re looking for the very best examples of B2B marketing content, you’ve come to the right place. Because – after a whirlwind of nominations, shortlisting, group stages, and voting – we’ve whittled them down. Nineteen contenders. Five finalists.
And, ultimately, one winner.
…
جستجوی اپیزودهای گذشته
اپیزودهای قبلی Good Copy Bad Copy Archives - Radix Communications را جستجو کن.
اپیزود قبلی 🔗
As Greek philosopher Heraclitus pointed out, change is the only constant. So, how can B2B marketers ensure their content stays up-to-date and relevant to customers when technology and markets never stand still?
We’ll find out in this episode of B2BQ&A, where we answer a question posed by Kate …
Account-based marketing owes a lot of its power to the way its content can speak to this reader in particular, and address their unique needs. But how much tailoring is too much?
That’s the question we’ll be tackling in this episode of B2BQ&A, on behalf of Rhiannon Blackwell, Accou…
Researching keywords is relatively easy in a popular B2C market – where data is plentiful and vocabulary is simple. But how do you find search intent in the rarefied world of B2B tech? That’s what Emily King from Bluefruit Software wants to know:
“It’s one thing to know what you call y…
After a longer than expected absence from the recording booth, the podcast is back, though not quite in the usual B2BQ&A format. In this episode, we’ve collected our favourite copywriting tips from the past few months.
Imagine a compilation album called Now That’s What I Call Copywriting, feat…
In an ideal world, a B2B copywriter can read your mind and conjure up the most perfect piece of content you could ever dream of. But here in the real world, there’s briefing to be done.
And in this episode we answer a question from freelance B2B writer (not to mention Radix founder, and orig…
This episode, we’re answering a question that’s been bothering Irene Triendl:
“How much content actually gets consumed in B2B? So, how much of the stuff that we create is actually read, or watched, or listened to? And how can we use that knowledge to create better content?”
It’s a damned go…
In this episode of B2BQ&A, we answer a great question from Richard Hatheway, Senior Manager for Ezmeral Marketing and GTM at Hewlett Packard Enterprise.
He asks: “I have influencers, decision-makers and end-users that I have to engage, so how do I determine what type of content to use fo…
This month’s question gets to the heart of what it means to be a B2B copywriter: the tension between our technical subject matter, and the need to be compelling, engaging, and clear….
Wait. Didn’t we cover this already?
You might remember last time, we asked Katherine Wildman of Haydn Grey …
This month’s question gets to the heart of what it means to be a B2B copywriter: the tension between our technical subject matter, and the need to be compelling, engaging, and clear.
Dave Briggs, marketing manager at Nash & Co Solicitors, asks: “How can I take a fairly dry – some w…
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I listen to podcasts.
‐ Albert "Llamacorn" Einstein
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