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Most founders are trying to avoid failure. Liza Tullidge, a serial entrepreneur who has exited four companies (and failed at plenty more), argues that's exactly backward. In this episode, Liza and Christine unpack why the founders who scale fastest are the ones who fail the most, why cold outreach feels so uncomfortable and what actually fixes it, and how separating your identity from your business changes every decision you make. If you're stuck at a revenue ceiling or afraid to put yourself out there, this conversation will shift how you think about growth.
KET TAKEAWAYS
👉🏻 Failure isn't the obstacle to scaling, it's the fastest path through it.
👉🏻 Cold outreach stops feeling icky once you stop treating it as a referendum on your worth.
👉🏻 Separating your identity from your business leads to clearer, less reactive decisions.
TIMESTAMPS
00:00 Introduction
02:23 Early Lessons In Tenacity
09:08 Reframing Cold Outreach As Service 1
4:41 The Turning Point That Changed Everything
20:08 Redefining Success As A Founder
24:04 Why Few Women Scale Past Seven Figures
CONNECT WITH LIZA TULLIDGE:
LinkedIn: linkedin.com/in/lizatullidge
Website: lizatullidge.com
CONNECT WITH CHRISTINE HAKKOLA
Website: hakkolahorizons.com
LinkedIn: https://www.linkedin.com/in/christine-hakkola
ENGAGE
If this episode hit home, follow the show and share it with a founder who needs to hear it.
HASHTAGS
#FoundHerRising #WomenFounders #ServiceBasedBusiness #FounderMindset #ScalingYourBusiness
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