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Most advice about growing a service business assumes bigger is the goal. But what happens when you've built something good, you have a small team, and you realize that going massive would break the exact thing that makes the work worth doing?
Yael Eiserike left a career in law to become a therapist, then built a private practice serving attorneys and high-achieving professionals. Today she leads a small team and is deliberate about keeping it that way. In this conversation she and Christine Hakkola get into the real mechanics of that choice: when to hire, how to decide, which clients to turn down, and how to keep the human part of leadership intact once you're no longer working alone.
KEY TAKEAWAYS
👉🏻 You do not need to become an expert in every part of your business. Hiring specialists early costs less than the hours you burn learning what they already know.
👉🏻 The most useful hiring filter is trust, not credentials. If someone makes you feel foolish for asking a question, you will stop asking, and the questions you stop asking become the problems you discover too late.
👉🏻 Boundaries are not the opposite of being humane. Clearly communicated limits are what make warmth reliable for the people who work with you.
TIMESTAMPS
0:00 — Introduction
5:20 — The Real Reason She Left a Job She Liked
10:33 — Why Working Inside Someone Else's Practice Came First
16:16 — Hire Experts Instead of Becoming One
21:27 — Building Around a Niche You Actually Come From
26:31 — Two Team Members Two Completely Different Needs
31:41 — Why Boundaries Are Not the Opposite of Humane
CONNECT WITH YAEL EISERIKE
Website: https://yaeleiserike.com/
LinkedIn: https://www.linkedin.com/in/yaeleiserike
CONNECT WITH CHRISTINE HAKKOLA
Website: hakkolahorizons.com
LinkedIn: https://www.linkedin.com/in/christine-hakkola
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#FoundHerRising #WomenFounders #ServiceBusiness #ScalingABusiness #SmallBusinessLeadership #WellnessBusiness #CoachingBusiness #BusinessBoundaries #TeamBuilding #PrivatePractice
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