Elevate Digital: The Digital Marketing Podcast

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Most marketers spend far too much time obsessing over CTR, CPC, CPM and other platform-level metrics. But if you want to understand whether your marketing is actually driving profitable growth, the numbers that really matter sit deeper in the business: customer acquisition cost (CAC), customer life…

Getting more traffic isn’t much use if your website isn’t turning that attention into customers. In this episode, we dig into some of the most common conversion rate optimisation mistakes businesses make, from changing the wrong things to relying on generic CRO best practices without properly unde…

In this episode, the hosts argue that while AI and automation dominate marketing conversations, the real competitive edge comes from genuine human interaction. They discuss strategies like calling customers, hosting live events and webinars, using targeted live chats and surveys, and creating memor…

AI agents and automated workflows are being pitched as the obvious next step for almost every business. But should they be? In this episode, we look at the other side of the AI automation conversation: where agentic workflows can create genuine leverage, where they can introduce unnecessary compl…

Video games are one of the fastest growing entertainment mediums on the planet...and there is a LOT that marketers of businesses in almost any industry can learn from them. The major publishers and even some savvy indie studios are masters are hijacking attention, building anticipation and creating…

In the era of AI, building a competitive moat around your business is going to become an essential component of growth. The playing field is being well and truly levelled with businesses of all sizes finally having access to the same level of tech. And with the majority of digital marketing activit…

Are podcasts a legitimate marketing strategy and should a business or brands really be looking to start a podcast in 2025? And more importantly...are there even any advantages to starting a podcast as a business?? To put it simply, it all depends on your goals, and what you're trying to achieve..…

B2B marketing is incredibly saturated right now — and most teams are just throwing budget at the wall and hoping for the best. But what if you could punch way above your weight without a massive team or the traditional 'MQL' playbook? In this interview, I sit down with Kelly Peters, VP of Marketing…